Broad Comparison of 6 URL Shorteners

There is nothing worse than a long link that someone, in considering it spam, won't click. Long URLs may spoil a promotion campaign due to their length. Today, on the Short.io blog, we take a closer look at five shortening services that will turn your links into attractive, readable, and tiny URLs.

The use of a shortening service comes with several advantages:

1. When long links are shared on social networks, viewers may consider them spam and simply refrain from clicking them. If the links contain additional tracking parameters, they look much longer and more confusing. A link shortener will turn your long links into tiny, engaging URLs.
2. Most link shorteners allow users to track the success of each link. They help users understand which content engages viewers best on each specific platform.
3. If some social channels limit the number of characters, shortened links will keep a post within the limit.

Comparison of the Link Shortening Services

Clkim

Clkim is the perfect link shortener for individuals. It provides statistics, including those on click-through rate, geolocation, devices, browsers, social channels, and operating systems.

All pricing plans provide a 14-day free trial and include the use of branded domains and 1 user seat.

Pricing (as of July 15th, 2020):

Bitly

Bitly is a platform for shortening links that is appropriate for large enterprises. It provides statistics that display the short link's success: click-through rate, social channels, and geographic location.

A free Bitly account offers up to 50 branded links and 1,000 non-branded links per month. Meanwhile, the corporate platform plan allows customers to tag an unlimited number of links and provides all the data and metrics mentioned above. As the most expensive plan, the corporate plan is best for large enterprises that want to tag and track every link in their marketing campaigns.

Bitly provides users with a 30-day free trial. In the basic plan, users can create 1,500 branded links per month, and the company plan allows for 5,000. If you want to enable the Enterprise plan, contact Bitly support.

Pricing (as of July 15th, 2020):

Bl.Ink

Bl.Ink is a link-shortening service that you can use to create branded links that contain relevant words, not just random characters. The service also provides an analytical report that shows clicks by date and time, language, device, and location. Bl.Ink integrates with web analytics tools like Google Analytics, Adobe, and others.

Bl.Ink offers customers a free trial (21 days). Bl.Ink offers four subscription plans: a free plan, a plan for individuals and small groups of up to 15 users, a plan for groups and enterprises of up to 50 users, and a plan for large organizations with more than 50 users.

For example, free users can create up to 1,000 links on one domain and track up to 1,000 clicks. After that, you will be charged depending on how many links you create and track.

Pricing (as of July 15th, 2020):

Short.io

Short.io is a custom corporate link shortener that is appropriate for both small and large businesses. Short.io displays the detailed statistics of the short links and a whole domain. You can view elements like total clicks, unique clicks, date range, click statistics, devices used, top referrers, social referrers, top browsers, and top countries.

Short.io has the cheapest price plans on the market and the broadest set of features. It has a seven-day free trial for each paid plan and offers free, personal, team, and enterprise plans. Free Short.io users can create 1,000 branded links, add up to three domains, and track up to 50,000 link clicks.

Pricing (as of July 15th, 2020):

Rebrandly

Rebrandly provides four subscription plans: a free plan, a plan for starters, Pro plan, Premium plan, and Enterprise plan.

Free users can create up to 500 links on one domain and track up to 5,000 clicks. After that, you will be charged depending on how many links you create and track.

Pricing (as of July 15th, 2020):

Buff.ly

Buff.ly is a URL shortener that is built into Buffer – a social media management tool. With Buff.ly, you can shorten your links, customize them, send them to all of your social network channels, and track the statistics right on the Buffer platform. Buff.ly is a perfect URL shortener for those who use Buffer as a scheduling platform.

Pricing (as of July 15th, 2020):

Feature Comparison (as of July 15th, 2020)

	Clkim	Bitly	Bl.Ink	Short.io	Rebrandly	Buff.ly
Branded domain	$10
Customized link	$10
Editing a destination URL	$70	$35
UTM Builder	$70	Custom $499+	$99
Team		Custom $499+	$12	$50	$499
Mobile targeting
Geo-targeting				$20
Link Expiration				$20	Enterprise $499+
Integrations
SSO		Custom $499+		$150	Enterprise $499+
Link Export	$100	Custom $499+			Enterprise $499+

Please check the websites for the up to date pricing info.

The article is about:

• The 5 Best URL Shorteners.
• Pricing of the link shortner.
• Short.io pricing.
• bitly pricing
• rebrandly pricing

Read also:

• SMS Marketing vs Email Marketing
• How to Shorten Links in Bulk
• How to Export Links from Bitly