If you've been using Google advertising for some time, then you've probably heard about the destination mismatch fiasco that happened when

In the last decade, social media seems to have exploded in popularity, and its relevance to our daily lives is only increasing. Social media influencers,

When marketing strategies are constantly evolving and companies find new ways to grab people's attention, it is crucial to select proven and effective

Ads and marketing strategies make their way into our daily lives. From the YouTube ads you skip to the commercials on television, it is almost

Companies these days will try any scheme to gather information. From something as simple as survey pamphlets to sneakier ways like raffle promos that require