Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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What Makes Good Customer Support

Customer support matters. For companies to build a stable, permanently growing business, a support system is crucial. Today, on the Short.cm blog, we'll determine the primary components of a strong support system and the benefits that every business can obtain by providing it. Let's jump into it. 1. Non-paying clients are worth supporting Why do most businesses provide paid support? This doesn't meet the customer-oriented concept. Primarily, strong client support is in the interest of businesse

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What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. Copying a link referrer in the Clicks Stream statistics. The referrer column on the Clicks Stream table indicates the address from where a user opens your link. We've allowed clicking this link for a quick redirect. It may provide you the additional information of a site indexes the links. 2. Developer portal [https://developers.short.cm/reference] We've implemented the Short.cm develop

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How to Track Email Open Rate with Short.cm

You can launsch an email marketing campaign, use the random titles and subjects, get the clicks, and even sell the products. However, it's tough to build a sustainable business without tracking the open rate. The open rate is a metric for estimating the quality of an email campaign for further improvement. The open rate shows how many people opened the email. There is no perfect rate for the indicator to look up to when analyzing the discoveries. However, 20% more is considered to be a good in

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Why is Short.cm a Paid Service?

Have you ever thought about why some URL shorteners are free while the other ones — paid? Let's think together why it happens. Nothing is free. The work costs money, the hosting costs money. If a URL shortener is entirely free, it sells your clicks for $10 per million. Let's observe the main features that differ the paid link shorteners from the free ones. * Trusted Domains Free services provide only a generic domain (e.g., goo.gl). You can't add your branded domain for shortening links.

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Call To Action Examples to Increase Website Traffic

The goal of all businesses is to engage as many customers as possible. To do this, you need to push future clients in the right direction along the buyer's journey. The practical way to reach this is by using call-to-action (CTA) buttons. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] Call-to-action is a short phrase that motivates and encourages website visitors to take a specific action, which is usually highlighted in the form of buttons. For example: buy, downloa

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What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. * New version on Product Hunt We've relaunched Short.cm on Product Hunt [https://www.producthunt.com/] 🎉 Explore our 2.0 version [https://www.producthunt.com/posts/short-cm-2-0] and share your impressions. Now, we expect people find and learn about Short.cm easier. * Help Center We've transferred our support articles to a new location — Zendesk support. The service provides a

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How to Integrate Short.cm with Trello

Zapier for branded short links is a powerful weapon that strengthens work automation. Short.cm and Zapier allow launching repetitive actions, like creating, changing, and sharing branded links. Once you set up the integration, the steps are carried out without your involvement. Today, on the Short.cm blog, we'll introduce you a helpfull Zap for your time and product management — Short.cm & Trello. Briefly about the Apps Trello is a simple application for project management. One of the best fea

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4 Tools for Managing a Personal Brand

When you're thinking of promoting and managing a personal brand, you need to use some additional tools to strengthen your work. Today, on the Short.cm blog, we'll walk you through four essential instruments to help you empower the personal brand. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] 4 Tools for Managing a Personal Brand A personal brand includes all the characteristics of any enterprise — a success story, values, and audience trust. In personal branding, on

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Get the Brand Promotion from Twitter

Twitter is a social network you can take no notice of when promoting your service. A study shows that 30 out of 50 leading brands use Twitter. It is a widespread network in the USA, so you have a chance to engage many users. Twitter is a social channel where the content is born and then spread to other networks. You can use it to build a brand name or improve the reputation. It is useful for businesses of different sizes. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa]

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5 Use Cases of Mobile Deep Linking

A problem that bothers mobile app developers is making links on the mobile platform as reliable as on the web. When clicking a link on the web, a page with the necessary content is opened. In the mobile world, things are not that simple. It is deep linking that redirects users from a URL to a specific screen of a mobile app. When using an ordinary link, a page with the needed content is opened in a mobile browser rather than the mobile app. Deep links allow you to perform better. Imagine that y

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How to Configure a Domain on Freenom

Freenom is just like any other domain registrar. The main difference is that most of the Freenom domains are free. Today we'll walk you through a guide on how to register and configure a domain on Freenom for further using on Short.cm. 1. Go to Freenom. 2. Search for a needed domain to check if it's available. 3. Select an available domain. 4. Click Checkout. 5. Choose "Use DNS" and add the records. Region Short.cm IP Americas, Asia and Africa 18.184.197.212 or 52.5

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Stop Doing These Things in Email Marketing

Before sending an email to recipients, think about how it looks. Is it informative for users? Whether users open and read the email or not? Finally, will you open the email if you receive it? To answer YES to all of the questions, we'll walk you through the mistakes in email marketing. Making such mistakes in email marketing campaign may lead to low open rate and conversion. 1. Not using short branded links. Some URL shorteners provide customers with the generic domain to test a service. Howev

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