Posts in short links

Why Every Brand Needs Link Management

Link management means full control over created URLs, namely editing, optimizing, and analyzing links. URLs are a connection between a brand and a website, social networks, email marketing, SMS and advertisement campaigns, and finally, customers. Without profound link management, customers could lose access to your brand. That is the reason why taking full control of URLs is essential for businesses. Shortening services are those tools that give an opportunity to easily manage created links: f

Andrii May 19, 2020

short links

Do Short URLs Hurt SEO?

The URL shorteners are widely used nowadays for an advanced marketing strategy and automated tasks. The short links' importance is evident, especially once social networks started implementing their personal short domain for vanity links. However, most people are afraid of using short links, thinking that the website SEO will be hurt. On the Short.cm blog, we've briefly described how short links affect SEO and if there is a reason to worry. Do Short Links Affect SEO? Custom URL shorteners oper

Andrii Sep 4, 2019

short links

How Short Links Improve Your Website SEO | Short.cm

The typical website structure contains the main page (landing), and subpages. For correct site architecture, remember to use the right keywords. This helps robots to rank your website correctly, targeting different keywords on the sub-pages. However, if the page URLs are correct for search robots, they may not be attractive for users. How do short links help website SEO? The next step after creating a website is its promotion. Thanks to the attractiveness, short links help to redirect users to

Andrii Oct 24, 2018

short links

The Importance Of Vanity Links

Vanity URL is the same as a short or branded link. To create it, choose a domain, and a TLD, as well as customize a slug. As a result, you will get a memorable, informative, short and clickable URL. However, the attractiveness is not the only advantage of a vanity link. Benefits of using the short links * Increase brand recognition When you create a vanity link, use a custom domain. The more users see your brand name, the more likely they will remember it while choosing a product tradema

Andrii Oct 9, 2018

short links

What Is Link Trust?

The click-through rate (CTR) and the number of views determine the level of link trust. If links are reliable, visitors are more willing to click on the URLs. The task of the marketer is to increase the CTR, managing the perception of content. Before clicking on a link, customers usually think is it worth being followed, who the link owner is, and whether or not the link content is useful. Answering these questions determines what is called link trust. There are some factors that can ensure peo

Andrii Oct 3, 2018