The Short.io Journal

Short.io Blog

Insights on link management, marketing analytics, and growth.

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Why do you need a short branded link?

You have your brand, you have the site for this brand, including marketing promotion but click-through rate (CTR) continues to be unimpressive. Imagine how much work you’ve done, so you shouldn’t let a small error to spoil everything. Pay rapt attention to your URL-address. The URL like https://brand.com is more attractive than https://dom.club/hfksvhfsjhvbfhbvsbv12bhf4. The first version will gather 90% of click-through rating while the second one – 10%. Why? It is essential for internet use

Andrii