In the last decade, social media seems to have exploded in popularity, and its relevance to our daily lives is only increasing. Social media influencers, managers, advertisers, etc., are all jobs related to social media. Although a successful social media career can be lucrative, the competition is fierce, and the job isn't easy.
Social media managers have it tough. Finding ways to grab a bit of the spotlight and garner online support and traffic can be difficult when millions of others are doing it too. Thankfully, we have just the thing to help them.
So, discover how short links can get you the best out of social media.
Why Short Links Make a Social Media Manager's Job Easier
Short links, versatile as they are, make a lot of people's lives easier. They have an arsenal of features that provide you with loads of benefits. Here are a few that can significantly aid a social media manager (or anyone in online advertising).
In social media, you can't afford to be messy. Millions of dollars are spent for posts to look a certain way, give a vibe, or achieve a specific aesthetic. This is why almost every social media platform provides you with filters, stickers, and whatnot. Everything needs to look appealing.
The same should be said about your links. You can't just place a hefty budget on posting good-looking content and then ruin it by pasting lengthy URLs. This will look both sketchy and unprofessional. Those are two things you want to avoid being associated with social media.
With short links, long URLs with random characters are a thing of the past. Another plus is your links will look on-brand. Short links are customizable—you can shorten them and select the characters you want them to contain. This will look great not only on your Instagram or Twitter bio, but also on your merch.
Even social media platforms know the importance of links. Instagram's story feature has created a sticker for links, and even Tiktok offers promotional options where you place a link and a CTA (call-to-action) button.
If you already have a personal or company domain, you no longer have to go through hoops to set up customized short links. Short.io will let you add your domain in just four easy steps. Best of all, you can do this for free!
This is perhaps the feature short links have that is most suited for social media. Campaign tracking provides you with a way to figure out how people got to your site. It can even generate accurate numbers for you to study.
With campaign tracking, you can track how many people reach your website per platform. For example, if you posted a link to your shop across Instagram, Facebook, Twitter, and Tiktok, campaign tracking will tell you how many people have come from each platform.
It does this by putting UTM tags at the end of your link. With tags in place, you can determine which social media platforms bring in the most users.
Knowing you're getting a lot of traffic from one platform can encourage you to invest financially in promoting your page. And if a platform doesn't bring in as much traffic, switching strategies or altering content may be a viable option.
Most of the decisions you make can significantly affect the popularity and support of your social media accounts. This is why accurate numbers can help you make better and more informed decisions.
However, setting up UTM-Tags is time-consuming, especially if you already have a good number of existing links. Thankfully, Short.io lets you add UTM-Tags in bulk, saving you time and effort while helping you get the best out of your marketing campaigns.
Think of the top social media platforms today. They have several things in common; one of them is having their mobile apps. In 2019, 79 percent of social media site visits in the United States were from mobile phones. Why is this important?
That's because people are addicted not only to entertainment but also to convenience. Deep links remove an extra step to open your mobile app from links, providing convenience and a better user experience. They allow your users to use the installed mobile app version to open a link.
You might not think this is a big deal. You're probably even content with using the browser version of the app. However, the trouble of logging in can get irritating fast. Since social media accounts are becoming more important, their security has been increased to prevent hacks.
Facebook's two-factor authentication and several other platforms that require verification codes per login can easily deter someone from viewing your post. There might even be times when users have forgotten their passwords and can't be bothered to recall or look for them in their notes.
If you want them hooked to your content, you have to make it easy for them to get hooked. That includes removing hindrances and making sure your account is easily accessible.
Detailed statistics are the gold mine of short links. When we say gold, we mean information. Because really, information can be as valuable (arguably even more valuable) as gold. And boy can short links mine you some information.
When users click short links, information is extracted. Information like how many clicks the link got, the locations of your users, which browser they're using, which operating system they're using, if they're using a phone or desktop, and what time your site receives the most traffic.
So much can be done to alter your social media accounts and affiliated websites when you get the necessary information. With detailed statistics, you can make big decisions for your brand when you have the right amount of accurate data.
Short.io Makes Things Easy
Short links can provide you with an edge. However, setting up these powerful features can be another headache in itself. Fortunately, Short.io makes your job easier.
With Short.io, customizing links, setting up campaign tracking, making deep links, and acquiring detailed statistics have become a breeze. Visit Short.io and check out all the things they can do for you. Best of all, you can start using it for free!