Here’s Why UTM Tracking is Crucial to Your Advertising Strategies

Mar 11, 2022 4 min read

Short links have been a valuable part of successful marketing campaigns for years. From household name brands to starting businesses, the short link's popularity is hardly a mystery. With a wide variety of features and proven effectiveness, the short link is a simple yet powerful tool expert marketers are familiar with.

The ability to gather data, produce apt ads based on specific locations, create deep links and more are all features hidden within the characters of a shortened URL. There is one feature, however, that stands out and constantly proves to be a valuable asset. It's the UTM tracking feature.

Let's see find out why UTM trackers are your marketing campaign's favorite allies.

What Do UTM Trackers Do?

Before we dive into the man advantages UTM tracking provides, let's figure out what they actually do first. In the simplest terms, UTM trackers tell you how your user got to your site. It keeps a record of how much traffic every platform contributes.

If you were to place customized links across various platforms, UTM tracking would tell you how many users each platform brings in. For example, if you were to properly use the UTM tracking feature and place links across Twitter, Instagram, Facebook, and other sites that produce possible advertisements, you would know how many users each of the sites mentioned above would bring.

It's like a manager—it keeps track of how much output every platform produces.

4 Reasons You Should Start Using UTM rackers

The UTM tracking feature can be a valuable asset to your advertising strategies. After all, keeping track of how many users visit your site is no easy task—much less finding out where they all have come from! There are several reasons brands use them, but here are four reasons why you should use them pronto:

It Informs You of Your Most and Least Effective Platforms

When the UTM tracking feature lists down the number of users every platform brings, it also inadvertently provides you with two valuable pieces of information. One is your most effective platform; the other is your least effective platform.

These two pieces of information ultimately affect the decisions a marketer makes. For example, if Twitter provides your site with the most traffic, then perhaps it's time to invest in ads on the platform. The marketer could also decide to start concentrating on other platforms, as Twitter already has a steady and abundant amount of users.

Similarly, the platform that produces the least traffic may either be cut off or concentrated more on. Whatever the decision is, having relevant and significant information is always an asset.

It's a Gauge of Your Physical Ads' Effectiveness

Perhaps you think UTM tracking is only an online asset. Maybe it is a big help, but only when it comes to online advertisements as it lives inside the internet. Well, you'd be mistaken.

UTM tracking could be a good gauge of how effective your physical advertisements are. Sure, you could paste your shortened link on a billboard. You can have it sewn or printed into virtually any physical item. This would be a great way to advertise in your local area...or is it?

Do the shirts you've pasted your link in reach enough people? Will people pay attention to the link you've placed on that billboard? Is the link you printed on your promotional mugs easy enough to memorize and type?

With a UTM tracking feature, you wouldn't have to wonder. UTM trackers also list how many users get to your site by typing in your shortened link in the search engine. With this, you can feel how effective your physical advertisements are.

It Saves You Effort and Money

This is perhaps the biggest reason starting brands should use the UTM tracking feature. When you know how much traffic every source brings in, you know which ones to invest more money and effort into and which ones you must cut off.

For example, if you have spent some money to place ads on a particular blog or paid an influencer to post your link, knowing how many users it will eventually bring in will be a deciding factor on whether you should stop wasting your money or continue to invest in a successful ad.

The same is true for physical advertisements. Depending on the degree, physical advertisements can be quite costly. Figuring out whether physical promotions are worthwhile not only influences your strategies but also helps with your expenses.

It's Detailed and Specific

While the information on the output every platform provides is crucial, UTM trackers can get even more specific. The same tracking can be applied to ads or blog posts.

When you launch a holiday sale or announce a mega markdown, you will be able to count how many people are led to your site by such ads. A world of information can be extracted from this as you will somehow get a clue of what your clientele wants. Knowing which types of events drive users could make or break your business.

Short.io Values Your Convenience

While UTM tracking is a valuable feature, it can get complicated. There are various tutorials split into several lengthy and time-consuming parts online that can help you get started, but it could even prove confusing to some.

Fortunately, there are a few URL shortening services, such as Short.io, that provide you with all the features a short link has to offer and makes UTM tracking simple. Subscribing to a link shortening service may be a wise decision for your convenience and your brand's future.

While UTM tracking is a wonderful feature of short links, it is merely one of the many equally beneficial features—all of which could help your brand flourish. Figuring out what these features are and making the most of each one to help with your brand make very well be the next big step your brand makes on its path to success.

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