Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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retargeting

Retargeting campaigns with Short.cm, AdRoll, and Segment

AdRoll is a retargeting platform. Retargeting is a process of showing ads to the visitors who have left your site. The advertisements display the products which visitors haven’t purchased. Retargeting platforms turn “window-shoppers” into buyers. How does AdRoll work? AdRoll provides with a JavaScript code, which you should add to your website footer. The retargeting code anonymously implements cookies in visitors’ browsers. Thus, cookies let monitor people who visit your site. After leaving th

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offline marketing

Tracking offline marketing campaigns

The online marketing has come out on top for the last years. Usually it is easier to track and to implement the information in the Internet than in the billboard. However, there are plenty of offline marketing ways which help to build a recognizable brand. Note: the successful brands combine the advantages of online and offline marketing. Such companies occupy users from both external and internal sides of the world. The main traditional marketing problem is that it can be difficult to check t

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Bitly

Is Bitly enterprise too expensive? Learn how to migrate from Bitly to Short.cm.

Migration process from Bitly to Short.cm became simpler. Bitly forbids free users to export links to the PC for importing them to another shortening service. Nevertheless, what should you do to keep all short branded bitlinks in safe and migrate from Bitly to Short.cm? For customers convenience, Short.cm provides with one more way to import shortened bitlinks straight to the Short.cm dashboard. Read below a brief instruction on how to transfer shortened links from Bitly to Short.cm account.

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url slug

The importance of a slug for short links

What’s the difference between this link “brand.com/Yhfg46H” and this “brand.com/discount”. If your answer is that the second variant is more attractive to customers, you are right! The second link is customized, what means that the slug isn’t random. The slug is a part of a URL, which comes after the domain and a slash. Creating a slug needs following rules, because slug affects link promotion. With the links shortness, customers notice each component (domain and slug) at once. As a result, if

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shortcm api

Create short links in your app with Short.cm API

Despite easy-to-use Short.cm interface, you have a chance to implement shortening functions to your app through the application programming interface (API). The technical details of using Short.cm API you will find in API docs. Short.cm API is based on using API key. With API key, you are allowed to use API and, as a result, Short.cm features. Moreover, API keys let check for what purpose API is used. This helps to avoid facing frauds. For passing authentication process, you need to send an A

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shortcm features

Team domain on Short.cm

Short.cm [http://short.cm/] provides customers with a wide range of features starting with the branded links. Today we want to pay your attention to the “Team domain” feature. If you know about this tool – skim the article for not missing any detail. If you have never used a team domain – read the text to expand the abilities. What is a team domain? The “Team domain” feature is about creating a domain name for the group of people not for a single person. Note: Each member of the team domain

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email marketing

E-mail marketing: What do you need to know?

One of the main strategies for business success is e-mail marketing. However, nobody wants to receive many boring and annoying mails. For avoiding dissatisfied customers and reaching high open rate follow some essential tips! 1. Personalize. There are many ways you can personalize your e-mail. The best one is to add customer’s name. In case of a formal letter, the surname is also the central part of personalizing. Personalized messages make customers feel their significance and respect. 2. The

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shortcm integrations

Short.cm extension for Google Chrome: New and updated

Short.cm extension for Google Chrome lets you shorten links being at the necessary web-page. There are some ways you can use the Short.cm extension for Chrome. * Shorten links. * Change a domain. * Edit a slug. * Make screenshots. Learn the instructions below on how to use the Short.cm extension for Google Chrome. How to install the Short.cm extension 1. Open Google Chrome and go to your Short.cm account. [http://short.cm/] 2. Open User Menu.

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#elizaveta_melikhova

Change Google URL Shortener to Short.cm

On April 2018, Google URL Shortener closed down the service for new users. Only the existing customers can use Goo.gl up to March 2019. Short.cm shortening service provides with Goo.gl features and even more. Here are some detailed tips for your assurance of joining Short.cm. 1. Branded links. Replace a standard Short.cm domain to your branded one – «yourbrand.com». This feature allows increasing the link trust and brand recognition. With branded links, the CRT skyrockets for 35%. Read here [h

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utm-parameters

UTM tags: Why do you need them?

UTM tags play an essential role in marketing promotion. Short.cm shortening service provides all price plans with UTM tags feature. UTM parameters tool is in a Short.cm dashboard in the «Campaign tracking» section. Using UTM tags with short branded links results in better online marketing campaigns tracking. After adding UTM tags, the traffic data is displayed in Google Analytics. What are UTM tags? UTM tags form an easy-to-use code, which you attach to the link. The code allows Google Analytic

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shortcm features

Links import

The previous article was about links export [https://blog.short.cm/export/], thus you know that Short.cm allows downloading existed short branded links from the Short.cm dashboard to the PC. Short.cm links import feature Short.cm provides customers with links import too. If you have links which are already branded by another shortening platform, you may easily transfer them to Short.cm. This feature lets keep links without losing the original URL and associated data. Why do you need this? Imag

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shortcm features

Links export

Short.cm provides customers with one more useful feature. It is about exporting all your short branded links to the PC as an Excel document. You may see in the example above that what you write after the slug is in the first position, then a long URL is situated, and the last is the name of the site. Why do you need this? Imagine that you want to add a new domain name but simultaneously to keep all links from the previous domain. For this, export all links to the computer. After that import Ex

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