Situational marketing is an instrument to grab audience attention. It is a brand’s response to the latest news. Applying situational marketing in the marketing strategy allows drawing attention to the company and increase brand recognition. This can be any success or failure of actors, sport sensations, a release of a long-awaited movie, or a strategic mistake.
One of the first examples of situational marketing is the tweet of Oreo, published on February 3, 2013. In the United States, during the game of the National Championship, the light went out at the stadium. The Oreo creatives published a post that later hit the pages of Forbes.
Information is gaining popularity quickly. How to catch a press event and then leverage it on social media to drive conversion? Here are the tools, which help to be aware of the latest trends and app.
Trends 24.in : the most discussed topics on Twitter
Twitter is a top-rated social network. It is a channel where the viral content is born and then is spread to other social platforms.
Trends24.in comes in handy when investigating popular social content. The service is useful as it provides a country selection. Based on your target audience, choose a location to hit the nail on the head. Then select a hashtag and browse popular tweets.
Reddit is a collection of forums, where people read and share content or comment on other communities’ posts. A bunch of memes and jokes, which will be favored in other countries only in some days, takes place in Reddit. You get a constantly updating feed of breaking news, fun stories, pics, memes, and videos.
Check the popular Google requests that users search for today. For example, on Sunday, November 10, the People Choice Award 2019 was on the top search. Today, February 5, Rush Limbaugh illness takes the first place.
The "Current Events" category on Wikipedia spreads the worldwide current news and events. The topics are various and include disasters, health, law, politics, sport, art and culture. Daily updates allows tracking recent news and generate viral content.
The most popular YouTube videos take place on the "Trending" block. New music videos, trailers, funny videos, and other ones that are spread among users will be placed in the trending section.
Aim at using balanced news. Avoid the negatively colored press events, conflicts of countries, religion, sexual orientation, and so on. Controversial topics may adversely affect the reputation of the brand.
What did you learn?
- marketing trends;
- small business trends;
- seasonal trends;
- ideas for situational marketing;
- how to use situational marketing;