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advice

7 Reasons Not to Shorten Links

Don't even think of shortening links. No kidding! If you don't believe us, here are seven reasons that prove URL shortening is intended for the strongest: via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] 1. Your social networks will look engaging. Now, profile descriptions and posts contain branded and customized links. Friends and competitors will be asking many questions similar to "How to create tiny links." You'll get tired of answering. 2. Working late hours. Sho

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advice

5 Things to Do with Short Links on Instagram

Short links are a powerful marketing tool to drive more clicks. Vanity URLs attract more users as they are attractive, small, and reliable. Since Instagram allows only one active link in the account, applying short links becomes even more helpful. By the way, Instagram should allow adding an active link to promoted posts, but for an additional cost. Today, on the Short.io blog, we will walk you through the five methods to apply short links on Instagram. 1. Add a Short Link to your Bio Adding a

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advice

Short.io Insights to Increase Halloween Sales

It's Halloween soon!👻 Halloween lasts for one day, but marketing campaigns start one or even two weeks before. The holidays are a golden time for e-shops, shops, and sellers. In the run-up to Halloween, most companies actively promote discount products or simply popular Halloween goods like costumes, presents, and decorations. Many ads with Halloween headlines are spread on the Internet to engage people. Social networks, websites, emails, and SMS are typically used to promote Halloween goods.

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advice

How to Find and Fix 404 Short Links

Broken links are the most unexpected and unwanted pages that harm your website's SEO and user experience. For visitors, it doesn't matter what issue the website owner has. After facing a 404 page, most users will leave the site and won't go back anymore. Some users will think that the site does not exist at all. Others will think that it would be better not to visit a website that serves such errors. Short.io provides some ways to detect and prevent 404 errors. First of all, let's discuss how

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advice

How to Return Visitors who Haven't Made a Purchase

Nearly 90% of customers don't make purсhases after visiting a website. How then is it possible for a business to not lose this warm traffic and convert visitors into buyers? That is the question most marketers ask. The advice is as follows: stick in the minds of visitors and don't let them forget about your service. Hence, the reminders in the form of advertisements, which are displayed while users surf the Internet, eventually make visitors to return to a website to make the purchase. That's

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advice

5 Ideas for Geo-targeting

Geo-targeting redirects to an appropriate web-page based on an IP address of a visitor. Having identified a user's location, relevant content is served. Conduct tests on how different locations may produce some interesting insights. Below introduced five ideas on how to apply geo-targeting. Short.io Features Discover [https://help.short.io/en/collections/2363474-features] Language Experiment with languages and show the visitors an appropriate language according to their location. Track the co

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advice

Link Cloaking for Canva

The information provided below might be outdated - on 12 July 2023, Canva no longer allows cloaking. Short.io provides link cloaking for replacing a long URL with the short one in the browser address bar. For example, a link like "https://www.canva.com/design/DAELsXZoEVM/ZUoJc0tuopPWoOTj_BBP2A/view" is replaced with "https://yourdomain.com/presentation." The feature's purpose is to hide essential parts of original URLs, such as UTM parameters and affiliate codes. The most frequently cloaked

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advice

Ways to Advertise Your Podcast

People love podcasts. They are a simple form of content to digest. Listeners can listen while running, cooking, or driving to work or at any other time they want. More brands are considering podcasts as a new marketing channel to take advantage of this fast-growing trend. Today, on the Short.io blog, we introduce tips that will help you promote your podcast by using short branded links. How to Choose a Domain for a Custom Link Shortener Read [https://blog.short.io/best-domain/] Make the link

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advice

How To Drive Visitors Back To Your Website

Retargeting is a technology that shows ads to those users who have already made some actions on the website but haven't completed a purchase (added a product to the cart, viewed the products). With the help of retargeting advertising, you can catch potential buyers and demonstrate those products that previously interested them. If buyers see the ad many times, they will likely make an order. Retargeting inspires users who already know your company and return to the site again and again. It can

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advice

Short.io for Game Developers

Mobile game development is a fast-growing industry. The number of smartphones is increasing, and more and more innovative mobile apps are being developed to engage the audience. The question is how to improve the user experience after the game has been created. URL shorteners come to mind when it's about product promotion and customer engagement. So, what about using Short.io for the mobile game industry? The shortener service will inevitably transform the way the developing game sector operat

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advice

4 Platforms to Launch an eShop

If your business allows building a shop on the Internet, that's luck. Running an online shop, you can do the same as what is done in a physical one: create a design, pay for a platform, and create a range of products. An advantage of an online shop is that you can sell products being at home. The coronavirus pandemic has shown us the importance of online business. eCommerce platforms provide a pre-built interface that can be designed according to your tastes and needs. The platforms let you up

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advice

6 Ways to Use UTM-Tags to Track Traffic

For any online business, whether it's a small company or an enterprise, it is essential to track the traffic. 100% of traffic doesn't always work in full scale. Even when the overall conversion shows positive results, after discovering more detailed, one advertising campaign produces a high conversion, and another one pulls the rate down. How can you learn which ad brings customers to the site, and which one slows the growth? UTM tags are a useful tool for evaluating the effectiveness of adver

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