Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Emoji Short Links Now on Short.cm

All people around the world are now using emoji in messages. It is a modern language, which is used to express emotions. Thanks to emoji, messages are full of energy. We can easily understand what the author feels by using emotional icons. You may like emoji or not, but now most world brands are using them to grab customers’ attention and increase the conversion. See the examples of world brands, which already included emoji to their campaigns. 1. Domino’s Pizza 2. McDonald’s 3. Disney

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Summary of the 2018 Year in Short.cm

Another year has passed, and we proud of what happened with Short.cm during this period. In short, 2018 was the year of hard work and development. So we decided to share a summary of the 2018 year. See the Short.cm achievements over the last 12 months. 1. Metrics of growth. Learn the primary Short.cm metrics reached in 2018. * Monthly Recurring Revenue (MRR): +158% * The number of registrations: +117% * The number of users: +234% To sum up, monthly recurring revenue increased 2.5 times, th

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Tricky Feature: Set up Short.cm Mobile App via a Browser

If you think the article is about Short.cm app on the App Store or Google Play, discard this idea. We’ll show you a tricky function on how to install Short.cm mobile app using a browser. Short.cm has an iOS app, but it needs improvement. Besides, we are going to launch the app for Android in the near future. If you want to set up Short.cm app on your phone with the mobile browser, follow the instruction below. Here are the guides separately for iOS and Android devices. 1. iOS OS. * Open Safa

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Why is HTTPS Important for Short Links?

The main task of the website owner is to protect the site from the phishing as much as possible so as not to get a malware as well as endanger customers’ private data. HTTPS encrypts data and prevents it from being intercepted. How does it work? When you are redirected to the site, your browser receives a certificate from the server, which contains all the information about the site and its owner. The browser gets the public key, which it uses to encrypt all the data. If someone wants to recei

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301 Redirect: Optimize Links For Search Engines

URL Redirects are an inevitable part of the web-page optimization. That is useful if your page is permanently or temporarily offline. With redirects, the users aren’t confused with the non-existing web-page. 301 Permanent Redirect is what perfectly suits your needs. The correct optimization of the redirect influences SEO and save your website on the Google search results. Think of the redirection if talking about short links. The mechanism is based on redirecting users from a short link to the

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What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. Deep links. Universal Mobile Links let you redirect users directly to your app after clicking a short link. This is available for both iOS and Android. Users click a short link, and if they have your mobile app installed, they are redirected to the app. If not, they are routed to the browser page. To set up the feature, go to "Deep Links" tab on your dashboard. [https://short.cm/] 2.

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Two-factor Authentication (2FA)

The idea of 2FA is to provide you with an additional way to verify that you are the owner of the account. Improving account security and complicating the hacking process for an attacker is necessary features if using services where you keep money and/or personal data. We implemented two-factor authentication to our service, so now you can be sure in your online safety. Short.cm supports 2FA via specialized authenticator apps called “Google Authenticator” or “Authy.” The app, pre-installed by y

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What is a Short Branded Link?

A short link is a long URL converted into an attractive and memorable form used to redirect visitors from one web page to another. Let’s look at the example: * This is a long link: https://website.xyz/must-take-things-while-travelling-abroad/best-checklist * So this is a short form: https://shortcm.li/HdsJH8 A short URL contains a generic domain and a random slug. What does a generic domain mean? A generic domain is a link shortener’s domain name like “shortcm. li”, “bit.ly.” The better

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Branded Links & Instagram Stories: How to Link

Instagram stories grab users’ attention more than Instagram posts. Users spend more time watching stories than reading news line. This statistical analysis pushes marketers to use stories to its max. Do you know the importance of adding links to stories, or what to do if your account hasn't the ability to use links? If not, learn all the necessary information below. Why do you need to add a link to the story? The creation of a clickable link at the bottom of the stories is a great chance to inc

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Stop Doing These Things While Shortening Links

Before sharing the link on social networks, think about how the link looks. Is it attractive to users? Will users want to click it or not? Eventually, will you click the link if you see it in a competitor’s blog? Some spread mistakes of short links may prevent a successful promotion. 1. Using a generic domain. The usage of a generic domain in your short links doesn’t bring as many successful results as if using a branded one. Learn advantages of branded domains: * Branding. If you want to p

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What's New in Short.cm

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. Two Factor Authentication (2FA). We implemented 2FA to our service, so now you can be sure in your online safety. Short.cm supports 2FA via specialized authenticator apps called “Google Authenticator” or “Authy.” The app, pre-installed by you to work with the service, has a constantly rotating set of codes you can use whenever you need. 2. Bulk Link Creation. Recent improvements let yo

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CPC, CPM, and CTR: What's the Difference

CPC, CPM, and CTR indicators help to understand the reports of the advertising campaigns, as well as to plan the further configuration of advertising correctly. CPC and CPM are pricing models and payment options of online advertising. CTR is a primary indicator of the advertising effectiveness on the Internet. * CPC Cost Per Click CPC is the amount that is paid per click on the ad made by a user. CPC shows how much, on average, each link click costs. CPC is a metric used in the online advert

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