Criteria To Find The Best URL Shortener |


Criteria To Find The Best URL Shortener |

A URL shortener is a primary tool for sharing links on social channels. Link shorteners have to meet all your requirements: convenient, quick, and useful.

Here are seven criteria for the best URL shortener.

1. Branded links.

While looking for a link shortener, pay attention to the ability of the service to brand your links. In, you can replace a generic domain “” to the branded one «» Branding URLs allows increasing the brand trust and recognition. The CTR is 35% higher with branded links.

2. Customized links.

Customized URLs help the audience guess the content of the link. As a result, users click on links without suspecting URLs to be spam.

When you shorten a link with service, the URL slug is random. For customizing a link, click on the «Edit» button. A custom short URL looks like,,

3. Detailed statistics.

Clear URL shortener statistics help you understand which articles interest users most, the device of the click, and the best time and place for publishing a link.

The success of statistics lies in its interface. The statistics consist of graphs and tables, which display:

  • total clicks (if it is a domain statistics);
  • bots and real clicks;
  • top countries;
  • top cities;
  • top browsers;
  • top referrers;
  • devices used;
  • the time of a click;
  • the date of a click.

4. Integrations.

The ability of the shortener to integrate with other apps makes your work automatic, which saves time. You don’t need to spend extra time enhancing your brand; just get acquainted with integrations. integrates with software platforms, from WordPress to Zapier so that you can shorten links and track clicks. If you don’t find what you need, you can build integration with our available API.

5. Quick support.

The time it takes for your support tickets to be answered is essential to the work process. Your work depends on the speed of service support. has quick support, so you will receive help as soon as possible, enabling you to work at full capacity.

6. Safe and security.

Giving security is one of the essential conditions of a URL shortener. You share your info with the service, create links, view the statistics, add team members, etc., so the information must be secure. meets all the security requirements of GDPR. Therefore, be confident: never shares personal customer data with third-party services.

7. HTTPS links.

Insecure short links allow hackers to track the statistics of the link. Any computer fraud system can monitor who has visited the website, when, and from where. The https links, on the contrary, increase the website’s trust and reliability.

As worries about the security of your site, we provide SSL certificates for the short links.’s strength, in comparison with other shortening services, is in its free SSL installation. You will save up to $300 per year.


The seven characteristics you are acquainted with are the main criteria for the link shortener. Besides, each URL shortener has additional features such as mobile targeting, link expiration, link cloaking... The required set of features depends on your reasons for using a link shortener.

Want to try shortening links on

Get started for free