Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How Short.io Can Help Make Your Agency Thrive

Agencies are organizations built to provide services to people. They usually connect clients in need of specific services with people who are experts in them. Although the concept sounds fairly simple, running or building a successful, smooth-sailing agency is no easy feat. It is especially more challenging today. There's always another agency, and the level of competition seems to be getting tougher. People are expecting the very best and refuse to settle for less. Thankfully, some tools that

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3 Ways Short.io Can Help You as a Freelancer

Whether you're tired of the typical nine to five or simply hate the idea of corporate work, freelancing has always been a great alternative. With flexible hours, more freedom, and a better work-life balance, it's no wonder more people are opting to become freelancers. Freelancing, however, is not all daisies and roses. There are millions of people freelancing part-time or full-time. It's hard to find clients, the competition is no joke, and it's challenging to stand out among several freelancer

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What Is Destination Mismatch? Why Does Your Google Ad Get This Error?

If you've been using Google advertising for some time, then you've probably heard about the destination mismatch fiasco that happened when Google changed its ad policies. As a result, several businesses suffered not only monetary losses but also lost days (if not weeks) of advertising. If you're unfamiliar with Google Ads' new policies, you too may fall prey to the dreaded Destination Mismatch. Fortunately, there are ways to work around it and successfully advertise your products. Here's every

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How Social Media Managers Can Leverage the Power of Short.io

In the last decade, social media seems to have exploded in popularity, and its relevance to our daily lives is only increasing. Social media influencers, managers, advertisers, etc., are all jobs related to social media. Although a successful social media career can be lucrative, the competition is fierce, and the job isn't easy. Social media managers have it tough. Finding ways to grab a bit of the spotlight and garner online support and traffic can be difficult when millions of others are doi

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What Is Email Marketing? How Can Short.io Make It More Powerful?

When marketing strategies are constantly evolving and companies find new ways to grab people's attention, it is crucial to select proven and effective ways of advertising. Such is the problem of both new and established brands. What exactly are the effective forms of advertising? Which ones are appropriate for your brand? While there are hundreds (if not thousands) of options to choose from and explore, we have one that's powerful with short links. It's been around for quite some time, yet it'

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4 Reasons Why Short Links Are Valuable to SMS Marketing

Ads and marketing strategies make their way into our daily lives. From the YouTube ads you skip to the commercials on television, it is almost impossible to escape advertisement. This may not matter as much for the regular, nine to five corporate working Joe. But, if you're a person looking to build a business or someone who works in marketing, then perhaps you'd be interested in two things: short links and SMS Marketing. Let's check out why these two are the perfect combination. What Is SMS

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Affordable Ways to Gather Data From Your Online Audience

Companies these days will try any scheme to gather information. From something as simple as survey pamphlets to sneakier ways like raffle promos that require you to write down your data, all these strategic ways are all in the name of data gathering. They do these because they know just how valuable relevant information is. Accurate information in the right hands can make or break the biggest brands. Fortunately, there are ways to gather information online without breaking the bank—short links!

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How Short.io Can Improve Your Marketing Plan via A/B Testing

Creating the ideal online marketing plan seems nearly impossible, especially when a thousand others seem perfect and well thought of. Millions of businesses have devised new and inventive ways to catch people's attention. Several professions rely on how to advertise a product appropriately. Countless educational videos and workshops have been dedicated to marketing brands and services. There are so many ways to market, but is there a way to determine which ones are effective or what strategy wo

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Why Your People Need Personalized Company Links

Links have taken over the world—the online world, that is. What once did not exist is now an integral part of millions (if not billions) of lives. Fortunately for us, links have evolved since the dawn of the internet. With the world being captivated by the internet, it's only natural that links—the only source of online transportation—have become more relevant than ever. So why not use customized short links for your company and your people? Let's check out how links can help you and your empl

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6 Things to Consider When Choosing a Brand Name

Several things can factor in when it comes to a Brand's success. Sometimes, opening at the right time and with a good economy is essential. Other times, finding the perfect location and target audience is the key to a booming business. In some sad cases, the fate of brands lies in factors that business owners/entrepreneurs cannot control. Fortunately, there are a lot of things we can control. And one major factor is the name of your business. Your business name can sometimes make or break your

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Which Short.io Price Plan Is Perfect for You?

The online world is so intertwined with our daily lives that it seems almost impossible to go through a week without it. Even the older generations are starting to become more internet savvy. This is why having a few tools to help you take advantage of the online world is becoming more necessary. From navigating one’s way through social media to building and designing complex websites, Short.io—an online service that specializes in links and all they can do—have a price plan for you.‌‌Let’s fig

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The Importance of Deep Links (and How to Set them Up on Android and iOS)

Although nonexistent four decades ago, there seems to be an app for everything today. From fitness plans to editing pictures, the technology of apps is fast evolving and available in a seemingly endless variety. If you think about successful and famous brands, they probably have an app. Your local McDonald's or favorite fast-food chain's app is probably even installed on your phone. Apps are a staple on anyone's phone, and they are quickly becoming a necessity. So how can we take advantage of

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