It's Halloween soon!👻 Halloween lasts for one day, but marketing campaigns start one or even two weeks before. The holidays are a golden time for e-shops, shops, and sellers.
In the run-up to Halloween, most companies actively promote discount products or simply popular Halloween goods like costumes, presents, and decorations. Many ads with Halloween headlines are spread on the Internet to engage people. Social networks, websites, emails, and SMS are typically used to promote Halloween goods.
A common mistake is using long links in promotional ads, posts, or emails. Short links, especially branded ones, increase brand trust, and engage more users. Short URLs attract users thanks to being clear and inconspicuous and containing a branded domain and a configured slug.
Today on the Short.io blog, we'll walk you through the five Short.io use cases that will help to improve a Halloween advertising campaign and inspire more customers to make purchases.
1. Branded Domain
When sharing a short URL containing a generic domain, the domain might be blocked by social networks or email providers. Some URL shorteners provide customers with the generic domain to test a service. However, the generic domain is also used by spammers, so they often compromise its reputation.
Short.io helps to avoid being blocked when sharing short links. You can add up to three personal branded domains to the free plan. Branded domains are credible; when users see the brand name, it promotes a link. A personal domain belongs only to your company and cannot be compromised by spammers. So, your custom short domain is thoroughly approved by all social networks and email providers.
2. Customized Slug
Slug is a word that describes the content of a short link. The links with a random slug are not trustworthy and are considered to be spam. A perfect URL slug should give an idea of the content from the first sight. Such a rule helps to understand what's hidden behind the link and improve a website's SEO.
A slug is a part of a URL that has to be unique for each page. With the Short.io shortening service, you can customize short URLs to help you place keywords, make a link attractive, and improve the website's SEO.
The links for Halloween sales may look like: brand.com/halloween-sales; brand.com/halloween-party; brand.com/best-halloween-decoration.
3. Link Expiration
The information doesn't stay relevant; ultimately, it becomes out of date and unnecessary. Short links, on the contrary, remain the same.
Short.io has developed the Link Expiration feature to give short links a temporary existence. An original page URL is automatically changed to a new relevant one by specifying the time and date. Sometimes, the new page isn't required, so the link simply becomes unavailable at the specified time.
The feature is useful during Halloween marketing campaigns when the link is no longer needed after the campaign ends. Thanks to the expiration, users will have no more access to the expired original URL. Instead, they access a new relevant one.
4. Twillio SMS Marketing
Short.io provides the "Twilio and Zapier" integration for bulk SMS to send messages to a group/multiple groups of recipients at once. With Short.io, you send a brief text and a short branded link with the customized slug to the list of needed contacts. This way, branded domains gain increasing recognition and trust from the audience.
Using Short.io and Twilio, you'll wind up with:
UTM tags are a useful tool for evaluating the effectiveness of advertising and marketing campaigns. How can you find out which social channel or email button is the most engaging? Add UTM tags to the URLs you share.
When publishing a link to some social networks or email marketing campaigns, use different source parameters to track each traffic channel's effectiveness.
Skim over all Short.io features to determine what else marketing ideas you can realize. Happy Halloween! 🕸🕷👻💀☠️
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