How to Audit Your Facebook Ads for Better Results

How to Audit Your Facebook Ads for Better Results

Nowadays, ads can be placed on Facebook to promote businesses, products, services, etc. As a result, using Facebook can be a great way to gain conversions and revenue.

However, what many businesses don’t think about when doing ad campaigns on Facebook are routine audits. Audits tell you and your marketing team what ads are popular, and which ones to improve or discontinue.

In this quick guide, we’ll show you 7 steps in performing a successful Facebook Ads. By taking this guide into consideration, you’ll soon see improvement in conversions and results in your Facebook Ad campaigns.

1. Check Your Spending

“Spending is a major factor to think about when placing Facebook Ads,” says Rachel Jarvis, a business writer at Draftbeyond. “Keep track of your current spend, along with how much you’ve spent on ads over time. However, prior to doing this, you’ll need to set an appropriate budget for your ad campaigns on Facebook. You’ll need to report your budget – what your projected spend is, and how much you’re spending during campaigns.”

2. Check Account Structure

Next, look at how your account is structured, because this is one of the things that a Facebook audit will report on. When doing so, avoid the following mistakes, which can interfere with potential conversions from ads:
• Naming ad campaigns after the target audience
• Having ad sets compete with each other within varying campaigns, which can disrupt delivery
• Using paid search to focus on ads, not audience, AND
• Not organizing ad testing well

3. Look At Pixels And Custom Conversions

For pixels, they have to be appropriate for pageviews. In other words, users must be able to see your image(s) clearly. Check your pixel setup by going to “Pixels” in the Ads Manager drop-down menu.

As for custom conversions, think custom. In other words, look at the audience that you want to appeal to. In the “Custom Conversions” section of the drop-down menu, make sure that the pixels are installed and running well. Then, in the “Audiences” section, check whether or not you’re remarketing desired audiences.

From there, you can create short links that will allow your ads to get to the point – and to your audiences. Look into using online link shorteners like This tool lets you create an appropriate branded short links for Facebook.

Start Shortening Links

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4. Look At Target Audiences And Placements

Target audiences are key in your ad audit on Facebook. In that case, consider the following factors:
• Age
• Gender
• Location
• Behaviors and habits
• Interests, etc.

With these factors in mind, you’ll start noticing trends and report them in your audit.

Plus, ad placement is important. If people can see your ad on a webpage, then your ad placement is successful, and will be reported in the audit.

5. Manual V. Lookalikes

Now, it’s important to know the difference between manual and lookalike audiences. Manual audiences are set up individually, while lookalike audiences are ads that are auto-generated the same as each other. However, you shouldn’t have an ad that mixes lookalikes with manual audiences, so that you can determine which lookalikes are doing well.

6. Look At Quality

“When people see ads, they expect them to be of great quality, or else they’re report them as spam,” says Henry Walters, a marketing blogger at Researchpapersuk and Writinity. “On the other hand, having a number of ads per ad allows Facebook’s algorithm to test them against each other to see which one works, and which one doesn’t work. However, when places a number of ads per ad, you still need to make sure that they’re of good quality.”

7. Organize And Deliver Audit

Organize your Facebook ads account audit to where it looks great with potential clients. You can do this with Google Docs, where you can separate your notes with a well-constructed narrative. Just remember to make the Google Docs open to sharing and editing to other people (especially prospective clients). You can always create a working template on Google Docs, where you can create future audits easier and faster.


As you can see, auditing your Facebook Ads are extremely important to do, if you want to reach your intended audiences and generate much-needed conversions. As you read this quick guide, we hope that you can create and conduct successful audits for your ad campaigns on Facebook.

Good luck!

Alex Dubinski is a writer and editor at Law Assignments and Gumessays. He is also a contributing writer for Thesis Writing Service. As an online marketing strategist, he helps companies improve their marketing strategies and concepts for more than 5 years.

What did you learn?

  • short links in facebook ads
  • short urls and advertisement
  • how to improve facebook ads

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