Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Track Your Facebook Ads Campaign Effectively With Short Links

Facebook is currently the top social media site worldwide. With over 2.91 billion monthly active users, you could reach over 37% of the world's population on that social media platform. These statistics make Facebook one of the biggest marketing giants ever to exist. On average, Facebook ads have a 9% to 10% conversion rate. That's why it's no surprise that over 140 million businesses use Facebook to advertise. While Facebook's advertising system is highly nuanced, there is one thing that can

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4 Reasons Local Businesses Should Start Using QR Codes

Every day, marketing teams develop new and innovative ways to advertise. Big and small brands hire TikTok or Instagram influencers to promote their brands, bizarre but memorable commercials are produced, and full-on campaigns involving hundreds of employees are utilized—all in the name of successful advertising. After all, successful advertising could mean increased revenue for years to come. But what of small ways of advertising? Only some advertisements need to be flashy and excessive. Did yo

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Password Protection for Short Links: 3 Ways You Can Use It

Controlling who gets ahold of sensitive information or upcoming updates can be tricky. Whether you're a businessman trying to restrict access to your brand's data or a blogger who only wants selected people to read your blog, you deserve the right to privacy. Unfortunately, the words "privacy" and "internet" are seldom used together. The internet (social media, in particular) seems to thrive on spreading data. There is a way, however, to limit a website's exposure. It makes sure that only selec

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Short.gy—a Friendly Introduction to Short Links

Short links and all that they are capable of have been used by virtually every established brand worldwide. And why not? They're perfect for marketing campaigns, compiling data, and much more. Experiences marketers know this and fully use a short link's features. But not everyone is an experienced marketer with tons of experience and resources to spare. What of the budding entrepreneur trying to grow his brand? What of the freelancer who can't touch his wallet? Fortunately, there's an entirely

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How You Can Use the Short.io Main Page Feature

If you browse the web long enough, you will undoubtedly encounter an unavailable website. The most common ones are probably "503 service unavailable" or "404 error page not found". This problem can get frustrating, especially when a user anticipates visiting a particular page. Redirects are here for this reason. They redirect users to another designated site by changing to unavailable URL to another one. You can make this site your home page or create a custom Main Page Redirect. While redirec

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6 Ways Short.io Helps Web Developers and Designers

There are many things to consider when getting a link-shortening service as a web designer. And although there are many free link shortening services you can use out there, those are only suitable for personal use. Whether you're building a web page for your company or your client, you must have a link service that reliably delivers all your needs at a reasonable rate. This is where Short.io comes in—here are six reasons why our link shortening service will deliver all your needs. 1. Get Sta

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How Short.io Helps Startups and SMEs Grow

A startup refers to a company in the primary stages of operations. Entrepreneurs open them when they believe they can offer a service to demand. And while starting a company might've been monumental a few decades ago, the world has changed since. Online shopping and social media development has given businesses a massive market. With such a large portion of the world having access to online shopping, startups have been opening left and right. Some have soared in success; others… not so much. I

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How Short.io Can Help Make Your Agency Thrive

Agencies are organizations built to provide services to people. They usually connect clients in need of specific services with people who are experts in them. Although the concept sounds fairly simple, running or building a successful, smooth-sailing agency is no easy feat. It is especially more challenging today. There's always another agency, and the level of competition seems to be getting tougher. People are expecting the very best and refuse to settle for less. Thankfully, some tools that

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3 Ways Short.io Can Help You as a Freelancer

Whether you're tired of the typical nine to five or simply hate the idea of corporate work, freelancing has always been a great alternative. With flexible hours, more freedom, and a better work-life balance, it's no wonder more people are opting to become freelancers. Freelancing, however, is not all daisies and roses. There are millions of people freelancing part-time or full-time. It's hard to find clients, the competition is no joke, and it's challenging to stand out among several freelancer

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What Is Destination Mismatch? Why Does Your Google Ad Get This Error?

If you've been using Google advertising for some time, then you've probably heard about the destination mismatch fiasco that happened when Google changed its ad policies. As a result, several businesses suffered not only monetary losses but also lost days (if not weeks) of advertising. If you're unfamiliar with Google Ads' new policies, you too may fall prey to the dreaded Destination Mismatch. Fortunately, there are ways to work around it and successfully advertise your products. Here's every

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How Social Media Managers Can Leverage the Power of Short.io

In the last decade, social media seems to have exploded in popularity, and its relevance to our daily lives is only increasing. Social media influencers, managers, advertisers, etc., are all jobs related to social media. Although a successful social media career can be lucrative, the competition is fierce, and the job isn't easy. Social media managers have it tough. Finding ways to grab a bit of the spotlight and garner online support and traffic can be difficult when millions of others are doi

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What Is Email Marketing? How Can Short.io Make It More Powerful?

When marketing strategies are constantly evolving and companies find new ways to grab people's attention, it is crucial to select proven and effective ways of advertising. Such is the problem of both new and established brands. What exactly are the effective forms of advertising? Which ones are appropriate for your brand? While there are hundreds (if not thousands) of options to choose from and explore, we have one that's powerful with short links. It's been around for quite some time, yet it'

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