How to Create Your Own Public URL Shortener

How to Create Your Own Public URL Shortener

In today's online world, we often sigh at lengthy, cryptic web links that can be a real hassle. They're not just hard to read; they can also lead to security risks and missed branding opportunities. Have you ever clicked on a link and wondered where it would take you? Well, we've got a fix for that–your very own public URL shortener! 

This article is about a common internet headache and how to get rid of it. Learn how to make your links more manageable and user-friendly. Let's explore the many benefits of having your own URL-shortening service.  

A Learning Experience 

Creating a URL shortener is more than just shortening links—it's a fantastic learning opportunity. It involves web development, database management, and HTTP redirects, enhancing your programming skills.  

You'll dive into web development to design a user-friendly interface. Database management skills come into play as you organize and retrieve URLs efficiently. Plus, you'll learn how to handle HTTP redirects, ensuring users reach their intended destinations seamlessly.  

In short, building a URL shortener is a hands-on experience that sharpens your programming prowess, making you a more proficient developer. 


Owning your own URL shortener gifts you the power of personalization. With it, you can fashion custom short links that resonate with your brand's identity or unique personality. This customization isn't limited to the link's appearance alone; it reflects your creative control over your digital presence. 

Imagine having short links that lead to your content and carry a distinct and memorable touch. Whether it's incorporating your brand colors, keywords, or a personalized touch, the possibilities are endless. This not only enhances your online branding but also fosters a deeper connection with your audience. 

Moreover, you maintain consistency and professionalism across your digital brand by curating your shortened URLs. In essence, your URL shortener empowers you to shape your online image, making a lasting impression with every link click. 


Security is paramount in the digital realm, and your URL shortener protects against potential risks. Unlike third-party services, where security may be compromised, owning your shortening service guarantees the safety and reliability of your links. 

With control over your URL shortener, you can implement robust security measures to safeguard users. This means stringent checks to ensure links only redirect to trusted destinations, reducing the risk of malicious redirects. You also gain insight into link activity, allowing you to detect and respond swiftly to anomalies or security threats. 

In a world where online threats are ever-present, having a self-managed URL shortener is your fortress against potential dangers. It's a proactive step toward maintaining the integrity of your links, protecting your audience, and establishing trust in your online presence. 


Independence is a precious digital asset, and your URL shortener offers the freedom you need. Depending on third-party services exposes you to unexpected disruptions – if they shut down or change their policies, your links and online presence can be at their mercy. 

By having your URL shortener, you secure complete control over your service. No longer will you be vulnerable to external decisions that could affect your brand or user experience. You dictate the rules, ensuring link reliability and consistency.  

This independence is not just about convenience; it's about safeguarding your online identity, maintaining seamless user experiences, and mitigating unforeseen disruptions in an ever-evolving digital world. With your URL shortener, you hold the reins of your online destiny. 

Analytics and Tracking 

Harnessing the power of data is a game-changer, and having your own URL shortener empowers you to do just that. With it, you can delve deep into analytics and tracking, gathering invaluable insights into your link performance. 

Measuring click-through rates, monitoring user engagement, and tracking other essential metrics become seamless processes. This data isn't just numbers; it's a goldmine of information that can supercharge your marketing campaigns and provide a nuanced understanding of user behavior. 

With these insights, you can make informed decisions, optimize your content strategy, and tailor your marketing efforts to resonate with your audience effectively.  

How to Create Your Own Public URL Shortener 

Creating your public shortener is difficult, especially for your average Joe. It could prove too challenging if you're not a links and website design expert. Fortunately, sites like are here to help. 

With, you can create your very own public shortener. Here's how. 

Note: If you want your public shortener on your domain, you must set up on your domain first.  

1. Head to's developer page. 

2. Get your public API key. You can also get it here

3. Click Create API key

4. Click the Public key toggle and select your domain. Save the file and reupload it. 

5. Click Create

6. Take down the created key. (Reminder: This key will only be shown to you once. Note it down!)

7. Head back to's developer page. 

8. Scroll to the very bottom and copy the block of code. (It's number 5.) 

9. Host the html file. 

10. Paste the code. 

11. Look for API KEY in the code and replace it with the key you took down in step 6. 

12. Look for YOUR DOMAIN and replace it with your setup domain.  

13. Save the file and reupload it. 

Creating your own public shortener is genuinely a challenge. But it doesn't have to be with If you want to learn more about setting up your own public shorteners with, written and video tutorials are available online. 

Makes Things Better with has been helping brands worldwide reach their full potential for years. With features like geotargeting, link expiration, A/B testing, etc., creating your public shortener is one of the hundreds of impressive features and options has in store. 

Check out today and help your brand grow. 

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