TikTok is, by far, one of the most popular social media platforms to date. There’s no doubt that the app has done wonders in the social media realm, with brand awareness increasing by 54%.
But did you know that you can make money on TikTok? You can!
Like many other social media platforms like YouTube and Instagram, TikTok can write your next paycheck! With great content and commitment, TikTok will do a world of good for not only your brand or niche, but for you as well.
Why TikTok Is A Money-Maker
“TikTok has already became a bastion of viral trends, videos, music covers, and branding,” says Carmen Fisher, a marketing blogger at Assignment Help and Essay Services. “As such, the app is one of many social media platforms that have risen to stardom with influencers and marketers leading the charge. And, since the platform has grown into a booming business, there are many ways to make money from your TikTok account, just as long as you put out great content, and stick to it.”
So, if you’d like to monetize your TikTok, then you’ve come to the right place! In this essential guide, we’ll show you 10 ways to make money on the popular platform, while gaining followers and publicity from your TikTok brand.
Let’s jump right in!
Every day, new influencers have joined the scene creating videos, giving shoutouts to brands and businesses, and so on. While this strategy may take a while to actually work, it’s totally worth it. And, the good news is, you don’t have to have millions of followers to become an influencer. In fact, having followers in the thousands can make you a legitimate influencer. Even micro-influencers (those with a few thousand followers) are hitting the scene, and making an impact.
With that said, here are a few things to remember when becoming an influencer on TikTok:
Pick A Niche
First and foremost, you’ll need a topic or niche that you want your TikTok to revolve around. As you pick a niche, you’ll need to stick to it, or else people will see through the inconsistency. With that said, don’t force yourself to pick a niche that you’re either not good at, or you don’t have your heart set on.
Here’s the secret: Do what you love. For example, if you like playing video games, then center your TikTok around gaming. When you do what you love, other people will see that and be inspired by you.
When monetizing your TikTok account, you may want to use a Pro account. The Pro account is usually reserved for businesses and creators. In your case, the Creators account would be your best bet, since it’s great for influencers, public figures, and artists.
Congrats! You’ve made the first step in creating a TikTok account as a Creator.
Now, you’ll need to focus a lot on your profile picture and bio, which are the first two things that users will see when they come across your profile and decide whether or not to follow you. In fact, the profile picture and bio are the “first impression.” So, make sure that your profile picture is clear and visually pleasant; and, add some personality to your bio. You can also add a 6-second video as your profile picture, instead of a photo, if you’d like.
Know Your Audience
So, who do you want to visit your TikTok?
Audiences vary across the platform. Plus, you can’t please everyone on Earth.
So, take the time to write down your follower persona(s). In other words, learn what your potential followers are seeing on TikTok. You can research the people you follow in your niche, and what kinds of followers they attract.
Create High-Quality Content
Next, create amazing content. Let’s face it: No one wants to tune in to a boring video or a piece of bland content. Let your content be eye candy for those visiting you for the first time, and those who are returning to your TikTok.
So, keep the following objectives in mind, when creating TikTok content:
• Research what your competitors are doing … and DO IT BETTER!
• Take inspiration from current trends that are taking TikTok by storm.
• Research the right hashtags – ones that go well with your niche. AND,
• Don’t forget to have fun!
Once you have a stable following, you’ll need to engage with your followers. One way to do this is to open yourself to user / customer feedback. Giving your audience the mic makes them feel closer to you and your brand on TikTok. You can also reply to their comments on your content, and ask questions via video captions.
2. Get Sponsored
You heard right!
Sponsorships are no longer reserved for TV and YouTube! You can also have sponsorships on TikTok!
Once you’re uploading content regularly and get plenty of views, you’ll soon be approached by brands. Then, if you like the brand, you can charge them for having you promote their products and or services in a TikTok video.
In short, sponsorships are a win-win for both you and the brand that sponsors you.
This leads to the next strategy…
3. Sponsored Posts
Publishing sponsored posts is another great way to make money on TikTok. Once you get a good following, you can reach out to brands, and ask them if they’re interested in your services. When you make your pitch to brands, be sure to do so via email.
Your email pitch should have the following:
• Who you are
• What you do
• Important metrics (i.e., follower count)
• Why you’re an expert in your niche
• Any success stories
4. Help Out A Business
Sometimes, businesses – including fledgling ones – will need all the help they can get in attracting new customers. So, why not help each other out?
On TikTok, you can use your videos to help a business launch and promote their products and or services. You can reach out to businesses yourself by looking them up online, and giving them a call or email. Just keep in mind that, like any sponsorship, you’ll need to create a good pitch, which can help build your case on helping the business while getting sponsored for it.
Also, you can take advantage of TikTok’s official Creator Marketplace, which is a great place to find opportunities for helping businesses while gaining sponsorships.
5. Sell Merch
Who said that selling merch online has to be done on the likes of eBay?
The good news is, social media platforms have transformed into marketplaces of their own; TikTok is no stranger to being a marketplace.
If you create your own merch for your brand, then now is the time to sell it through TikTok. As you can see, TikTok doesn’t just promote other businesses and companies; it’ll also promote yours, when it comes to your merchandise.
And, the good news is, you don’t have to have millions of followers to start selling merch. Even with 100 followers, you can start selling your merch!
