As another year started, we’re excited to share the latest milestones and achievements at Short.io. Whether you’re a seasoned user or just discovering our platform, we want to give you an inside look at how we’ve grown, what’s new, and how we continue to meet—and exceed—your expectations.
Milestones and Traffic
15 Billion Redirects (Excluding DDoS Attacks)
Last year, Short.io processed an astonishing 15 billion redirects—and that’s not even counting the traffic from DDoS attacks. This figure underscores just how many businesses, organizations, and individuals rely on our platform to manage their URL shortening needs every single day.
60% Human Traffic, 40% Bots
Of those 15 billion redirects, 60% were from real people clicking links, while 40% were bots (ranging from search engine crawlers to various scrapers). We’re constantly improving our detection and analytics to ensure you receive accurate insights into your audience’s behavior and protect your links from illegitimate bot activity.
Peaks of 60,000 Redirects per Second
If you’ve ever wondered whether Short.io can handle high loads, the answer is a resounding YES. We’ve experienced peaks of 60,000 redirects per second, demonstrating that our infrastructure is robust and fully capable of keeping your links accessible, no matter the surge in traffic.
3.6 Billion Links Created
All in all, users have created 3.6 billion links through Short.io. From marketing campaigns to personal sharing, we’re proud to be your trusted partner in simplifying and securing your URLs.
“Is the Unlimited Plan Really Unlimited?”
Sometimes we get questions like, “Is your unlimited plan truly unlimited?” or “Can Short.io handle a high load?” The data doesn’t lie: with billions of redirects processed and the capacity for massive per-second peaks, our answer is a confident YES. You can rely on Short.io to meet your needs today—and scale with you tomorrow.
Updated Pricing and New Hobby Plan
We recognize that one size doesn’t fit all when it comes to pricing:
- Slightly Decreased Prices for Existing Plans: We’ve trimmed the costs of our existing tiers, making them even more accessible for those who need the advanced features.
- New Hobby Plan $5/Month or $50/Year: For users who don’t require all the bells and whistles, our brand-new Hobby plan is perfect. If the Pro plan (formerly called Personal) still feels like more than you need, this new option keeps it simple and affordable.
New & Improved Features
- SOC 2 & Renewed ISO Certification
At Short.io, security is paramount. We’re thrilled to announce that we’ve achieved SOC 2 compliance and renewed our ISO certifications. Rest assured that your data is protected by industry-leading standards. - Third-Party HIPAA Compliance Audit (Coming Soon)
In our quest to serve a broad range of industries, including healthcare, we are undergoing a third-party HIPAA compliance audit. This ensures we meet strict guidelines for handling protected health information (PHI). - Expanded Redundancy: 3 Availability Zones
Reliability is critical, so we upgraded from two availability zones to three, bolstering our infrastructure’s resilience. Even if one zone experiences issues, your links remain accessible and your operations uninterrupted. - Conversion Tracking
Knowledge is power, especially when it comes to marketing and user behavior. Our new conversion tracking feature helps you gauge how effectively your links drive real-world actions, from sign-ups to purchases. - Fresh Design
You may have noticed a sleeker, more intuitive interface recently. The goal of our fresh new design is to make your day-to-day link management smoother, whether you’re creating, customizing, or analyzing your URLs. - End-to-End (E2E) Encrypted Links
For users who need maximum privacy, we now offer E2E-encrypted links. Not even Short.io knows the destination URL, giving you unparalleled data protection and peace of mind. - AI-Based Domain Name Suggestions
We’re excited to introduce an AI-powered domain name suggestion tool, designed to give you creative ideas for the perfect short link domain. Whether you’re looking for something memorable, brand-centric, or fun, our AI engine generates a range of unique options in seconds. Plus, you can quickly purchase your chosen domain .com/.org/.net/.co/.in/.it for just $3/year, making it easier than ever to secure a custom domain that enhances your brand and boosts click-through rates. - Owning Our IP Addresses for Faster Support and Better Performance
We recently took a major leap forward by acquiring our own IP addresses to replace the AWS-provided ones. This critical change streamlines our infrastructure, enabling us to respond to abuse reports in minutes rather than hours. While the older IP addresses will remain indefinitely operational, we encourage all users to migrate to the new IPs for the best performance, as they harness our internal CDN for faster response times and improved global coverage. - Google Ads Verified Link Tracker
Another key development we’re proud to share is our Google Ads verified link tracker, allowing you to seamlessly track ad clicks even though most link shorteners are typically restricted on Google Ads. By leveraging our officially approved solution, you can shorten and monitor URLs in your paid campaigns without risking compliance issues—giving you valuable insights into performance and conversion data, all in one convenient place. - Mainland China Solution at Shortio.cn
Finally, we’re introducing a separate solution for Mainland China: shortio.cn. With a local license to operate, it adheres to regional regulations. Note that you’ll need a separate account, as no data is shared between shortio.cn and our primary platform.
Fighting Fraud With a Smooth User Experience
Alongside our feature expansions, we’ve made significant strides in combating fraud on Short.io, resulting in a major crackdown on malicious actors. By refining our detection algorithms, leveraging real-time threat intelligence, and implementing proactive measures against suspicious activity, we’ve effectively reduced fraudulent redirects. Importantly, we’ve balanced these security enhancements with a focus on maintaining a seamless experience for genuine users—ensuring that normal usage remains smooth and effortless while protecting everyone from potential threats.
Looking Ahead
We want to extend a heartfelt thank you to all our users. Your feedback and support drive us to innovate, and we’re committed to providing the most reliable, secure, and feature-rich URL-shortening experience available.
Whether you’re a high-volume user with thousands of redirects per minute or just starting out, we have the infrastructure, features, and pricing to meet your needs. Here’s to continued growth and success in the year ahead!
Thank you for choosing Short.io. We can’t wait to show you what’s in store next!
