Picture this: you’re scrolling through social media, spot a link to an Amazon product, and decide to click it. Instead of taking you to the Amazon app, where your account is ready to go, the link opens in a browser.  

You’re met with a login screen or worse, redirected to the homepage. Frustration ensues, and chances are, you give up before making the purchase. 

Deep links solve this problem. These nifty tools aren’t just small tweaks to your user experience; they make your online shopping smoother and more efficient.  

For Amazon sellers, affiliates, and even everyday users, deep links bring several benefits beyond convenience. They directly impact conversions, rankings, and overall customer satisfaction. 

Simply put, a deep link is a hyperlink on steroids. Unlike regular links that might dump you at a website’s homepage, deep links act like GPS coordinates, taking you to a specific location, such as a product page or shopping cart, without any detours. 

For Amazon, this could mean directing users straight to a product in the app rather than forcing them through extra steps in a browser. By eliminating barriers such as additional logins and unnecessary clicks, deep links create a frictionless experience. 

Deep links open specific product pages directly in the Amazon app. They ensure a seamless experience for users across desktop, iOS, and Android devices. Follow these steps to create one that works universally: 

  1. Go to the Amazon product page and locate the URL in your browser. Find the ASIN (Amazon's unique product ID) in the URL after /dp/. For example, in https://www.amazon.com/dp/B01N05APQY, the ASIN is B01N05APQY. 
  1. Use this URL scheme: com.amazon.mobile.shopping.web://amazon.com/dp/B01N05APQY/ replacing the ASIN with your own. 
  2. After placing your own ASIN in the link, copy and paste it in the Short.io field. 
  1. Edit the slug to personalize your link. 
  2. Click the iOS or Android Targeting icon. 
  1. Paste the link in the required field. 
  1. Click save and copy the link. 

With Short.io, turning a regular link into a deep link is simple and incredibly effective for driving engagement. Whether you're guiding users to a specific app page or enhancing their experience with seamless redirects, deep links make it happen effortlessly. 

The value of deep links goes beyond their technical functionality. They actively improve user experience and drive better outcomes for sellers. Here’s how: 

Enhanced Mobile Experience

Let’s face it: we live in a mobile-first world. Over 60% of e-commerce traffic comes from mobile devices, and Amazon shoppers mainly use the app for their browsing. Despite this trend, many links still fail to leverage the app’s capabilities, forcing users into clunky browser experiences instead. 

Deep links cut through the mess by seamlessly opening the Amazon app when clicked. Users skip the headache of repeated logins or slow-loading web pages. Instead, they go straight to the product they’re interested in. This smooth transition doesn’t just make browsing easier—it makes purchasing faster. 

In an era where attention spans are shorter than ever, giving users a seamless mobile experience can be the difference between a completed sale and an abandoned cart. 

Boosted Search Ranking Within the Amazon App 

Do you know that Amazon’s algorithm rewards products that perform well? It prioritizes items with higher click-through rates and conversions, pushing them up the ranks in search results. For sellers, this visibility is gold—it means more eyes on your product and more opportunities to convert. 

Deep links help by driving users directly to your product’s page within the app. By cutting out unnecessary steps, they make it easier for users to interact with your listing. This can translate into more clicks, more purchases, and ultimately, a better ranking. 

And here’s the kicker: higher rankings aren’t just good for vanity—they create a snowball effect. As your product becomes more visible, it attracts even more customers, further cementing its position in top item searches. 

Fewer Carts Abandoned

Cart abandonment is one of the biggest hurdles in e-commerce. A 2024 study revealed that up to 70% of online shopping carts are abandoned, often due to friction in the checkout process. Mobile users, in particular, are quick to leave if they encounter delays or additional steps like logging in. 

Deep links tackle this issue head-on by removing barriers. When a user clicks a deep link, they’re taken directly to the Amazon app, where their account is already logged in. This streamlined process makes it easier for users to complete their purchases without second-guessing. 

For sellers, fewer abandoned carts mean fewer missed opportunities and higher revenue in the long run. 

Higher Retention for Affiliates and Sellers

Deep links aren’t just a win for users—they’re a powerful tool for affiliates and Amazon sellers aiming to build loyalty and maximize their impact. 

For affiliates, deep links ensure that potential buyers land on the exact product they’re promoting, boosting conversions and increasing earnings. For sellers, they provide a reliable way to guide customers back to their product pages, whether it’s for reordering a favorite item or exploring new ones. 

This retention effect goes beyond one-time purchases. By making the buying process easier and more seamless, deep links encourage repeat visits. Over time, this builds a loyal customer base that keeps coming back for more. 

Deep links are more than just a technical upgrade; they’re a strategic advantage for your business. For Amazon products, they create a hassle-free connection between customers and the items they’re looking for. By eliminating unnecessary steps, deep links make online shopping faster, easier, and more effective. 

With Short.io, you get more than just deep links. You can customize short URLs to match your brand, track detailed analytics to see what’s working, and even create links that expire for limited-time deals. These features, combined with deep linking, simplify the customer journey while helping sellers and affiliates boost conversions. 

In today’s hyper-competitive e-commerce landscape, where every click counts, tools like Short.io make marketing Amazon products smarter and more effective. If you’re serious about standing out, it’s time to leverage these all-in-one solutions.