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4 Reasons Why Links to Your Time-Limited Marketing Campaigns Should Expire

Time-limited campaigns come in many forms and shapes. It could be a Black Friday special or a special Golden Anniversary. With temporary campaigns comes a lot of work. Some websites redesign their main page, while some e-launch sales and limited offers. All the work and time can be costly, but

3 Reasons Campaign Tracking Is a Must for Black Friday

The biggest sale of the year is coming up. Are you ready? Businesses, both small and large, have sales all the time. However, Black Friday is coming, and a crowd of anticipating customers (some of them rabidly so) is ready to get the best deals and sales. While this is

How to Track Your Facebook Ads Campaign Effectively With Short Links

Facebook is currently the top social media site worldwide. With over 2.91 billion monthly active users, you could reach over 37% of the world's population on that social media platform. These statistics make Facebook one of the biggest marketing giants ever to exist. On average, Facebook ads

4 Reasons Local Businesses Should Start Using QR Codes

Every day, marketing teams develop new and innovative ways to advertise. Big and small brands hire TikTok or Instagram influencers to promote their brands, bizarre but memorable commercials are produced, and full-on campaigns involving hundreds of employees are utilized—all in the name of successful advertising. After all, successful advertising

Password Protection for Short Links: 3 Ways You Can Use It

Controlling who gets ahold of sensitive information or upcoming updates can be tricky. Whether you're a businessman trying to restrict access to your brand's data or a blogger who only wants selected people to read your blog, you deserve the right to privacy. Unfortunately, the words

Short.gy—a Friendly Introduction to Short Links

Short links and all that they are capable of have been used by virtually every established brand worldwide. And why not? They're perfect for marketing campaigns, compiling data, and much more. Experiences marketers know this and fully use a short link's features. But not everyone is

How You Can Use the Short.io Main Page Feature

If you browse the web long enough, you will undoubtedly encounter an unavailable website. The most common ones are probably "503 service unavailable" or "404 error page not found". This problem can get frustrating, especially when a user anticipates visiting a particular page. Redirects are here

6 Ways Short.io Helps Web Developers and Designers

There are many things to consider when getting a link-shortening service as a web designer. And although there are many free link shortening services you can use out there, those are only suitable for personal use. Whether you're building a web page for your company or your client,

How Short.io Helps Startups and SMEs Grow

A startup refers to a company in the primary stages of operations. Entrepreneurs open them when they believe they can offer a service to demand. And while starting a company might've been monumental a few decades ago, the world has changed since. Online shopping and social media development

How Short.io Can Help Make Your Agency Thrive

Agencies are organizations built to provide services to people. They usually connect clients in need of specific services with people who are experts in them. Although the concept sounds fairly simple, running or building a successful, smooth-sailing agency is no easy feat. It is especially more challenging today. There'

3 Ways Short.io Can Help You as a Freelancer

Whether you're tired of the typical nine to five or simply hate the idea of corporate work, freelancing has always been a great alternative. With flexible hours, more freedom, and a better work-life balance, it's no wonder more people are opting to become freelancers. Freelancing, however,

What Is Destination Mismatch? Why Does Your Google Ad Get This Error?

If you've been using Google advertising for some time, then you've probably heard about the destination mismatch fiasco that happened when Google changed its ad policies. As a result, several businesses suffered not only monetary losses but also lost days (if not weeks) of advertising. If

How Social Media Managers Can Leverage the Power of Short.io

In the last decade, social media seems to have exploded in popularity, and its relevance to our daily lives is only increasing. Social media influencers, managers, advertisers, etc., are all jobs related to social media. Although a successful social media career can be lucrative, the competition is fierce, and the

What Is Email Marketing? How Can Short.io Make It More Powerful?

When marketing strategies are constantly evolving and companies find new ways to grab people's attention, it is crucial to select proven and effective ways of advertising. Such is the problem of both new and established brands. What exactly are the effective forms of advertising? Which ones are appropriate

4 Reasons Why Short Links Are Valuable to SMS Marketing

Ads and marketing strategies make their way into our daily lives. From the YouTube ads you skip to the commercials on television, it is almost impossible to escape advertisement. This may not matter as much for the regular, nine to five corporate working Joe. But, if you're a

Affordable Ways to Gather Data From Your Online Audience

Companies these days will try any scheme to gather information. From something as simple as survey pamphlets to sneakier ways like raffle promos that require you to write down your data, all these strategic ways are all in the name of data gathering. They do these because they know just

How Short.io Can Improve Your Marketing Plan via A/B Testing

Creating the ideal online marketing plan seems nearly impossible, especially when a thousand others seem perfect and well thought of. Millions of businesses have devised new and inventive ways to catch people's attention. Several professions rely on how to advertise a product appropriately. Countless educational videos and workshops

Why Your People Need Personalized Company Links

Links have taken over the world—the online world, that is. What once did not exist is now an integral part of millions (if not billions) of lives. Fortunately for us, links have evolved since the dawn of the internet. With the world being captivated by the internet, it'

6 Things to Consider When Choosing a Brand Name

Several things can factor in when it comes to a Brand's success. Sometimes, opening at the right time and with a good economy is essential. Other times, finding the perfect location and target audience is the key to a booming business. In some sad cases, the fate of

Which Short.io Price Plan Is Perfect for You?

The online world is so intertwined with our daily lives that it seems almost impossible to go through a week without it. Even the older generations are starting to become more internet savvy. This is why having a few tools to help you take advantage of the online world is

The Importance of Deep Links (and How to Set them Up on Android and iOS)

Although nonexistent four decades ago, there seems to be an app for everything today. From fitness plans to editing pictures, the technology of apps is fast evolving and available in a seemingly endless variety. If you think about successful and famous brands, they probably have an app. Your local McDonald&

Link Expiry, Link Cloaking, and Password Protection: Advanced Features You Need to Protect Your Links

Being internet-savvy seems to be a life skill these days. Ads are running rampant, social media accounts have become primary sources of income, and businesses or brands rarely operate without an official website, a Facebook business account, or some social media business page. This is precisely why a substantial amount

How to Use Short.io to Specifically Target Your Audience

In the world of online advertising, links are one of the most important (if not the most important) tools you will need. After all, it’s kind of the only form of transportation on the internet. Perhaps that’s why URL shortening services are so useful—they specialize in links

4 Reasons You Should Install Short.io on Your Smartphone

Mobile phones are slowly but surely taking over. From seemingly trivial things like games and social media to big, life-changing stuff such as investments and work-related systems, mobile phones are evolving into actual computers in our pockets. Some would even argue that they can be replacements already. However, for a

Clickstreams and Why You Need the Tons of Information It Presents

With the world currently being bombarded with statements that may or may not be factual, information (especially accurate information) is becoming more and more valuable. The phrase "Information is power" has never been truer than it is today. The more relevant and accurate information is, the better you