The link slug is a unique part of the URL, which describes the page’s content. For example, in this article that part of the link is simply “same-slug”. Slugs help to increase the CTR, even though they are short. You just need to follow some essential rules. Detailed about

What’s the difference between this link “brand.com/Yhfg46H” and this “brand.com/discount”. If your answer is that the second variant is more attractive to customers, you are right! The second link is customized, what means that the slug isn’t random. The slug is a part of