The Importance Of Vanity Links

Vanity URL is the same as a short or branded link. To create it, choose a domain, and a TLD, as well as customize a slug. As a result, you will get a memorable, informative, short and clickable URL.

However, the attractiveness is not the only advantage of a vanity link.

  • Increase brand recognition

When you create a vanity link, use a custom domain. The more users see your brand name, the more likely they will remember it while choosing a product trademark. It is a vanity link, which easily stays in users’ memory.

  • Increase brand trust

Some short links scare users: they look strange, and the link content is not explicit (all of a sudden, it's spam or a virus). A branded domain and customized link help to increase brand recognition. With it, links look safer and more secure not confusing customers with an unknown address.

  • Improve SEO

Use keywords in the URL slug. Keywords play a significant role in the ranking of the page. However, do not add too many keywords to URLs, as search robots may consider them as spam.

  • Track the detailed statistics

To measure the success of publishing on social networks, you may use a bunch of UTM tags. However, such a link is too long and takes extra space.

Using a shortening service can help you track social media engagement. It not only shortens links but also shows the detailed statistics of the success of the links. For example, how many users visit your website from a specific post. Besides, you get additional information about users: a country, a city, a device, and a browser.

  • Increase CTR

It is essential for internet users to click on trustworthy links. Customers should know what is hidden behind the link at first sight. This is a psychological factor, which plays a crucial role. Seeing something cute, both you and I will desire to touch it; this also happens with customers. When they see a beautiful link, trust, assurance, and a nice URL make them click on it. Therefore, the CTR of vanity links is 40% higher than of long URLs.


Shortening service is a necessary tool used by developers, SMM specialists, startups, and businesses. If your link shortener is too expensive or has a few features, test — the cheapest service on the market with an extensive set of features.

What did you learn:

  • What is a vanity url?
  • Benefits of using short links.
  • Why do you need short branded links?

Read also:

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