The goal of all businesses is to engage as many customers as possible. To do this, you need to push future clients in the right direction along the buyer's journey. The practical way to reach this is by using call-to-action (CTA) buttons.
Call-to-action is a short phrase that motivates and encourages website visitors to take a specific action, which is usually highlighted in the form of buttons. For example: buy, download, subscribe to a newsletter, etc.
The CTA elements have to be noticeable on the page so that the person immediately pays attention to them.
To make your CTAs effective, follow these proven tips:
1. The CTAs must focus users on the action. It's better to use the imperative mood.
2. The text must be convincing.
3. A CTA button must be visually appealing.
4. Highlight CTAs so that visitors notice it.
"Try it free" is the simplest button on a landing page for most services. Thanks to the successful color scheme and the button's location, it's easy to notice it even while skimming the site. Variants of similar CTA buttons are "Sign up," "Sign up for free," "Get it for free."
"Do you want more traffic?" Of course, I want more traffic, and you want it too. The best example of how to attract people is to offer them what they need. Neil suggests analyzing the users' websites for free. Most of the visitors enter a website URL to get some tips on how to grow their business. Neil aims to show visitors his skills for further cooperation.
The CTA phrase from the right convince to click the button.
"Download for..." The calls to action are created to drive downloads or subscriptions for the applications.
"How to be really good at…" Everybody wants to be good at his or her business line or to be the best among the coworkers. It is a challenge for somebody to learn something new about marketing. Therefore, he or she will start a course. The button position is successful, as it appears in the middle of the page, not producing a feeling of importunity.
Who is your audience? With two types of CTA buttons, Shopify learns who its audience is.
National Geographic promotes the printed magazine online to attract more buyers. You can choose to order a magazine by yourself or to make a gift for someone. The two different designs of the buttons say that the "Order for myself" button is more important. To get clicks on your priority call-to-action button rather than your "second" button, you need to make the CTA button more compelling.
Harvard University is considered one of the best colleges in the US. To drive more students, they start promoting online courses on the website. It's a good idea to share the information with those who live, for example, in another country and can't study at Harvard.
How to get the most out of the CTA?
Short links. Implement a short link into the СTA button to analyze the success. You'll get the robust studies of who, when, and from where clicked your button.
Google Analytics. It's a perfect tool for analyzing the leading indicators of the site. Implement the GA tracking ID into short domain settings. You'll get the statistical data based on your short branded domain.
What did you learn?
- How to use CTA buttons effectively.
- Why do you need short links for CTA buttons?
- Tha advantages of short links while using call-to-action.