Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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advice

Running Facebook Messenger after Clicking a Link

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we observe how to create a short link that opens a mobile Facebook app on the specified page. When using Android targeting, visitors will end up on a Facebook Messanger dialog after clicking a short URL. As a result, you can use the Facebook Messenger link to open a dialog with your business page. That helps to promote and increase the number of leads, requests,

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advice

How to Cloak Links for Dropbox

Short.io provides link cloaking for replacing a long URL with the short one in the browser address bar. For example, the link like " https://www.dropbox.com/s/video fhsbfwieufvewuifhwevfiuenchfwpoeifyvry.mp3 [https://www.dropbox.com/s/video%20fhsbfwieufvewuifhwevfiuenchfwpoeifyvry.mp3]" is replaced with "https://yourdomain.com/video." [https://yourdomain.com/video.%22] The feature's purpose is to hide possibly important parts of links like UTM parameters, affiliate code. The most frequently clo

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advice

Short.io Integrates with Google Tag Manager

Google Tag Manager is a helpful instrument to store the integrations with other services in one place. GTM allows adding tags for over 50 services, among which Google Analytics, Google Ads, Google Optimize, Adroll, Hotjat are available. The advantage of Google Tag Manager is that it performs as a container for the integrations. You configure and store tracking tags for needed applications in Google Tag Manager. Short.io provides integration with GTM for short domains. Today, on the Short.io bl

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advice

3 Reasons to Sign an SLA with a Service

Although a Service Level Agreement contract wasn't commonly used 20 years ago, thanks to the development of IT technologies, SLAs have ended up finding regular use in services. Downtime is one of the most significant issues in any organization. Application updates, network outages, human errors, or server failures may cause downtime. Service downtime is considered even worse for a paid service due to continuous complaints from the customers. To improve any bad user experience, SLA was introduce

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advice

How to Create Link that Opens Instagram App

Short.io provides Android targeting to redirect Android users straight to the appropriate page of any mobile application if the app is installed. Today, on the Short.io blog, we observe how to create a short link that opens an Instagram app on the specified page. When using Android targeting, visitors will end up on an Instagram page after clicking a short URL. As a result, you can use the link for an Instagram page or IGTV that you want to promote and increase the number of followers. The adv

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advice

Deep Linking: Increase Mobile App Downloads

After a mobile app is already developed, the next step is to think about the additional methods of engaging users to increase downloads and revenue. Today, on the Short.io blog, we'll take a closer look at a special instrument that has been developed for promoting mobile applications and understanding the mobile audience. Visit Short.io Get started for free [https://short.io] Why is Deep Linking Important? Deep linking is a powerful instrument that assists in increasing revenue and user reten

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advice

Web Security Tips Every Small Business Needs

There’s nothing small about owning a “small business.” You may not have the size or the breadth of a Fortune 500 company, but running any business is a big endeavor. Part of what makes your job so big is that you have to go beyond the basics if you want to build a business that’s prepared for growth — and that’s sustainable long term. This is true in everything you do, and when it comes to your website, it means you need more than basic security measures. Think Big Even though you’re running a

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advice

5 Things To Do with Short Links on Facebook

Short links are a powerful marketing tool to drive more clicks. Vanity URLs attract more users as they are attractive, small, and reliable. Instead of adding a long URL to a Facebook post, apply a short URL with a branded domain to increase brand trust and recognition. Today, on the Short.io blog, we will cover 5 methods for applying short links on Facebook. 1. Mention Your Older Posts The news feeds of Facebook users are endless. To make sure your Facebook followers have noticed your post, me

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offline marketing

How to Track Offline Campaigns with Short.io

Online marketing has come out on top for the last few years. Usually, it is easier to track and implement news on the internet than offline materials. However, there are many offline marketing ways that assist in building a recognizable brand. Note: Successfully promoted brands combine both online and offline marketing. The idea is to engage users from external and internal sides of the marketing world. A major offline marketing problem based on difficulties to analyze the advertisement effe

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Shorten Zoom links with Short.io and Share them via Gmail

Short.io integrates with Zoom and Gmail via Integromat. Every time a specified Zoom meeting is created, Integromat will automatically generate a personalized link for it with Short.io. Then, the link is shared via Gmail. This is useful for automating communication with your team. You can schedule meetings and a short join URL will be automatically sent to the team members at a needed time. Below is the instruction that describes steps on how to customize the integration. Short.io Integration

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advice

5 Things to Do with Short Links on Twitter

Short links are a lifeline on Twitter when it comes to sharing posts. Twitter has a character limit of 280. Instead of relying on a twitter built-in short domain (t.co), you can build short links by yourself. When sharing branded short links, they look attractive, small, and reliable. Moreover, you save characters for expressing thoughts. Today, on the Short.io blog, we will walk you through 5 methods to apply short links on Twitter. 1. Mention Your Older Posts The news feeds of Twitter users

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customer service

Stop Doing These Things in Customer Service

Poor customer service may have a bad influence on customer satisfaction, retention, and your business. You need to have each customer to be satisfied with your support. If your potential user leaves a service unsatisfied, he/she won’t return. Each business makes customer service mistakes. Errors are an inevitable part of any activity. However, it’s essential to find the mistakes, admit them, and correct. In this article, we’ll consider the main customer service mistakes and how to avoid them.

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