Apps, websites, and social media platforms provide a rich and unique way you can let customers experience your brand. However, it's inconvenient to type a URL, no matter how short. So, adding a link to your outdoor ads is often ineffective.
But with a QR code, a passerby can quickly scan your ad and lead them to your page, meaning you'll get better conversions. However, did you know that a QR code can do much more than just lead to a webpage?
Here's why you should use QR codes to gather visitor data and make your marketing campaigns more effective.
Enhancing Marketing Campaigns through Data Analysis
When you receive click data from QR codes, you become armed with information to enhance your marketing campaigns. Your marketing campaigns can improve in two ways.
Analyze Click/Tap Data to Determine Campaign Effectiveness
Analyzing click data is like peering into a treasure trove of information that helps marketers understand how well their marketing campaigns are doing. Marketers pay attention to key metrics: click-through rate (ctr), conversion rate, and customer engagement.
Click-through rate measures how many people clicked on an ad or a link compared to how many people saw it. For example, if an ad gets 100 views and ten people scan your QR code, the click-through rate would be 10%. This metric can show if ads grab people's attention and are compelling enough to click on.
The conversion rate tells how many people took the desired action of scanning your QR code. It could be purchasing, filling out a form, or signing up for a newsletter.
So, if 100 people visited a website and 5 made a purchase, the conversion rate would be 5%. You can closely monitor this metric to see if their campaigns effectively turn visitors into customers.
Customer engagement is another metric that measures how much people interact with a brand or campaign. It can include social media likes, shares, comments, or the time spent on a website.
Marketers want people to engage with their content because it shows that they are interested in and connected to the brand. By tracking engagement, marketers can see what content resonates most with their audience and adjust their strategies accordingly.
If these three are relatively high and growing, it would indicate marketing campaign success. If they remain low and stagnant, you can revisit your strategies for areas of improvement.
Optimizing Marketing Approaches and Strategies
Speaking of improvement, marketers can make their marketing campaigns even better when they analyze click data. Looking at the data tells you which channels, messages, and visuals work best for their target audience. This way, they can make their campaigns more effective and use their resources wisely.
Imagine a famous gaming company creating a new game. They've promoted it on platforms like YouTube, Instagram, and Twitch. With the QR code scan data, they discover that their target audience engages the most with their video billboard along a major intersection that features gameplay video.
Because of this, marketers focus more on creating exciting and informative videos on YouTube that show off the gameplay and features of the video game. They also collaborate with popular with many subscribers. Doing this ensures that their message reaches the right people—gamers who love watching YouTube videos about gaming.
Driving Business Growth
What can the correct information and strategy do for you? Well, just about anything. And when you're a brand owner or a marketer, you generally have the same goal—brand growth. Fortunately, QR code click data provides you with relevant information and helps boost your strategies.
Conducting A/B Testing for Optimal Approaches
The cool thing about QR codes is that they can be paired with other marketing tools. One such tool is A/B Testing.
A/B testing is a valuable method marketers employ to evaluate and compare different variations of marketing elements. It involves creating two different versions of a specific component, such as a landing page, call-to-action phrase, theme, or design element, and then randomly presenting these variations to different target audience segments.
For example, imagine an e-commerce website that wants to optimize its product page layout. They create two versions: A and B. In version A, the product image is placed on the left side, followed by the product description and the "Add to Cart" button.
In version B, they switch the placement, with the product image on the right side. They then randomly divide their website visitors into two groups, showing version A to one group and version B to the other.
After running the A/B test for a specified period, the website collects QR code click data (click-through rates, conversion rates, Customer engagement, etc.) for both versions. Based on the data, they discovered that version B generates a higher conversion rate than version A.
Consequently, the website decides to implement version B as the default layout, confident that it will lead to better results.
By doing so, marketers can determine which version performs better based on factual data. Now, you can combine A/B Testing with QR Code click data to understand which combination of elements appeals to your audience.
Awarding Customers to Foster Loyalty
QR code scans can play a significant role in building customer loyalty and enhancing the overall customer experience. Promoting QR code scans provides customers convenient access to loyalty programs, feedback forms, and exclusive offers, creating a seamless and rewarding engagement.
For instance, a retail store can display QR codes at checkout counters, encouraging customers to scan them to join their loyalty program. A simple scan lets Customers quickly sign up and earn rewards or points for their purchases.
Similarly, QR codes can also gather customer feedback and opinions. This motivates customers to return to the store and gives them a sense of being valued and appreciated for their loyalty.
How to Get QR Code Click Data with Short.io
Short.io is a link-shortening service that can create QR codes from your links. While other link shorteners can do it, Short.io is budget-friendly, trusted, and easy to use. Here's how you can set it up.
- Log into your Short.io account.
- Shorten a link and press the QR Code icon.
- Choose which image file format and design your QR Code. (You can play with the colors and add your logo in the middle of the QR code.)
- Click the DOWNLOAD PNG(or whichever file format you choose) button to save the QR code image.
- Click the Statistics option to check your QR Code link's data.
With these steps, you can gather information that can be the key to your brand's growth and success.
You can also check the detail of each click using Short.io's Click Stream tab. When you click on this tab, you'll see the detail of each click, giving you data to help you analyze the source of your traffic and more.
You can even select which data to show, including the referrer, OS, UTM source, browser, and more.
Short.io for Your Brand
Short.io is a link-shortening service that equips your links with several impressive features. Get the most out of your advertisements and get your hands on crucial information with short links. Visit Short.io today and figure out how you can make your shop better.
Join the conversation