Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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6 Ways to Use UTM-Tags to Track Traffic

For any online business, whether it's a small company or an enterprise, it is essential to track the traffic. 100% of traffic doesn't always work in full scale. Even when the overall conversion shows positive results, after discovering more detailed, one advertising campaign produces a high conversion, and another one pulls the rate down. How can you learn which ad brings customers to the site, and which one slows the growth? UTM tags are a useful tool for evaluating the effectiveness of adver

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How Short.io Users Apply Mobile Targeting

The initial purpose of Mobile Targeting, aka Mobile Links, is to redirect users to the relevant web pages of mobile browsers depending on the operating system (iOS, Android). Short.io doesn't limit users in the ways of leveraging the service and extends the possibilities of the features. How to set up Mobile Targeting Learn [https://help.short.io/en/articles/4065847-how-to-use-mobile-targeting] Use Cases for Mobile Links The methods described below show how mobile targeting can redirect vis

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Why You Should Use URL Shorteners in Ads

A shorter link looks neater, offers additional tools for analytics, and fits great on social media. But some of them might seem spammy. And if visitors don’t see a brand name in the link, they may not be brave enough to click on it. So, are shortened links worth it? Why do webmasters still use them and why should you? We’ll review the types of such links and their advantages in this article. Maybe they aren’t suitable for every occasion, but in a lot of cases, you can win by opting for a great

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Short.io has Launched Australian Servers

Short.io now provides services in an Australian region to speed up links in Australia, New Zealand, and Southeast Asia. Configuration Steps If you use a CNAME record, and if you have bought a domain from us, there is no need to change anything—all your redirects have become faster. Unfortunately, there is no way to use the new servers if you have configured domains with A records. Please update your configuration by changing A records to CNAME records with the "cname.short.io" value to speed up

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Short Deep Links for iOS on Short.io

Deep links redirect users to the app after clicking a short link. If users have your mobile app installed, they are redirected to the app. If not, they are routed to the app page on a mobile browser. Deep linking is available for both iOS and Android. Note: Deep linking requires the Team Plan. Here's a detailed instruction on how to enable deep linking for iOS on Short.io. Deep Linking in iOS: Universal Links via Apple App Site Association (AASA) Apple introduced Universal Links in iOS 9. U

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How to Manage Indexing of Short Links

You can prevent your short link's appearance in Google Search results by managing a short domain's settings. Short.io provides access to editing Search engine policy that in turn modifies robot.txt file. To completely prevent short links from appearing in Google Search results, we need to send "X-Robots-Tag: none" in HTTPS headers. When Googlebot next crawls that page and sees the tag or header, it will drop the page entirely from Google Search results, regardless of whether other sites link t

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How to Use Facebook Ads to Reach Global Markets

Reaching a global audience is not a piece of cake. You need exceptional skills, experience, commendable strategies, and a thorough understanding of the audience. If you are worried about targeting the international audience in your next campaign, do not worry! Today, I am going to share some valuable tips for targeting global markets. So, let's begin: ⦁ Translate Ads for the Local Audience Never make the mistake of using the same ads for every country. If an ad is doing well in one country, y

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Single Sign-On Software Short.io Integrates With

Single Sign-On, or SSO, is a technique that allows users to sign in to the applications with single credentials. SSO simplifies the way team members can log into the accounts. After one login, users get access to all enterprise applications. Most enterprises apply Single Sign-On not only to simplify the process of registration but also to save time for administrators when working on access management. Short.io provides Single Sign-on for better team management. An administrator doesn't need to

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How to Automatically Send Emails with Short Links

Short.io provides the integration with Gmail via Zapier. When a new link is shortened, an email is automatically sent to the pre-specified recipients with the pre-specified title and email body. The advantage is that emails with short branded links reach the recipients in most of the cases. And the integration helps not to send emails manually, the integration makes it automatically. How to Configure the Integration 1. Go to your Zapier account. [https://zapier.com/] 2. Click Make

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Mobile Links for Google Photos

Short.io provides Android targeting to open a mobile application after clicking a short link. Today, on the Short.io blog, we will show how to create a short link that opens the mobile Google Photos app on the specific page. When using mobile targeting, visitors will end up on a specific photo or album after clicking a short URL. As a result, you can use the Google Photos mobile short link to redirect visitors straight to a photo album, which can improve user experience. The advantage of the f

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A/B Testing on Short.io to Conduct Experiments

A/B testing is a method to evaluate the success of web elements. A/B tests let increase the conversion of landing pages by providing a more striking title, a more engaging button color, an image, and so on. The A/B testing method estimates the performance of two variants of a web page and compares version A and version B. It assesses the effectiveness of page changes, for example, after adding a new design element or a call to action. The purpose of using split tests is to identify and implemen

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6 Reasons Your Referrer Data is Empty

If you know where your audience comes from, you can determine which source is the most popular among the visitors. Based on your conclusions, you can then build a strong marketing strategy. The basic value to start with is the referrer. It shows on which website a visitor has clicked your link. Unfortunately, we don't need to rely solely on the referrer traffic as it can let us down. The natural question is why. The referrer is tracked as an HTTP header field that determines the address of a w

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