For any company, from a small online shop to a space technology company, a marketing strategy is vital to grow and generate profitable revenue. Marketing increases awareness and boosts the chances of finding powerful allies in business. Therefore, you must include some useful parameters in your marketing template. This article will discuss some of these parameters you should include in your campaigns when planning a content marketing strategy. Let’s read about them!
1. Select The Business Goal For Your Marketing Campaign
When creating a marketing strategy template, it’s essential to identify what you want to accomplish. Are you looking to support distribution partners, generate B2B sales leads, increase retail traffic, build brand awareness, etc.? Some types of potential business goals include the following:
Branding: To increase the people's awareness in your market, your products/services, or your company to communicate the provided value and what you stand for.
Qualify And Generate Leads: To qualify and rank your leads so that they can be segmented and follow them up on the likelihood of buying and timeframe.
Generate Referrals: To encourage prospects or customers to provide referrals.
2. Identify Potential Customers
One important digital marketing strategy is to identify the potential audience for your campaign. When the audience is of limited size, it becomes much easier to deliver a message that resonates with them to take the required action.
Once you can identify your target audience and understand what they are looking for, you can use various social media monitoring tools; there are even new offerings like AI for market intelligence and market research.
3. Determining The Creative Concept Of Your Marketing Campaign
Another critical aspect of determining the influencer marketing strategy is understanding and applying the creative concept to your marketing. Once you can choose the overall goals of your business and the target audience, you need to think about a campaign theme. If you are marketing a product/service for a customer, you need to up your creativity game. B2B marketers are not mainly known to be creative and tend to focus more on value-driven and pragmatic messages.
On the other hand, B2B companies are more consumer-oriented and need to be creative in their campaigns. Even if the company is into a ‘traditional’ business like selling computer hardware or machinery, creativity counts.
4. Choosing The Campaign Media
This can be considered as a social media marketing strategy. Once you have decided on your campaign theme, you need to choose an appropriate campaign media. Of course, you do have the choice of selecting and combining several media – it has been found that using various marketing campaigns often shows a better result than using a single medium.
Some potential media you can use include:
- Social Media: Platforms where your audiences can participate, like Facebook, Twitter, Instagram, etc.
- Video Services: Upload videos on video streaming platforms like Vimeo and YouTube.
- Website: A special landing page or a blog.
Pro tip: Use short links by leveraging the benefits of a URL shortener. This will make the call to action more pleasant for the user.
5. Define Your Product/Service and Determine The Action Of Your Customers
It is important to focus your marketing campaign around a call-to-action and critical message for a defined target audience. This way, you will have a better chance of influencing and resonating with your customers.
Once you are done with your campaign, what action do you want your customers to take? The 'offer' refers to the benefit the customers will get after responding to your call-to-action, like a discount, special offer, etc.
6. Determine The Required Creative Team and Assets
It’s important to understand what types of creatives you are looking forward to implementing in your campaign. Is your in-house team capable of the job? Are you looking to outsource the job to freelancers or a local SEO marketing agency?
You need to list all creative assets you have and the resources you will use. It is suggested that you write down a creative brief for each stage or the entire campaign.
7. Always Have An Estimate Of Your Campaign Metrics
With the help of detailed estimates of your marketing campaign, especially when it comes to SaaS marketing strategy, you will have key drivers for the success of your campaign. It will also help you understand and measure your results and the final Return on Interest (RoI).
You can simply start by estimating your response rate, which is the number or percentage of people that will respond to your call-to-action or do the initial action like filling up a form, placing their phone numbers, etc. Estimating these parameters will help you estimate the media buy and RoI.
8. Create Your Market Budget And RoI Projection
After you have estimated the campaign metrics like revenue, targeted customers, conversion ratios, response rates, etc., it is time to create a detailed financial projection. You need to estimate your total gross profit from your campaign by removing the cost of the goods from the total campaign revenue. Next, remove other expenses and calculate the net profit. As for RoI, the net profit needs to be subtracted from the marketing investment; divide the result by the marketing investment.
9. Create A Media Plan
Creating a proper media plan will help you break down your costs based on the impressions of each media so that you can compare it to your initial projections. You can also track the conversion rates and responses for different types of media. Based on your media buy, you can calculate the cost per conversion rate, response rate, and impression.
10. Look For Ways To Fulfill Requests From Your Campaign
Fulfillment is the most critical aspect of any marketing campaign. Of course, you have invested a fortune in your campaign – therefore, it is important to keep following up and deliver what your customers expect. Fulfilling requests can positively affect your conversion rates. Respond to emails, handle inbound calls, convert website visits, process orders, etc.
Final Thoughts on Your Marketing Strategy
It does not matter if you are planning a content or email marketing strategy. The above-mentioned parameters should be included in your marketing template. With the help of these tips, you should generate profitable revenue and keep a close eye on the progress. Make sure you pay attention to all the small details.
Would you add anything? Let us know in the comments section!
Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.
What did you learn?
- marketing strategy planning
- short links for marketing dtrategy
- short URLs and marketing
- how short links help in social media marketing