Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Automatically Send Emails with Short Links

Short.io provides the integration with Gmail via Zapier. When a new link is shortened, an email is automatically sent to the pre-specified recipients with the pre-specified title and email body. The advantage is that emails with short branded links reach the recipients in most of the cases. And the integration helps not to send emails manually, the integration makes it automatically. How to Configure the Integration 1. Go to your Zapier account. [https://zapier.com/] 2. Click Make

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advice

Mobile Links for Google Photos

Short.io provides Android targeting to open a mobile application after clicking a short link. Today, on the Short.io blog, we will show how to create a short link that opens the mobile Google Photos app on the specific page. When using mobile targeting, visitors will end up on a specific photo or album after clicking a short URL. As a result, you can use the Google Photos mobile short link to redirect visitors straight to a photo album, which can improve user experience. The advantage of the f

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shortcm features

A/B Testing on Short.io to Conduct Experiments

A/B testing is a method to evaluate the success of web elements. A/B tests let increase the conversion of landing pages by providing a more striking title, a more engaging button color, an image, and so on. The A/B testing method estimates the performance of two variants of a web page and compares version A and version B. It assesses the effectiveness of page changes, for example, after adding a new design element or a call to action. The purpose of using split tests is to identify and implemen

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advice

6 Reasons Your Referrer Data is Empty

If you know where your audience comes from, you can determine which source is the most popular among the visitors. Based on your conclusions, you can then build a strong marketing strategy. The basic value to start with is the referrer. It shows on which website a visitor has clicked your link. Unfortunately, we don't need to rely solely on the referrer traffic as it can let us down. The natural question is why. The referrer is tracked as an HTTP header field that determines the address of a w

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How to Apply Link Expiration by Clicks

Link expiration is a necessary feature for creating temporary URLs. Short.io provides two types of link expiration: by date/time and by the number of clicks. After one of the conditions is completed, the link no longer exists, and users are redirected to another predefined page. How to Use Link Expiration by Date Read [https://help.short.io/en/articles/4065848-how-to-set-up-link-expiration-temporary-url] Today, on the Short.io blog, we will walk you through the option to create link expirati

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Tracking Engagement on Social Media with Short URLs

The only way to determine what your audience likes is to track statistics. Every source where you share a URL has to be tracked. Otherwise, you have almost no chance of improving your marketing strategy. Very few social networks provide in-depth analysis for link engagement, and users find it more difficult to track statistics in separate channels rather than in one place. Since tracking long links on social networks is demanding, short URLs come in handy. What's the difference between trackin

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video marketing

How to Use Short Links on YouTube

YouTube is one more way to engage new customers. Whether you are using YouTube for your personal brand or a business, make the most out of it to drive unique visitors to your website, blog, or social networks. Today, on the Short.io blog, we'll walk you through the ways on how to apply short URLs on YouTube. * Video Description A video description is a primary step when promoting videos, social channels, or websites. The description is considered to be an essential ste

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How to Edit Short Links in Bulk

Short.io provides a feature to edit links in bulk. The process is based on a built-in Google Sheet. With bulk edit you can update such fields as short URLs, original links, slugs, titles, UTM-tags, iOS/Android links, cloaking, expiration date/link, tags. The main advantage of bulk edit is time saving. Instead of manual editing that takes hours, you are done with editing in a matter of minutes. How to edit short URLs in bulk Here's how you can edit a bunch of URL in a matter of minutes. 1. Go

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advice

Using Short.io for Better Customer Service

Customer communications play a crucial role for brands, as customers are the central element of every brand. The interaction with customers usually starts with a link, no matter on which platform—SMS marketing, email marketing, social networks, websites, or applications. Short.io URLs do more than just redirecting users from page to page. Short.io short links are a way of building brand trust and recognition. How to Add a Branded Domain Learn [https://help.short.io/en/articles/4065811-how-can

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advice

Customize Clubhouse Links for Social Networks

Short.io provides some features to improve your Clubhouse link when sharing it on social networks. 1. Shorten a Clubhouse link to make it engaging and branded. By adding a custom branded domain to Short.io, for example, www.clubhouse.live, you will make Clubhouse links smaller, saving characters when sharing a link to Twitter or SMS. Also, customize the slug to create a fully-branded short URL like https://clubhouse.live/my-event. In slug, remember to use words that grab customers' attention;

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shortcm integrations

Short.io Integrates with Amplitude via Segment

Integrate Short.io with Amplitude to receive detailed statistical data. The integration lets tracking success of short URLs in a form of graphs and charts. Short.io Integrations Discover [https://help.short.io/en/collections/2363475-integrations-and-extensions] You can build funnels, which displays the number of users who have made some steps before making a purchase. You will find out what percentage of users leaves a particular stage of the funnel. Amplitude counts Retention, Rolling Retent

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What do Short.io Statistics Metrics Mean?

Short.io provides detailed statistics that perfectly fits basic needs. It helps to determine the target audience, the best time for sharing links, and to track the most successful links and domains. Here’s the list metrics with detailed explanation. Perfect Timing Frames Short.io provides the metrics for determining the time when a link was clicked. 1. Date Range The date range is the field at the top of the window that lets you choose the specific date for tracking. Pre-built date range enabl

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