Understanding your link analytics, Part I: Every metric explained

What you’ll learn in this article: * Every metric you can track and view on Short.io, for all sections — Click Stream, Conversion Stream, Branded Links, and Domain Statistics * Each metric is explained in detail, with additional context given for more complex pieces of data * A wide variety of use

New! Conversion streaming

Short.io now offers Conversion Streaming, giving you real-time visibility into how your links perform after a click. Conversion links track what happens after someone clicks. Did someone just click a link, or did they also: * Sign up? * Buy something? * Fill a form? Why does this matter? Picture this:  1.

For developers: sync Short.io links with link-sync-action and build Node.js integrations with @short.io/client-node

If you manage Short.io links as part of a software delivery process, it’s often easier to treat them like configuration: keep them in Git, review changes in pull requests, and let CI apply updates automatically. link-sync-action does exactly that—define links in shortio.yaml, then sync them to

Link auditing — now free for everyone

Keeping track of every change to your links — creation, deletion, or updating — can be difficult for one person. If you have a team of dozens of people? Impossible. That’s why we created the “Audit” feature. “Audit” lets you keep track of every change to every link in real time.

New! Public statistics sharing

You can now share your statistics! It’s a simple and quick way to showcase transparent performance to your clients. And it only takes 3 clicks to get there. They don’t need to have a short.io account, either — all that’s needed is the link. You can find

New! S3 export

We’re excited to announce the new release of click stream S3 support in Short.io! There’s already a lot you can do with your short links. But there are even more use cases when you decide to orchestrate your short link data with your external services and processes.

New! "GPT-5 mini"-based AI Assistant for all free users

If you’re a free user and you tried to click on “AI Assistant,” you would see an “Upgrade" button. Up until now, that functionality was only available to paid Short.io subscribers. Now, free users can also take advantage of our AI Assistant. We’re introducing GPT-5 mini.

New! APAC servers in South Korea

What’s an edge location? If you create a website that’s based on the other side of the world, you’ll need to send internet data between you and that server.  That transmission happens at the speed of light — but even the speed of light is not immediate. To

New! A safer, more efficient Google-certified domain

The problem with “v.short.gy” By creating shortlinks on Short.io, you use our free “v.short.gy” domain for transparent links. ☝️In short, transparent links handle tracking, redirects, etc. for you, automatically, in the background. However, due to the popularity of v.short.gy, we experienced an issue

New! Deep links

Previously, Short.io provided a simple way to generate universal links for you.  Enter any Apple or Android app name, and you can connect your link to the corresponding application. But many of our users wanted extra control and customization when creating universal links. We listened, and now, we’ve

New! Restrict destinations

Your short links are more than just a means to an end — they also represent trust. Trust that your users have in your referrals. If you’re not careful, they can be abused by malicious actors, using your domain to lead users to websites you don’t intend them to

New! Hotkeys & shortcuts

Short.io now supports shortcuts! These are single keyboard keys you can press to access different parts of our web app much quicker. If you want to learn them, the “Hotkeys” button can teach you exactly how to master our easy-to-use, convenient shortcuts. This isn’t just for power users,

New! Bulk editing

Previously, if you wanted to select multiple rows at once, you either had to use our spreadsheet — an external solution — or click on rows one by one. Not ideal. Especially for a truly large number of links. Now, we’ve also added the “Bulk Field Update” button, significantly expanding what

New! Columns customization

Knowing how your links are used is important. Sometimes, though, a piece of information might not be relevant to you, whether currently or in the long term. So we added the “Columns” button — under “Dashboard” → “Branded links” — a way to hide anything you don’t need, tightening up your UI

Post-mortem on Oct 20th AWS incident

Yesterday our hosting provider, AWS, experienced a long-running incident. It affected thousands of businesses worldwide (including ours). Incidents happen regularly, and we should be prepared for them. Below I explain why this one led to downtime for us. We received the first alerts from our monitoring at 07:18 UTC.

Introducing Shortio.cn, our new short link platform for Mainland China

We’re very excited to announce Shortio.cn Launched this month, Shortio.cn is our new Short.io subsidiary, aimed at helping Mainland China keep links short. Short.io already works in Mainland China, but there were a few challenges our users were facing. In order to fully operate in

New! PayPal support

We’ve been using Stripe for years — we love its support for multiple payment methods, its transparent pricing model, and its robust API. But we didn’t support PayPal. It is, by far, the most requests we’ve gotten for a new payment service provider. Well, we listened, and we’

Our SLA, a promise that everyone can benefit from

For all our efforts to provide a great service, it all wouldn’t mean much if we can’t maintain a consistent performance. Stability is essential and every click counts.  We currently handle over 100,000,000 redirects every single day. Any downtime in that process means that you can

AI slug generation: the next step in ensuring privacy

We’re always committed to keeping your data as secure as possible. For us, it’s an inseparable part of our business model, and we prioritize it at every step. This latest change is no different. When creating short links, Short.io offers the option to use AI-generated slugs pulled

Wrapping up: Q2 2025

We do our best to continuously provide new features for our users. For us, it’s not just about adding cells to a spreadsheet, but about really making sure our users can push the utility of their links — all at the same price. But this quarter was especially productive. Over

New! Browser, iOS, Android SDKs

Your short and universal links just became much easier to use. Whether you want to better generate short links or handle universal links, Short.io now has SDKs you can use to access our API in your browser, iOS, and Android implementations.  With our SDKs, you can be sure you’

New! Short.io now loads 2x faster

Introducing improvements is something we’ve been committed to since the very start, but adding new features wouldn’t make much sense if we didn’t also improve our website. Which is why we’re very happy to share that Short.io now loads twice as fast!  This comes on

New! MCP support

Following Claude’s MCP launch last year, a lot of other services have now adopted the protocol — including ChatGPT, Visual Studio Code, and many more. And now, you can use Short.io with your MCP-enabled service of choice.  Here are just a few prompts to get you started: * Create a

New! Robots.txt granular permissions

Not being indexed can sometimes be useful, particularly if you don’t require the feature, want to optimize your website’s performance, or just want only a set number of people to have access to it. Up until now, that was something you could do on our platform, but it

New! Improved Teams UI

The Teams tab just went into hyperdrive! And there’s more than just updated visuals — it can now do a lot more, too. Up until now, Geo and Campaign templates could only be used by individual users, so each user would have to set up their own.  Now, however, they’