Posts in video marketing

How to Use Short Links on YouTube

YouTube is one more way to engage new customers. Whether you are using YouTube for your personal brand or a business, make the most out of it to drive unique visitors to your website, blog, or social networks. Today, on the Short.io blog, we'll walk you through the ways on how to apply short URLs on YouTube. * Video Description A video description is a primary step when promoting videos, social channels, or websites. The description is considered to be an essential ste

Andrii Mar 2, 2021

video marketing

How to Track Video Conversion with Short Links

The number of video blogs is growing faster and faster. Customers are now influenced by videos more than by texts. Cisco's Visual Networking Index states that video marketing takes 80% of global internet traffic. Moreover, according to another survey, consumers prefer watching a video description of a product over reading about a product. Media ComScore published results that state 64% of users buy a product after watching a video. All the survey results lead us to conclude that video marketing

Andrii May 6, 2020

video marketing

Why is Video Content Important for Your Brand?

Video marketing is now the first instrument for engaging new customers and promoting products. Just look through any social network: YouTube, which has more than a billion users, or, for example, Facebook. Its News Feed is based on the video content for promoting inner Facebook video functions, such as Facebook Live. Pay your attention on fast developing app for videos TikTok and Instagram that has implemented the IGTV function. Recent research shows that articles containing any video are a mor

Andrii Mar 18, 2020

video marketing

Video Metrics Worth Tracking

Many services are accepting the increasing boom of video marketing to develop their businesses. Launching a video marketing is just the first step of success. The question is how you can tell if your business videos are taking off? All of us hope that the efforts we exert into marketing will help our business. However, if we do not track the primary video metrics, we can’t know for sure. It can feel like your video content is helping, but our gut feeling isn’t always correct. To make sure the

Andrii Apr 9, 2019

video marketing

YouTube: The Best Tool For Video Marketing

YouTube is the largest video platform. YouTube viewers cover all age brackets and demographic groups. The most common segment is 18–44 years old, and it makes 56% of YouTube viewers. There are no gender differences: 55% of men and 45% of women. According to statistics, 55% of Internet users watch videos every day. Most of them look for answers not on Google, but on YouTube. For business, video content is an essential part of brand promotion. This is one more sales channel, which attracts users

Andrii Oct 31, 2018