Company
We're moving our US cluster to dedicated bare metal servers
We're moving Short.io's US cluster from AWS virtual machines to dedicated servers in three Dallas data centers. What it means for where your data lives and who can read it.
Cut Short
Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.
Latest
Hand-picked
Updates
New! Write and publish pages with Posts
Posts let you write in Markdown and publish straight to a short link — no CMS, no static site, no hosting required.
Updates
New! Generate tailored QR codes with AI
Short.io's QR code generator can now build unique, on-brand artwork around your link's QR code using AI — and verify it still scans.
More stories
Updates
SSO lives in Organizations now — why that's better
SSO configuration has moved up from the Team level to the Organization level — one setup, company-wide enforcement, and instant offboarding across every Team.
Company
Fighting abuse, together
We built a dedicated portal at abuse.short.io so users and officials can report bad links without filing a support ticket.
Updates
New! Multi-way A/B testing (Split URL v2)
A/B testing is now A/B/C/D/E/F/G/H/I/J testing. One short link, up to 10 destination URLs, traffic split however you want it.
New! Dedicated IP for Enterprise
Every shortlink carries a reputation. Enterprise now comes with a dedicated IP shared only among Enterprise users.
Updates
Meet s.gy — Your new default free domain
Starting now, every new shortlink on a free Short.io plan lives on s.gy — our new default free domain. Shorter, cleaner, and more room for your slugs.
Updates
Announcing Organizations — a more mature way to structure and manage your company
Organizations is a new layer above Teams — unifying billing, identity, and company structure for larger, more complex Short.io setups.
Updates
New! Brazil and Thailand edge locations
Short.io now has edge servers in Brazil and Thailand — meaning faster links for users across South America and the APAC region.
Updates
New! Improved fake bot detection
“Bots can fake their identity in your analytics — appearing as Google, Bing, or OpenAI when they're not. Here's how Short.io now catches them.”
Updates
New! Check Open Graph links & debug deep links on our website for free
Free Open Graph checker and Deep Links debugger diagnose why social previews look wrong and why deep links fail to open in apps.
Updates
New! Generate, customize, and debug QR codes on our website for free
Free QR code generator with color, pattern, and logo customization — plus a debugger to catch scanning issues before printing.
Guides
Bot vs. human traffic: How it works & what you can do about it
Bots make up 99%+ of traffic on every link — here's what different types of bots do and how to recognize the difference between meaningful clicks and automated traffic.
Guides
Understanding your link analytics, Part I: Every metric explained
A full breakdown of every metric Short.io tracks — clicks, conversions, geography, devices — and what each one tells you about link performance.