Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Short.cm and Zapier Google Extension: How to use

Doing tasks manually is annoying. You will agree with that while using Short.cm features frequently. Even if you can use the Short.cm API code to set features for continuous usage, this method is suitable only for those who are good at coding. Zapier Chrome Extension Zapier has a Google Chrome extension based on the Push application. The Push app helps at once to do tasks from the Chrome toolbar. Just connect your favorite app to Zapier's Push using the Chrome extension. Then the automated work

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QR Code Generation

You only have 6 seconds to make your brand attractive to a future customer when using printed media for marketing promotion. In case you lack the place for necessary information, implement a QR code to an offline marketing campaign that talks more about your brand. The importance of the QR Code QR codes now are advertised innovatively. With the help of smartphones, people usually scan the codes from the street banners, leaflets, and cards. After they have scanned a code, they are transferred to

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GDPR: Everything you need to know

GDPR – recently adopted legalization describing personal data security and how it must be regulated. It is related to European companies, but it will affect website owners and developers outside of Europe. It means that if your website gathers personal data from people in Europe (or if your code is used by sites that do), you will be under the GDPR. What is the GDPR? GDPR (The General Data Protection Regulation) is an EU law that went into effect starting on May 25, 2018. The goal of GDPR is to

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Link Cloaking

Short.cm provides “Link cloaking” feature to keep the original URL in privacy and safety. How does it work? Short.cm converts a short link to a long one, which helps a person read links and remember them more easily. After clicking on the short link, the system redirects users to the original URL, which they can see in the browser’s address bar. When you activate a link cloaking feature, the original URL is replaced in the address bar with the shortened one. For example, instead of this link,

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Short links tracking with Heap Analytics

The Heap tool is a mobile and web analytics with a smart approach to tracking. How does Heap work? Heap is based on a JavaScript library that you need to install on all website pages you want to track. The Heap app collects all actions taken on your site with some basic contextual information like page information, CSS selectors, and text on links or buttons. If you want to track additional information about the events, you are required to add custom code to your website using the Heap JavaScr

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Links with the same slugs: Why not?

The link slug is a unique part of the URL, which describes the page’s content. For example, in this article that part of the link is simply “same-slug”. Slugs help to increase the CTR, even though they are short. You just need to follow some essential rules. Detailed about clickable slugs: http://shortcm.xyz/slug-importance What happens if to create the identical slugs for two links? 1) Shortening services Shortening services forbid to create the same slugs for one domain. This is a necessary

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Introducing Short.cm for Google Analytics

Google Analytics is a free tool for tracking detailed website statistics. Moreover, GA offers analytics for mobile apps. It helps to determine the advantages and disadvantages of marketing projects. How does Google Analytics work? The operating principle lies in providing all website pages with JavaScript code. Google Analytics displays the code in the Admin panel. So copy it and paste into the website footer. After that, page views, traffic sources, and visitor data are collected automatically

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Short.cm and Slack integration

Slack is a platform which brings people together. With Slack app unite the team for setting common goals and sharing company news. Thanks to an API, Slack platform works with many services. Thus, connect Slack conversations with 1500 apps to streamline your work. Short.cm and Slack integration Short.cm is one of the apps Slack works with. Short.cm allows to create short links using your own domain. For example, "www.longlong.com/morecharacters" becomes "www.yourdomain.com/euh4". There are two

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Retargeting campaigns with Short.cm, AdRoll, and Segment

AdRoll is a retargeting platform. Retargeting is a process of showing ads to the visitors who have left your site. The advertisements display the products which visitors haven’t purchased. Retargeting platforms turn “window-shoppers” into buyers. How does AdRoll work? AdRoll provides with a JavaScript code, which you should add to your website footer. The retargeting code anonymously implements cookies in visitors’ browsers. Thus, cookies let monitor people who visit your site. After leaving th

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Tracking offline marketing campaigns

The online marketing has come out on top for the last years. Usually it is easier to track and to implement the information in the Internet than in the billboard. However, there are plenty of offline marketing ways which help to build a recognizable brand. Note: the successful brands combine the advantages of online and offline marketing. Such companies occupy users from both external and internal sides of the world. The main traditional marketing problem is that it can be difficult to check t

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Is Bitly enterprise too expensive? Learn how to migrate from Bitly to Short.cm.

Migration process from Bitly to Short.cm became simpler. Bitly forbids free users to export links to the PC for importing them to another shortening service. Nevertheless, what should you do to keep all short branded bitlinks in safe and migrate from Bitly to Short.cm? For customers convenience, Short.cm provides with one more way to import shortened bitlinks straight to the Short.cm dashboard. Read below a brief instruction on how to transfer shortened links from Bitly to Short.cm account.

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The importance of a slug for short links

What’s the difference between this link “brand.com/Yhfg46H” and this “brand.com/discount”. If your answer is that the second variant is more attractive to customers, you are right! The second link is customized, what means that the slug isn’t random. The slug is a part of a URL, which comes after the domain and a slash. Creating a slug needs following rules, because slug affects link promotion. With the links shortness, customers notice each component (domain and slug) at once. As a result, if

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