Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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4 Ways to Use Instagram Effectively

Instagram is a stellar social network, which has transformed from a simple tool for sharing photos to a massive advertising platform. Now Instagram is an enormous service for brand promotion. There are many successful companies, which has become famous thanks to Instagram. However, not all the brands are succeeded in Instagram promotion as it has quite complicated algorithms. Let’s take a look. * Impressions. If the followers comment, like, and share your posts, Instagram increases the rea

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How to Use Short.cm to Track Social Media Influencer KPIs (Guest Post)

Social media influencers are one of the most potent weapons a brand can use to boost their image, awareness, and customer loyalty. 92% of customers trust influencer’s opinions over traditional advertisements. 49% of people say they depend on influencer recommendations to inform their decision-making process. 40% of people also say that they purchased an item online after they saw a social media influencer used it. That kind of statistic is game-changing. If you’re not factoring influencers int

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How to Build UTM Tags in Short.cm

The primary goal of any activity on the web is to attract the audience to have them make the desired action: purchase goods, order products, click on a link, subscribe to the channel. Using some promotional tools, you can reach the expected results. However, how do you know from where the particular traffic comes from and what is the effectiveness of each source? The answer is to use UTM-tags. What are UTM tags? UTM tags are some individual parameters that fill in the link, allowing analytical

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Video Metrics Worth Tracking

Many services are accepting the increasing boom of video marketing to develop their businesses. Launching a video marketing is just the first step of success. The question is how you can tell if your business videos are taking off? All of us hope that the efforts we exert into marketing will help our business. However, if we do not track the primary video metrics, we can’t know for sure. It can feel like your video content is helping, but our gut feeling isn’t always correct. To make sure the

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What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. * Link statistics 1. Timezone support for link statistics is available. Create and track short links in different timezones. This helps especially while traveling as you can change a timezone depending on the country. 2. We improved a period selecter for statistics. * Password protection Now password protection allows contacting the website owner. Enable or disable v

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How to Export Links from Bitly

Bitly is the largest link shortener company used by many businesses. However, some users may consider transferring links to other services. Free Bitly users do not have the functionality to export links: Bitly Export Links Data [https://support.bitly.com/hc/en-us/articles/230631767-Exporting-Link-Data]. So, what to do in case you need a list of your bitlinks to make a report or migrate to another shortening service. Here is a way for exporting links from Bitly straight to Short.cm. The idea is

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Downtime: How to Keep Short Links Working

Downtime is a period when a service is functionally unavailable for use. Downtime can occur unexpectedly, or it can be planned. Unexpected downtime often happens when a system is unable to work due to an unplanned event. There are some spread reasons, which could cause an unexpected downtime: * Web Hosting Issues. * DNS Issues. * DDoS attacks. * Natural Disasters. Short.cm rarely experiences downtime (knock on wood), but no one is safe. In case Short.cm is downtime, your short links won’t

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Domain Types You Can Add to Short.cm

When registering on Short.cm or adding a new domain, you are offered to choose a type of domain you want to use. Today, on the Short.cm blog, we'll take a closer look at each option. 1. Experiment mode: Free subdomain Short.cm provides a generic domain “shortcm.li” for testing purposes. Add a subdomain, for example, “something.shortcm.li” if you want to learn how Short.cm works. Generic domains are usually used for spamming, so they have a terrible reputation. That is the reason why shortcm.li

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What's New

Short.cm introduces some updates over the last two weeks. We continue redesigning our website, so the focus is on improving the internal web pages. API Page [https://short.cm/api] We improved the API page by making it easy to navigate. That helps to find the content you're looking for much faster. The API page has a clear structure. Now you can test the codes straight on the page. Just click "Try it out." Link Edit Window A redesigned Link Edit window now has branded icons and buttons. It in

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What is an Effective Email Marketing Strategy?

You can launch a regular email marketing campaign, use the random titles and subjects, get the clicks, and even sell the products. However, you will never build a sustainable business growth without a clear strategy. An email marketing strategy includes two primary steps: the goals to achieve with the email marketing, and actions needed to achieve these goals. Set the goals We highlight 3 main directions to set the goals: 1. Website traffic and leads from the emails. 2. Brand trust – open t

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How to Track Short URLs

Tracking short URLs is possible for analyzing the data on each step of the customers’ journey. The goal is to get robust data about users' behavior, the number of redirections, the completed orders, and so on. On the Short.cm blog, we introduce some tools and methods on how to evaluate the performance of the short URLs. Note: All the ways, listed below, may be used on Short.cm. Take your laptop and try implementing them at once. Short.cm Statistics Short.cm provides the statistics for the br

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The Reason Facebook Blocks Short Links

Protecting customers’ privacy is at the heart of Facebook. Facebook does a lot to safeguard privacy, so they’re taking action regarding potential past abuses and putting stronger protective measures in place to prevent future abuse of the platform. Generic domains are compromised by spammers When posting a short link on Facebook, you might face the error message “Your content couldn’t be shared because this link goes against our Community Standards. If you think this doesn’t go against our Comm

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