Posts in email marketing

How to Avoid Being Blacklisted

Email marketing is a commonly used technique to spread the word about your brand. The initial objectives are to increase brand awareness, customer retention, and revenue. However, often the emails don't reach the recipients, ending up in a spam folder. Strict requirements and spam filters or a personal contact selection are the reason for email blacklisting. The causes of being blacklisted are immense. For example, handling an IP address that previously was used by spammers, leveraging a gener

Andrii Oct 25, 2021

email marketing

Stop Doing These Things in Email Marketing

Before sending an email to recipients, think about how it looks. Is it informative for users? Whether users open and read the email or not? Finally, will you open the email if you receive it? To answer YES to all of the questions, we'll walk you through the mistakes in email marketing. Making such mistakes in email marketing campaign may lead to low open rate and conversion. 1. Not using short branded links. Some URL shorteners provide customers with the generic domain to test a service. Howev

Andrii Sep 17, 2019

email marketing

5 Email Marketing Mistakes to Avoid

Email marketing [https://www.hubspot.com/products/marketing/email?_ga=2.105091075.1475470564.1560423067-684398539.1559891770] has been around for years. It is assumed that everyone on the web understands email because we have been receiving and sending messages for years. Even my extremely nontechnical mother uses email, although she refuses to use text messages. The thought of spending 10¢ to receive a text message from her son is just too much. I love you, Mom. So although (almost) everyone

Andrii Jun 8, 2019

email marketing

7 Expert Email Marketing Tips You're Probably Missing Out On

You’ve conquered the click-through. You’re sultan of the subject line. [https://blog.hubspot.com/blog/tabid/6307/bid/29591/The-6-Step-Secret-Sauce-for-Awesome-Email-Subject-Lines.aspx] And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. How to Warm Up an IP Address When you move to a new IP address for sending your emails, it’s very important not to sen

Andrii May 10, 2019

email marketing

What is an Effective Email Marketing Strategy?

You can launch a regular email marketing campaign, use the random titles and subjects, get the clicks, and even sell the products. However, you will never build a sustainable business growth without a clear strategy. An email marketing strategy includes two primary steps: the goals to achieve with the email marketing, and actions needed to achieve these goals. Set the goals We highlight 3 main directions to set the goals: 1. Website traffic and leads from the emails. 2. Brand trust – open t

Andrii Mar 13, 2019

email marketing

Advantages and Disadvantages of Emailing

A successful email marketing campaign has an enormous impact on brand promotion. Examine the advantages and disadvantages of this advertising way, and then conclude whether email marketing is worth using or not. Advantages of email marketing. 1. Brand recognition. Constant email marketing results in brand awareness. It helps customers remember your brand and, if the information is relevant to them, share it, thereby promoting your brand. However, don’t spam users; otherwise, marketing emails co

Andrii Aug 29, 2018

email marketing

E-mail marketing: What do you need to know?

One of the main strategies for business success is e-mail marketing. However, nobody wants to receive many boring and annoying mails. For avoiding dissatisfied customers and reaching high open rate follow some essential tips! 1. Personalize. There are many ways you can personalize your e-mail. The best one is to add customer’s name. In case of a formal letter, the surname is also the central part of personalizing. Personalized messages make customers feel their significance and respect. 2. The

Andrii Jun 8, 2018