Nearly 90% of customers don't make purсhases after visiting a website. How then does a business not lose warm traffic and convert visitors into buyers? That is the question most marketers ask themselves.
The advice is as follows: stay in the minds of visitors and don't let them forget about your service. The reminders in the form of advertisements, which are displayed while users surf the Internet, eventually cause visitors to return to a website to finish a purchase.
That's where retargeting comes in handy.
Retargeting: What is it?
Retargeting is a technology that shows ads to those users who have already made some actions on a website (such as added a product to the cart or viewed the products) but haven't completed a purchase.
The retargeting feature displays the advertisements on Facebook, LinkedIn, Twitter, Instagram, and Google. That means retargeting covers all of the places where visitors have been surfing.
As such, retargeting gives online businesses a chance to re-engage visitors and encourage them to finish an action. The strength of retargeting is based on a firm psychological factor. With the help of retargeting, potential buyers can see the products that previously interested them.
If buyers face the ad many times, they will be more likely to make an order. Retargeting inspires users who already know your company and will return to the site again and again. It can be helpful at every step of the sales funnel.
Characteristics of Link Retargeting
Link retargeting is a method of setting up a retargeting pixel to enable it for your links, created on Short.cm. You're not limited to the people who just visited your website. Get it off the ground and retarget every person who clicks your short link. That could be any destination to redirect people to.
The advantage is that link retargeting doesn't require implementing a JS code to the header of your website. You need only one retargeting pixel that you specify in the Short.cm account.
That way, retargeting will let you grow traffic twice more by returning visitors back.
Link Retargeting Insights
To make retargeting live, you need to share your short links anywhere: SMS or email marketing, social networks, offline marketing material, QR codes; The list is endless.
After a person clicks a link and leaves a web page, then you retarget him/her with a relevant piece of content. A perfect example is using short URLs for specific goods of an e-shop. That results in targeted advertising, as people will see an item they were previously interested in.
SMS and email marketing campaigns allow sharing, for example, of a link with a special offer, and then don't let visitors forget about a discount.
As an alternative to installing the code on the website, Short.cm integrates with Facebook Pixel, Adroll, or any retargeting app from Segment. Select one of the apps, copy a retargeting pixel, and add it to your Short.cm account to launch retargeting. After that, create an advertisement for re-engaging visitors.
Short.cm transfers the information about clicks to the apps library so that the applications display the ads for those visitors who have clicked a short branded link. You don't need to be a developer; just use tracking ID to transfer data between two apps.
Retargeting is just a marketing tool, not a kind of magic that can solve all marketing problems and increase conversion. A successful sales funnel cannot exist without a helpful, high-quality service.
What did you learn?
- retargeting insights
- link retargeting
- how to set up retargeting for short links
- how to reach people who haven't made a purchase