Mixpanel is an advanced mobile and web analytics platform. With Mixpanel, measuring page views are replaced by analyzing the actions people take in your application, such as clicking a link or viewing a page.
How does Mixpanel work?
Implementing Mixpanel without Segment involves building with two APIs. You'll need to use either library to start collecting actions on your site. Decide which SDKs you need to collect that data and install them into your product(s).
The strength of Mixpanel analytics:
- Events: Determination of the type of events to track
- Insights: Advanced tools that use statistical methodologies
- Funnels: Building and actively editing funnels, facilitating a dynamic and updatable analysis of conversions
- Retention: Display of how users are using your app—you can see how your existing users come back and execute an action again.
- Integrations: Integrations with third-party services
Why do you need Segment.io while using Mixpanel?
When you use Segment to transfer data to Mixpanel, instead of working with different Mixpanel APIs and SDKs, you only need to apply the Segment's API key.
After configuring Mixpanel on Segment, the data about clicks will be sent to other tools, such as email, chat, push, and ad conversions.
With Segment, you won't need to implement snippet code for your website. Once you install Segment, you won't need to establish a custom code whenever you want to access additional Mixpanel data.
How does Short.io integrate with Mixpanel?
Short.io integrates with Mixpanel via Segment. Segment transfers data about clicks from Short.io to Mixpanel. Then, Mixpanel uses the transferred data to analyze clicks and establishes it in charts and diagrams. As a result, you will gain deep insights into your short, branded links.
It takes up to 5 minutes to configure the integration with Short.io and Mixpanel, while implementing a custom code in your app requires at least 30 minutes and involves developers.
If you want to receive an in-depth analysis of short links' visits, watch the video guide below.
The article is about:
- What are the other ways of getting site statistics?
- How do I check my website stats?
- How can I check traffic to my website for free?
- How to track short links statistics?