Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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4 Reasons Why Links to Your Time-Limited Marketing Campaigns Should Expire

Time-limited campaigns come in many forms and shapes. It could be a Black Friday special or a special Golden Anniversary. With temporary campaigns comes a lot of work. Some websites redesign their main page, while some e-launch sales and limited offers. All the work and time can be costly, but big brands know it's worth it. However, when you're a small brand with a tight budget, investing in keeping your site updated can cost you both time and money. Fortunately, there is a way to ensure only

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3 Reasons Campaign Tracking Is a Must for Black Friday

The biggest sale of the year is coming up. Are you ready? Businesses, both small and large, have sales all the time. However, Black Friday is coming, and a crowd of anticipating customers (some of them rabidly so) is ready to get the best deals and sales. While this is wonderful for large and established businesses, can your online brand take the heat? Yes, it can, especially when it has a backup. With short links and careful planning, worrying about the flurry of sales on a Black Friday is a

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How to Track Your Facebook Ads Campaign Effectively With Short Links

Facebook is currently the top social media site worldwide. With over 2.91 billion monthly active users, you could reach over 37% of the world's population on that social media platform. These statistics make Facebook one of the biggest marketing giants ever to exist. On average, Facebook ads have a 9% to 10% conversion rate. That's why it's no surprise that over 140 million businesses use Facebook to advertise. While Facebook's advertising system is highly nuanced, there is one thing that can

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4 Reasons Local Businesses Should Start Using QR Codes

Every day, marketing teams develop new and innovative ways to advertise. Big and small brands hire TikTok or Instagram influencers to promote their brands, bizarre but memorable commercials are produced, and full-on campaigns involving hundreds of employees are utilized—all in the name of successful advertising. After all, successful advertising could mean increased revenue for years to come. But what of small ways of advertising? Only some advertisements need to be flashy and excessive. Did yo

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Password Protection for Short Links: 3 Ways You Can Use It

Controlling who gets ahold of sensitive information or upcoming updates can be tricky. Whether you're a businessman trying to restrict access to your brand's data or a blogger who only wants selected people to read your blog, you deserve the right to privacy. Unfortunately, the words "privacy" and "internet" are seldom used together. The internet (social media, in particular) seems to thrive on spreading data. There is a way, however, to limit a website's exposure. It makes sure that only selec

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Short.gy—a Friendly Introduction to Short Links

Short links and all that they are capable of have been used by virtually every established brand worldwide. And why not? They're perfect for marketing campaigns, compiling data, and much more. Experiences marketers know this and fully use a short link's features. But not everyone is an experienced marketer with tons of experience and resources to spare. What of the budding entrepreneur trying to grow his brand? What of the freelancer who can't touch his wallet? Fortunately, there's an entirely

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How You Can Use the Short.io Main Page Feature

If you browse the web long enough, you will undoubtedly encounter an unavailable website. The most common ones are probably "503 service unavailable" or "404 error page not found". This problem can get frustrating, especially when a user anticipates visiting a particular page. Redirects are here for this reason. They redirect users to another designated site by changing to unavailable URL to another one. You can make this site your home page or create a custom Main Page Redirect. While redirec

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6 Ways Short.io Helps Web Developers and Designers

There are many things to consider when getting a link-shortening service as a web designer. And although there are many free link shortening services you can use out there, those are only suitable for personal use. Whether you're building a web page for your company or your client, you must have a link service that reliably delivers all your needs at a reasonable rate. This is where Short.io comes in—here are six reasons why our link shortening service will deliver all your needs. 1. Get Sta

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How Short.io Helps Startups and SMEs Grow

A startup refers to a company in the primary stages of operations. Entrepreneurs open them when they believe they can offer a service to demand. And while starting a company might've been monumental a few decades ago, the world has changed since. Online shopping and social media development has given businesses a massive market. With such a large portion of the world having access to online shopping, startups have been opening left and right. Some have soared in success; others… not so much. I

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How Short.io Can Help Make Your Agency Thrive

Agencies are organizations built to provide services to people. They usually connect clients in need of specific services with people who are experts in them. Although the concept sounds fairly simple, running or building a successful, smooth-sailing agency is no easy feat. It is especially more challenging today. There's always another agency, and the level of competition seems to be getting tougher. People are expecting the very best and refuse to settle for less. Thankfully, some tools that

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3 Ways Short.io Can Help You as a Freelancer

Whether you're tired of the typical nine to five or simply hate the idea of corporate work, freelancing has always been a great alternative. With flexible hours, more freedom, and a better work-life balance, it's no wonder more people are opting to become freelancers. Freelancing, however, is not all daisies and roses. There are millions of people freelancing part-time or full-time. It's hard to find clients, the competition is no joke, and it's challenging to stand out among several freelancer

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What Is Destination Mismatch? Why Does Your Google Ad Get This Error?

If you've been using Google advertising for some time, then you've probably heard about the destination mismatch fiasco that happened when Google changed its ad policies. As a result, several businesses suffered not only monetary losses but also lost days (if not weeks) of advertising. If you're unfamiliar with Google Ads' new policies, you too may fall prey to the dreaded Destination Mismatch. Fortunately, there are ways to work around it and successfully advertise your products. Here's every

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