Some clients reported to Short.io that they see a lot of traffic coming from Ashburn, Virginia. Of course, we could say that there are users from Ashburn clicking short links, but in most cases, there are no visitors who theoretically can click short links so frequently.

So, what's going on in Ashburn, and why are you getting many clicks from there?

The reason your click traffic is coming from Ashburn is that Ashburn is located near the essential hub for Internet traffic and network infrastructure. Giant companies like Amazon.com pass their information through the Dulles Technology Corridor, which is how the cluster of data centers, businesses, and government organizations is formally known.

According to statistics, 70% of the worldwide Internet traffic flows through Ashburn's data centers.

The infographic reflects the statistical data. Here are some extracts:

  • 2.2 trillion Google searches pass through Ashburn, Virginia every day.
  • Ashburn is the communications gateway to Europe.
  • Worldwide, 1.8 zettabytes of data were created in 2011—equal to every U.S. citizen tweeting thrice per minute for 26,976 years.

What You Can Do about This

  • When using Google Analytics, remember to filter the traffic from Ashburn out, as GA shows it with all clicks. Also, make sure you specify settings for displaying only human clicks.
ga-bots ga-filter
  • When using Short.io, we suggest configure the integration with Google Analytics to make sure that clicks from Ashburn aren't counted.

Google Analytics and Short.io Integration (Direct)

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Conclusion

Taking into consideration the geolocation of clicks, let's concentrate our marketing forces directly on the most spread geolocation. This will allow us to optimize our advertising campaign by time zone and language and to get a full image of the target audience.

How to Filter Click Stream Data on Short.io

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What did you learn?

  • Ashburn traffic
  • Internet home
  • Why do I see so many traffic from Achburn

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