Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Using Short.io for Christmas Campaigns

Launching a holiday campaign can seem quite challenging. To have success in advertising campaigns, you need to follow some golden rules: * Do research. Сhart the way before launching a campaign by analyzing and estimating how customers usually interact with the products, which payment method is the most reliable, and so on. Detect and correct the mistakes from last season's campaigns. * Conduct tests. Before a global launch of a holiday campaign, do a small launch a week or two be

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How to Create Universal Analytics (UA) Property

Since a new version of Google Analytics 4 property (formerly known as an "App + Web" property) was implemented, it is now the default version when you create a new property. For some users, it is not obvious. So how can you actually create the previous Universal Analytics version? 'You need to add a whole new property for Universal Analytics. This will send all of your site data to a new location. You won't lose your old data. It will just get split up between two different properties. However

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How to Track Referrers from WhatsApp, Telegram, and Viber

For short links in WhatsApp, Telegram, Viber, or other messaging apps, no referrer can be tracked on Short.io or Google Analytics. When clicking a short URL in messengers, an external browser is displayed, and no further information is passed. Such a source is categorized as 'direct.' If you share links via messengers, you should perform additional steps to get comprehensive data. This way, access can be measured through campaign tracking. What is Campaign Tracking If you still are not familia

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How to Launch SMS Bots with Short.io

SMS marketing is a tool used by many brands to improve customer service. Usually, brands send SMS to keep customers informed about updates like order confirmations, delivery fulfillment, and others. Since SMS messages are limited by the number of characters and sending a few ones is expensive, applying a shortening service has become a helpful tool. Start Link Shortening Get Started for free [https://short.io/] How would you benefit from SMS marketing? * Short messages with a call-to-action

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Canva URL Shortener

Canva has become more popular in the past years. The app's audience continues to increase as Canva is widely used for creating qualitative and engaging visual content. Canva has a massive library of graphic design templates that involve design approaches. Canva provides design templates for the following: * Blogs, magazines, and e-books * Official and methodological documents * Educational materials * Marketing campaigns * Posts and stories for social networks * Entertainment materials

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Short.io Use Cases for Black Friday Sales

It's Black Friday soon! Black Friday lasts for one day, but marketing campaigns start one or even two weeks before the time. The holidays are a golden time for e-shops, shops, and sellers. In the run-up to Black Friday, most companies actively promote discount products. Many ads with Black Friday headlines are spread on the Internet to attract people. Social networks, websites, emails, and SMSs are commonly used to promote Black Friday sales. A common mistake is using long links in promotional

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How to Drive Traffic from Audio Sources

There are other ways of interacting with links than clicking. Using QR-codes, pronouncing links, or typing URLs in the browser address bar are also forms of link interaction. Today on the Short.io blog, we'll show you how to optimize your links for voice. When we think about URLs, the things that come to mind are online ads, social media posts, brochures, and business cards. But we sometimes completely forget that users can not only see but also hear links. Thanks to Siri and Alexa, Instagram a

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Open Graph Metadata: Customize a Link Preview

Open Graph is a protocol that allows you to customize a generated preview data when you share a link on social networks. Social media is a significant driver of most of the site's traffic. As a result, the ability to manage the power of social meta tags is a vital skill for today's marketers. The tags affect conversions and click-through rates hugely. For example, have you ever shared a link on Facebook only to find that the thumbnail was missing, or there was a totally different picture than

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Link Shortener for TikTok

TikTok boomed in 2019–2020. The app's audience continues to skyrocket. TikTok is considered a marketing tool for promoting your brand and sharing creative ideas and advice. TikTok doesn't provide a built-in URL shortener, so you need to appeal to a third-party service. Fortunately, Short.io provides a browser extension that allows one to shorten links straight from a web page. The Short.io Chrome/Firefox/Edge extensions make it easy to create branded links on TikTok in a few clicks and leverage

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How to Launch TikTok after Clicking a Link

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile TikTok app on the specified page. When using Android targeting, visitors will end up on a TikTok page after clicking a short URL. As a result, you can use the TikTok link to open a TikTok channel or a video. That helps to promote and increase the number of likes, comments, followers. The advantage of th

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8 Ways to Use QR Codes

During the coronavirus pandemic, the use of QR codes is gaining popularity. The advantage of using QR codes is that the instrument does not require to make contact, which helps avoid unnecessary touches and decreases the chances of infection. In this article, we'll learn why you need to use QR codes in offline marketing, where to apply them, and how to create them. Take a closer look if you want to keep up with the Joneses. When it comes to promotion in the offline world, the set of tools is li

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Mobile Short Links to Launch Google Drive

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile Google Drive app on the specified page, if the app is insalled. When using Android targeting, visitors will end up on Google Drive after clicking a short URL. As a result, you can automatically open necessary files on the app without redirection to the browser. That helps to provide a better access to a

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