6. Start Consulting
Another thing you can sell on TikTok is your services. When you sell services, you’re being a consultant.
For example, you may be a beautician who does makeup tutorials. You can charge people for beauty lessons, or offer beauty consultations with followers and newcomers.
Don’t think that consulting is the best strategy? Don’t worry! Believe it or not, there are many brands and people that will pay for your services. Just as long as you put out great content, and stick to a regular posting schedule, you’ll soon get people flocking to your TikTok for your consultations.
7. Start An Agency For Influencers
So, you’ve been around the block as an influencer. Now, you feel like helping others make it big on TikTok. That’s totally normal!
If you have that drive to help others influence on TikTok, then consider creating your own influencer agency. With an influencer agency, you can manage influencers (and their campaigns), and make money doing so. This is a good thing, because there might be TikTok users who want to join an agency, but either don’t know how, or they might be afraid to. So, why not be a bridge to getting them from TikTok user to TikTok influencer?
Now, when running an influencer agency, keep the following objectives in mind:
• You’ll need to look for TikTok influencers who are high-performing, and they have a good track record.
• Create a positive and working relationship with your TikTok influencers.
• You’ll need the know-how, when running a successful agency, so that no campaign or promotion falls flat.
• You’ll need to run influencer campaigns for different advertising categories – not just one category.
It’s also important to note that starting an influencer agency will take a lot of time. However, if you have the time and the commitment, you just might be able to get it to work for you. So, don’t get discouraged if things don’t go your way with your agency.
8. Drive Traffic
Like other social media platforms, TikTok’s life blood is the user traffic. The more user traffic, the better, because chances are, you’ll get new followers and or customers that way. Also, more customers, more revenue.
But what if we told you that you can connect other life bloods from, say, YouTube, Instagram, etc. to your TikTok? In other words, if you have a significant following in, say, YouTube, perhaps there was a way to lead them to TikTok? That’s driving traffic!
Then, the life blood of both platforms, or multiple, will come together. Who knows? You might get followers from other platforms coming to your TikTok. Or, you might get people on TikTok coming to your YouTube, Instagram, etc.!
9. Ad Placement
“Brands will use ads on social media to expand their customer base,” says Fred Wallis, a business writer at UKWritings and Revieweal. “With TikTok, brands and influencers can place ads on their content to reach more of their target audiences. The good news is, you have different types of ads you can implement on TikTok.”
You can choose from the following ad formats on TikTok:
• Brand Takeovers – Fullscreen video that appears when users open the app
• Branded Effects – Customizable ads using lenses, AR filters, stickers, etc.
• In-Feed Ads – 9- to 15-second ads that appear on the home page
• TopView Ads – Short fullscreen video that appears when users open the app
10. Build Short Links
Believe it or not, you can shorten your links for TikTok. While TikTok doesn’t have a built-in link shortener, you can still use third-party URL shorteners to create and implement short links for your TikTok postings. With that said, Short.io not only provides an URL shortener extension for Google Chrome, Edge, and Firefox, but also provides a step-by-step guide to link shortening for TikTok:
• First, add the extension.
• Open one of your TikTok videos.
• Click on the extension.
• Log in to Short.io.
• Shorten your page.
• Create a slug, copy the link, and then create a QR code.
• Then share.
Then, you can use Short.io’s tracking tools to ensure that your short links for TikTok are successful and getting enough clicks for your paid campaigns.
11. Post Consistently
(We cannot stress this enough!)
Consistency takes plenty of commitment. If you want to see your view numbers and followers increase, you’ll need to post regularly.
Consider creating a posting schedule for your TikTok. This strategy helps you stay on track and focus on your presence on TikTok. Plus, if you don’t want your content to be buried in other people’s content, post regularly. Even if it’s just 1 video a day, it’ll totally be worth it.
Just keep in mind: When posting regularly, it’s important to post high-quality content. Posting poor-quality content will have users see you and your TikTok as spammy. So, you’ll need to practice your posting habits, and see which posts are doing well, and which ones to eschew, in order to appease your followers. Ultimately, it’s a matter of quality over quantity. The point is, see what’s the right balance for posting and putting out great content.
As you can see, TikTok is a fast-growing social media platform, and has no plans of stopping any time soon. As a result of its successes, it’s now easy for anyone to make money through TikTok. With many opportunities for making money on the platform, especially the 10 discussed in this essential guide, the sky is the limit when it comes to TikTok.
To recap, monetization on TikTok can be done in the following ways:
• Sponsored Posts
• Helping Deserving Businesses Promote Their Products And Services
• Selling Merch
• Being A Consultant
• Starting An Influencer Agency
• Driving Traffic Across Different Social Media Platforms
• Placing Ads, AND
• Posting On A Regular Basis
While the amount of money you make on TikTok varies, just earning revenue from the strategies discussed is just as good. (And, THAT’S the fun part!)
We hope that this guide was essential to starting your journey in monetizing your TikTok, and making a living from it. We wish you the best of luck! Have fun!
Emily Henry is a writer and editor at Write My Paper and Bigassignments. As a marketing professional, she helps companies implement their visions in marketing, entrepreneurship, and economic strategies. She also writes for Simplegrad service blog.
What did you learn?
- how to shorten links on tiktok
- url shortener for tiktok
- how to track links on tiktok
- track tiktok statistics