Do you understand why your Instagram bio is so important? This small part of your social profile plays a significant role in promoting your account further. The profile cap attracts the target audience and converts them into customers for your company. As a result, it is worthwhile to devote time and energy to write it.
Writing an Instagram bio, unlike writing a paper, does not require any special skills from you. While difficult essays can be delegated to one of the top 10 research paper writing service professionals, social network formatting is something you can do yourself. Furthermore, once you have mastered the basics, you'll be able to quickly update your profile data whenever you want.
How Do You Make A Killer Bio?
The Instagram bio assists in capturing the user’s attention and encourages him to interact with you through content or an active link in the profile.
Elements Of Instagram Bio
The Instagram bio consists of five key components:
• Name (highlighted in black);
• User name (nickname);
• Avatar;
• Active link;
• Contacts.
Top Eleven Tips On How To Write A Killer Bio
Before you start looking for reviews on writing services to create content for your Instagram profile, consider these helpful hints for making your Instagram bio more appealing to users and potential clients.
Add Your Name Or Activity
Because the section “name” is the only field that Instagram reads in the search, think about it carefully. For example, along with your name, include a keyword that describes what you do, such as “stylist,” “photographer,” “motivational speaker,” etc.
Choose A Nickname
Choose a name that combines your real name and the name of the area/company with which your activity is associated. For example, the user name “@John.cakes” makes it immediately clear who owns the page and what he does.
It is required so that an Instagram search will show your page when the user searches for topics of interest to him. Keep in mind that a nickname is limited to 30 characters. Therefore, the username should be simple to remember. It must not contain any unusual letters or characters. It should be easy to say and write.
Choose A Photo For Your Instagram Account Avatar
You should use your photo, not a logo! Unless you are a world-famous brand like Chanel or Dior.
When a user sees a picture of a person, he is more likely to look at your profile to see what it is about. Users may believe you are a spam account attempting to impose something if you have a logo on your avatar.
Use Keywords
Keywords will direct your ideal customers and assist users in better understanding who you are and what you have to offer. For example:
• Handmade Cakes;
• Copywriting;
• Eyelash Extensions.
Create Clear And Precise Profile Description
You have the option of posting just a few offers in your Instagram bio to attract people’s attention and give them the opportunity to learn about you exactly what is needed. Consider the most important 2-3 words that will describe your company or activity, and then publish them. It is preferable to employ verbs.
Add Some Personal Details To Your Instagram Bio
Personal details are an excellent way to attract your target audience and pique their interest in your content and services. As they get to know you, they can see who you are and develop trust in you.
Remember that people prefer to do business with people they can rely on. So, allow your customers to get to know you better.
Use Emoticons And Icons
Emoticons and icons will help to break up sometimes boring descriptions while also attracting more target audiences and customers to your business. Therefore, select the most useful and cool emojis for your profile.
Add Your Email In The Description
When you upgrade your Instagram account to a business profile (join the Facebook public page), two new buttons will appear: “Call” and “Write.” Because Instagram bios are limited to 150 characters, including your email address will help you save some and stay in contact with people interested in your services, products, etc.
Add an Active Short Link In Your Profile
Always use the active link in accordance with the goals of the current advertising campaign.
So, for example, if you are looking for sponsors, you can add the link to the sponsor application page, or if you are looking for a partnership then you can add a link that directs your audience to the partnership page.
You need to keep in mind that if you add extensive links, your audience might be a bit reluctant to click on them. So one more thing that you can do is shorten your link using link shorteners like Short.io, or Cuttly. One more advantage of a short link is that you can change a destination URL without changing a short one.
Short links make it ideal for the audience to click on it and make it a good presentation for your Instagram page.
Add Hashtags To Your Instagram Bio
If your company has its own hashtag, make sure to include it in your profile. As a result, people will be able to see all of the important posts or include your tag in their posts. Then you will always see new publications on it, and you can even repost to yourself on the page.
Distribute Your Instagram Profile Space Vertically, With Each Item Beginning On A New Line
Instagram allows us to customize the profile description in the following way: simply press the enter or return key on the keyboard to remove or add a line.
Conclusion
Your page serves as a tool for connecting with potential customers and attracting new ones. When a person first enters your profile, he is an absolute stranger to you, just as you are to him. And the Instagram bio section in your profile should quickly persuade him that you are capable of providing the goods and services he requires.
The profile description should answer the question, “What is it about this page that interests me?” This is what your prospective buyer is thinking in the majority of cases, consciously or unconsciously. Most of the time, this question arises unconsciously in the user. He wonders what useful information or services he can find on this page, and how useful it will be for him in the future.
When you respond to this question through details in your Instagram bio, new users will feel as if they know who you are. If they feel something familiar, they will develop sympathy for you and, as a result, more trust in you. And when people trust you, the likelihood that they will purchase your product increases. As a result, it is clear that the profile description (Instagram bio) has a significant impact on future success.
What did you learn?
- how to use short links in Instagram
- how to shorten links for instagram
- instagram url shortener
- how to apply link shortener on social networks
Read also:
Join the conversation