December is a busy shopping month. All the retailer chains, including such giants as Amazon and Walmart, are looking forward to the customers. Customers, on their turn, eager to buy a lot of presents for their close people.
In the run-up to Christmas, most companies actively promote various Christmas goods. Many ads with Christmas headlines are spread on the Internet to attract people. Social networks, websites, emails, and SMSs are commonly used to promote Christmas gifts.
A common mistake is using long links in promotional ads, posts, or emails. Short links, mostly branded ones, increase brand trustworthiness, and engage more users. Short URLs attract users thanks to being tiny, containing a branded domain and a configured slug.
Today on the Short.cm blog, we'll walk you through six practical Short.cm insights that will assist in improving a Christmas advertising campaign and engage more customers to make purchases.
1. Branded Domain
When sharing a short URL that contains a generic domain, the link might be blocked by social networks or email providers. Some URL shorteners provide customers with the generic domain to test a service. However, the generic domain is also used by spammers, so they often compromise its reputation.
Short.cm helps to avoid being blocked when sharing short links. You can add up to three personal branded domains on the Free plan. Branded domains are credible; when users see the brand name, it promotes a link. A personal domain belongs only to your company and cannot be compromised by spammers. So, your custom short domain is thoroughly approved by all social networks and email providers.
2. Slug Customizing
Slug is a word(s) after a URL slash that describes the content of a short link. The links with random slugs are not trustworthy and usually considered as spamming. A perfect URL slug should suggest an idea of the content at first glance. Such a rule helps not only to understand what's hidden behind the link but also to improve website SEO.
With Short.cm, you can customize short URLs. The benefits are attractive and readable links, improved SEO, and user experience.
The links for Christmas sales may look like: brand.com/christmas; brand.com/gifts; brand.com/giftsunder50.
3. Link Expiration
The information doesn't stay relevant; ultimately, it becomes out of date and unnecessary. Short links, on the contrary, stay unchangeable.
Short.cm developed the Link Expiration feature that provides short links temporary existence. By specifying the time and date, an original page URL is automatically changed to a new relevant one. Sometimes, the new page isn't required, so the link becomes unavailable at the specified time.
The feature is useful during Christmas marketing campaigns when the link is no longer needed after the campaign ends. Thanks to the expiration, users will have no more access to it, instead of accessing a new relevant URL.
4. Twillio SMS Marketing
Short.cm provides the "Twilio and Zapier" integration for bulk SMS. With its help, you send messages to a group/multiple groups of recipients at once. SMS contains a brief text and a short branded URL with a customized slug.
Using Short.cm and Twilio, you'll wind up with:
5. UTM-Parameters
UTM tags are a useful tool for evaluating the effectiveness of advertising and marketing campaigns. How can you find out which social channel or email button is the most engaging? The answer is easy – add UTM tags to the URLs you share.
When publishing a link to some social networks, use different source parameters to track the effectiveness of each traffic channel.
6. Emoji domains/slugs
Just a tricky piece of advice to amuse your customers. Instead of letters in slugs and domains, apply emojis that describe the URL. Adding emojis to short branded links helps to stand out from other brands, be modern, add a bit of humor, and save space. Some Christmas emoji examples:
- brand.xyz/christmas-sales ➡ brand.xyz/🎄💯
- brand.com/christmas-gifts ➡ brand.com/🛍🎁🎄
- travel.agency/canada-on-christmas ➡ ✈️.to/🇨🇦🎄
Wrapping Up
Hope the cases mentioned above will come in handy. Let us know what insight you find the most valuable.
The article is about:
- christmas sales
- christmas deals
- day after christmas sale
- buy a christmas gift
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