Short links are a powerful marketing tool to drive more clicks. Vanity URLs attract more users as they are attractive, small, and reliable. Instead of adding a long URL to a Facebook post, apply a short URL with a branded domain to increase brand trust and recognition.
Today, on the Short.io blog, we will cover 5 methods for applying short links on Facebook.
1. Mention Your Older Posts
The news feeds of Facebook users are endless. To make sure your Facebook followers have noticed your post, mention it with a short link in your new publication. Generally, a link to a Facebook post is long, but with short links, it will look like: short.link/my-fb-post.
2. Direct Visitors to the Facebook Mobile App
Redirect your visitors straight to a particular Facebook post or page on the Facebook mobile app with the Short.io mobile links. When sharing a link via SMS or email, your users will click the link, and if the application is installed, your Facebook post/page will be opened in the mobile app. That is helpful, as your users are already logged in to their accounts, allowing them to comment, share, and like your post immediately.
3. Apply One Short Link for All Social Channels
If you use auto-posting with long links to social networks, the links are duplicated to all social media. This is a disadvantage when it comes to adaptable links. When using short, branded links, an auto-posting service will share one short link to all social networks. Leveraging custom URLs is not just useful for brand recognition and character-saving; you can also use the same link for all social platforms.
4. Improve the Link in Your Bio
A link in a bio is the first thing the audience sees when visiting your Facebook profile. That is the main reason why a link in your bio should be short, memorable, and attractive. This is the only active URL in your profile description, so make sure to update a long URL with a new destination page. This way, your visitors are always provided with the relevant information.
Moreover, Short.io provides detailed statistics so that you can track who visits your page and then conclude who your target audience is.
5. Leave Comments with Short Links
When commenting on somebody's post, you can use a short branded link. For example, if you advise a particular item of your e-shop, or just share the recommendation of a product that you really love, short links come in handy. Long links could look like spam, so few users will click them. Short branded links, on the contrary, are trusted.
With Short.io short links, track the statistics for redirects and conclude which posts are the most popular among your Facebook followers. Based on the conclusion, you can improve your marketing strategy.
What did you learn?
- facebook short links
- how to shorten links for facebook
- vanity URLs on facebook
- short branded domain on social networks