Mobile game development is a fast-growing industry. The number of smartphones is increasing, and more and more innovative mobile apps are being developed to engage the audience. The question is how to improve the user experience after the game has been created.

URL shorteners come to mind when it's about product promotion and customer engagement. So, what about using Short.io for the mobile game industry? The shortener service will inevitably transform the way the developing game sector operates.

Best Practices for Using Short Links for Game Developers

Mobile game developers offer the best examples of how short links can be applied in the game industry.

Deep linking is a tool for increasing mobile app downloads and re-engaging customers. For games, things have just recently started to take off because developers are just beginning to ask about the impact of deep links on user engagement for games. Keep reading to find out how short deep links can benefit your game.

Increase Installs

Share short deep links with bonus points, which will be given to users after a successful install. A reward motivates users to install a game. Once a deep link is opened, it will launch the game on the relevant operating system. If it's not installed, it will open the appropriate store.

When new users launch the game for the first time, they will be redirected to the table with a bonus pack at once. Without deep links, these steps would require a manual process of searching for the game, entering a promo code and so on.

In-game Purchases

In-game offers on gold and bonuses, probably a new weapon or additional coins, can be promoted by using deep links.

Redirect users to the page with specific bonus items instead of just the main page of your game. To notify gamers about the deal, post a short deep link on social media, emails, SMS, ads or push notifications.

Boost retention

Deep links can bring back users straight to that level from where they have quit. After clicking on a short link, users will be redirected to the page with their previous level, not the main page of the game. You can reward users for the repeated installation of the game.

How to set up deep links on Short.io

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  • Mobile targeting

When thinking of which operating system to choose for developing the app – build the game for both iOS and Android. Short.io has developed the «Mobile targeting» feature, especially for those cases when two operating systems are needed.

Mobile targeting redirects users to different URLs depending on their mobile OS. You'll benefit from this feature if you want to directly transfer users to the needed store without having them search for the game manually.

How to set up mobile targeting on Short.io

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Conclusion

Using the features listed above, you'll improve the way users interact with the game. Both user experience and engagement will be enhanced.

Short.io has an extensive set of features, which may come in handy. Surf our website to find the tools that may suit your needs.

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What did you learn?

  • Game developing industry.
  • Ways game developers can use Short.io.
  • Short links for improving game's UX.
  • shorten links for mobile game
  • motetize mobile application

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