Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Use Short.io to Specifically Target Your Audience

In the world of online advertising, links are one of the most important (if not the most important) tools you will need. After all, it’s kind of the only form of transportation on the internet. Perhaps that’s why URL shortening services are so useful—they specialize in links and all the potential links hold. Thankfully, URL shortening services have provided us with opportunities to maximize the use of the link. Gone are the days when links were simple things. Today, links can be versatile—they

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4 Reasons You Should Install Short.io on Your Smartphone

Mobile phones are slowly but surely taking over. From seemingly trivial things like games and social media to big, life-changing stuff such as investments and work-related systems, mobile phones are evolving into actual computers in our pockets. Some would even argue that they can be replacements already. However, for a person involved in online projects, campaigns, and advertising, the mobile phone is almost like a third hand. The fact that browsers and social media are accessible through mobi

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Clickstreams and Why You Need the Tons of Information It Presents

With the world currently being bombarded with statements that may or may not be factual, information (especially accurate information) is becoming more and more valuable. The phrase "Information is power" has never been truer than it is today. The more relevant and accurate information is, the better you can make decisions, plan strategies, and prepare for the future. This is why information is so sought after. Millions of people take surveys, access documents, etc., to adjust their businesse

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The How’s and Why’s of Short.io’s Campaign Tracking Feature

Building a business online is not an easy task, especially where online popularity is becoming an increasingly sought-after asset. The market is highly competitive. Everyone is trying to find new ways to grab a consumer’s attention. Thousands of strategies have been formed, lesson plans on building online popularity have been studied, workshops have been created, and more. However, a simple tool that is often overlooked is the short link’s campaign tracking. Campaign tracking is a simple and in

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How You Can Use Short.io to Manage Different Teams

In several cases, advertising campaigns may very well be the reason for a company’s success. They give your business an advantage when it comes to marketing. They can also help identify the strong and weak parts of a business. Today, you’d be hard-pressed to find a flourishing company without an advertising campaign. Having a whole team dedicated to achieving specific goals for a company has been proven to give excellent results. However, ad campaigns—particularly the large ones—can get a littl

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How to Manage Multiple Domains Using Short.io

Whether it’s your side hustle, main job, or hobby, the internet has been a home to all sorts of successful companies, organizations, businesses, etc. However, figuring out how to use it is a more challenging task. When you’re a webmaster who is closely monitoring multiple sites, having to switch from one domain to another to keep track can get tasking. This is especially true when you have to check a domain’s status several times a day to make adjustments—switching from one domain to another ca

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Why Short Links Help You Grow Your Twitter Followers

Over the past couple of years, Twitter’s growth has been continuous and rapid. Known as the social media platform that receives news the quickest, Twitter has become a home for the everyday individual and celebrities, politicians, and public figures around the globe. With multi-billionaire Elon Musk taking a particular interest in it, Twitter—a place of hashtags and trends—has reached an international trending status as well. Safe to say, Twitter has earned its rightful place as one of the top

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Analytics and Retargeting: The Whys and Hows

The short link has garnered a better reputation for itself over the past years. What most people thought to be simply a few characters written or clicked to be transported to a different site is known by most online workers or brand owners as a powerful and advantageous tool. Two of the best features a short link can provide you with is its ability to present and gather information. In other words, short links let you advertise your services or products to your clients and gather data about the

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How to Redirect Broken Short Links on Short.io

Short links have been an understated tool online (and, in some cases, even offline). Equipped with an impressive array of features, several brand owners with websites or online shops are familiar with the short link and all the improvements it can provide them with. There’s the UTM tracking system, the deep links, the data gathering, and several more features that can seriously up your website and online shop’s effectiveness. However, there is one feature that seems to be overshadowed by the re

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Here’s Why Redirects Are so Important to the Online Brand

Links are scattered everywhere across the internet. From the millions of posts shared across Facebook to the links passed on to you via email, links have been an essential tool since the dawn of the internet. The idea is fairly simple. When we click a link, we expect our screen to transport us to a different place on the internet. There are times, however, when links fail us. Fortunately, redirecting links is an available and easy solution to this problem. Let’s check out why learning how to re

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How the Short Link Makes the Side Hustle Life Easier

The world is completely different from how it was ten years ago. With consumerism rising, depending on one job to satisfy all our wants and needs is becoming a more unlikely scenario. Fortunately, the world has grown, and earning opportunities pop up daily. Commonly known as "side hustles", multiple sources of income have been encouraged by financial gurus all over the internet. However, the combination of an actual job and side hustles can often get overwhelming. With the short link, side hus

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It’s Time to Boost Your Services with the Short Link

Think of a brand—the biggest ones. It could be your favorite shoe brand or perhaps the brand of a phone you’re fiercely loyal to. Whatever you’ve thought of, they’ve probably used the short link. After all, expert digital advertisers are familiar with how advantageous short links can be. If you think the short link is only worth it for large-scale companies, you’d be sorely mistaken. Although the short link is armed with features designed to aid big brands, it is just as equipped to help a comp

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