Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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4 Reasons Why Short Links Are Valuable to SMS Marketing

Ads and marketing strategies make their way into our daily lives. From the YouTube ads you skip to the commercials on television, it is almost impossible to escape advertisement. This may not matter as much for the regular, nine to five corporate working Joe. But, if you're a person looking to build a business or someone who works in marketing, then perhaps you'd be interested in two things: short links and SMS Marketing. Let's check out why these two are the perfect combination. What Is SMS

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Affordable Ways to Gather Data From Your Online Audience

Companies these days will try any scheme to gather information. From something as simple as survey pamphlets to sneakier ways like raffle promos that require you to write down your data, all these strategic ways are all in the name of data gathering. They do these because they know just how valuable relevant information is. Accurate information in the right hands can make or break the biggest brands. Fortunately, there are ways to gather information online without breaking the bank—short links!

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How Short.io Can Improve Your Marketing Plan via A/B Testing

Creating the ideal online marketing plan seems nearly impossible, especially when a thousand others seem perfect and well thought of. Millions of businesses have devised new and inventive ways to catch people's attention. Several professions rely on how to advertise a product appropriately. Countless educational videos and workshops have been dedicated to marketing brands and services. There are so many ways to market, but is there a way to determine which ones are effective or what strategy wo

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Why Your People Need Personalized Company Links

Links have taken over the world—the online world, that is. What once did not exist is now an integral part of millions (if not billions) of lives. Fortunately for us, links have evolved since the dawn of the internet. With the world being captivated by the internet, it's only natural that links—the only source of online transportation—have become more relevant than ever. So why not use customized short links for your company and your people? Let's check out how links can help you and your empl

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6 Things to Consider When Choosing a Brand Name

Several things can factor in when it comes to a Brand's success. Sometimes, opening at the right time and with a good economy is essential. Other times, finding the perfect location and target audience is the key to a booming business. In some sad cases, the fate of brands lies in factors that business owners/entrepreneurs cannot control. Fortunately, there are a lot of things we can control. And one major factor is the name of your business. Your business name can sometimes make or break your

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Which Short.io Price Plan Is Perfect for You?

The online world is so intertwined with our daily lives that it seems almost impossible to go through a week without it. Even the older generations are starting to become more internet savvy. This is why having a few tools to help you take advantage of the online world is becoming more necessary. From navigating one’s way through social media to building and designing complex websites, Short.io—an online service that specializes in links and all they can do—have a price plan for you.‌‌Let’s fig

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The Importance of Deep Links (and How to Set them Up on Android and iOS)

Although nonexistent four decades ago, there seems to be an app for everything today. From fitness plans to editing pictures, the technology of apps is fast evolving and available in a seemingly endless variety. If you think about successful and famous brands, they probably have an app. Your local McDonald's or favorite fast-food chain's app is probably even installed on your phone. Apps are a staple on anyone's phone, and they are quickly becoming a necessity. So how can we take advantage of

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Link Expiry, Link Cloaking, and Password Protection: Advanced Features You Need to Protect Your Links

Being internet-savvy seems to be a life skill these days. Ads are running rampant, social media accounts have become primary sources of income, and businesses or brands rarely operate without an official website, a Facebook business account, or some social media business page. This is precisely why a substantial amount of knowledge on the different tips and tricks of the online world is becoming a real asset. However, learning how to navigate your way through the online world seems like a tedio

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How to Use Short.io to Specifically Target Your Audience

In the world of online advertising, links are one of the most important (if not the most important) tools you will need. After all, it’s kind of the only form of transportation on the internet. Perhaps that’s why URL shortening services are so useful—they specialize in links and all the potential links hold. Thankfully, URL shortening services have provided us with opportunities to maximize the use of the link. Gone are the days when links were simple things. Today, links can be versatile—they

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4 Reasons You Should Install Short.io on Your Smartphone

Mobile phones are slowly but surely taking over. From seemingly trivial things like games and social media to big, life-changing stuff such as investments and work-related systems, mobile phones are evolving into actual computers in our pockets. Some would even argue that they can be replacements already. However, for a person involved in online projects, campaigns, and advertising, the mobile phone is almost like a third hand. The fact that browsers and social media are accessible through mobi

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Clickstreams and Why You Need the Tons of Information It Presents

With the world currently being bombarded with statements that may or may not be factual, information (especially accurate information) is becoming more and more valuable. The phrase "Information is power" has never been truer than it is today. The more relevant and accurate information is, the better you can make decisions, plan strategies, and prepare for the future. This is why information is so sought after. Millions of people take surveys, access documents, etc., to adjust their businesse

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The How’s and Why’s of Short.io’s Campaign Tracking Feature

Building a business online is not an easy task, especially where online popularity is becoming an increasingly sought-after asset. The market is highly competitive. Everyone is trying to find new ways to grab a consumer’s attention. Thousands of strategies have been formed, lesson plans on building online popularity have been studied, workshops have been created, and more. However, a simple tool that is often overlooked is the short link’s campaign tracking. Campaign tracking is a simple and in

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