Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Resources

Situational Marketing: Tools to Learn the Latest Trends

Situational marketing is an instrument to grab audience attention. It is a brand’s response to the latest news. Applying situational marketing in the marketing strategy allows drawing attention to the company and increase brand recognition. This can be any success or failure of actors, sport sensations, a release of a long-awaited movie, or a strategic mistake. One of the first examples of situational marketing is the tweet of Oreo, published on February 3, 2013. In the United States, during th

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Subdomain Auto-Configuration

How can DNS configuration be done better? Right, automatically. Today, on the Short.io blog, we introduce to you the method on how you can automatically configure subdomains. Now, if you want to add a bunch of subdomains to Short.io, you don't need to set the DNS for them separately. When it comes to automatic subdomain configuration, a wildcard DNS record comes in handy. What Is a Wildcard DNS Record? A wildcard DNS record is a record that will match requests for subdomains you haven't alrea

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Opening YouTube after Clicking a Link

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile YouTube app on the specified page. When using Android targeting, visitors will end up on a YouTube page after clicking a short URL. As a result, you can use the YouTube link to open a YouTube channel or a video. That helps to promote and increase the number of likes, comments, followers. The advantage o

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Resources

How to Import Short Links in Bulk

If your current link-shortener doesn't meet your requirements — it is too expensive, it has few features, support is too slow — import your links to Short.io. You can do this easily and without losing the original URLs and associated data. Note: If the URL shortener doesn't allow exporting links, contact Short.io support. Straight to the video guide or follow the instruction: 1. Request your current URL shortener for exporting links. 2. Get a file with short links. 3. Go to your Short.io

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Organize Short Links by Using Folders

What is the basis of a productive day? Sure, well-organized work. Well-organized work starts with a tidy mind, a tidy desk, and good time management. A 'tidy desk' can mean more than just an organized workspace. Here, we also refer to your PC desktop, mobile desktop, documents, notes, and so on. You increase your chances of doing your work well by organizing your notes for work and other business affairs. This is why services such as Trello, Notion, Google Drive, etc. are really helpful. Short

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Mobile Short Links to Launch Twitter App

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile Twitter app on the specified page. When using Android targeting, visitors will end up on a Twitter page after clicking a short URL. As a result, you can use the Twitter link to open your business/personal page or a Twitter post. That helps to promote and increase the number of likes, comments, followers

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Link Shortener for Pinterest

Pinterest is becoming increasingly popular among social media marketers. It's considered an additional source for promoting your brand and sharing ideas as well as thoughts. On the other side, Pinterest commonly serves to find new ideas and inspiration for brand marketing from other accounts. Favorite pins and personal boards shared with friends or colleagues are spread among marketing teams. But is it convenient to share a long link with a loaded slug that barely illustrates what's behind the

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Running Facebook Messenger after Clicking a Link

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we observe how to create a short link that opens a mobile Facebook app on the specified page. When using Android targeting, visitors will end up on a Facebook Messanger dialog after clicking a short URL. As a result, you can use the Facebook Messenger link to open a dialog with your business page. That helps to promote and increase the number of leads, requests,

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How to Cloak Links for Dropbox

Short.io provides link cloaking for replacing a long URL with the short one in the browser address bar. For example, the link like " https://www.dropbox.com/s/video fhsbfwieufvewuifhwevfiuenchfwpoeifyvry.mp3 [https://www.dropbox.com/s/video%20fhsbfwieufvewuifhwevfiuenchfwpoeifyvry.mp3]" is replaced with "https://yourdomain.com/video." [https://yourdomain.com/video.%22] The feature's purpose is to hide possibly important parts of links like UTM parameters, affiliate code. The most frequently clo

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Short.io Integrates with Google Tag Manager

Google Tag Manager is a helpful instrument to store the integrations with other services in one place. GTM allows adding tags for over 50 services, among which Google Analytics, Google Ads, Google Optimize, Adroll, Hotjat are available. The advantage of Google Tag Manager is that it performs as a container for the integrations. You configure and store tracking tags for needed applications in Google Tag Manager. Short.io provides integration with GTM for short domains. Today, on the Short.io bl

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3 Reasons to Sign an SLA with a Service

Although a Service Level Agreement contract wasn't commonly used 20 years ago, thanks to the development of IT technologies, SLAs have ended up finding regular use in services. Downtime is one of the most significant issues in any organization. Application updates, network outages, human errors, or server failures may cause downtime. Service downtime is considered even worse for a paid service due to continuous complaints from the customers. To improve any bad user experience, SLA was introduce

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How to Create Link that Opens Instagram App

Short.io provides Android targeting to redirect Android users straight to the appropriate page of any mobile application if the app is installed. Today, on the Short.io blog, we observe how to create a short link that opens an Instagram app on the specified page. When using Android targeting, visitors will end up on an Instagram page after clicking a short URL. As a result, you can use the link for an Instagram page or IGTV that you want to promote and increase the number of followers. The adv

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