The technology of link shortening now is spread in most areas of life: education, business development, marketing, and the game industry. It may be unexpected that link shortening can also be used in the government sector, like the e-government that is being gradually implemented.

E-government refers to the use of the internet as a platform for exchanging information, providing services and transacting with citizens, businesses, and other branches of government. E-government streamlines the access and delivery of government services to benefit citizens.

Digital government offers simple interactions between the government and citizens, the government and businesses, or a government agency to a government agency. Each side implies using short links for improving the experience when using government services.

Government-to-citizens interactions refer to email contact and interactive forms that generate informational responses—for example, the integration of e-ID for customer identification, online requests for primary documents that citizens need (certificates and registry entries).

What about Short Links in Government?

Here, short links can be used in an electronic registered email system to send electronic registered emails or SMS to confirm an action or receive a requested document. Emails, notifications about e-banking ID, student ID-card generation, receiving electronic billing statements—for example, from telecom operators—are possible. Such kinds of emails contain a short link that redirects to a page with needed data. As for government agencies, short links play a crucial role when using URLs in the text of emails. Short links are neat and branded, and they help reach the audience without messing with the email itself.

In addition to leveraging URLs in the form of notifications, short links can be used to generate IDs for students or banks. With bulk creation, it's possible to produce 1,000 short links per request. These links could contain IDs for further sending to recipients by emails or SMS. Such a function allows generating and sending URLs more quickly.

Expired URLs are another advantage of applying short links when sending emails. Here, link expiration comes in handy. When sending links with requested documents or IDs, safety is first. Link expiration allows creating temporary short URLs so that essential data is accessed in time. This way, frauds can't get important information because a short link will be inactive after a certain period.

The transaction stage enables transactions such as paying for license renewals online, paying taxes or fees, or submitting bids for procurement contracts. Here, short links come in handy when sending URLs for confirming a payment or identification. Applying mobile targeting for short links helps redirect customers to different pop-ups of confirmation, depending on OS.

The highest stage, most closely aligned with the concept of governance, involves reinventing how government functions are conceived and organized while exchanging different documents (service reports, vacation lists, payslips, and bank payments). When sharing documents within government agencies, password-protected links must be used, as they are safe. When it comes to some financial reports or private information, short links with a password can be used to make sure the docs reach the required recipients.

Final Thoughts

A URL shortener is a universal tool that can be applied not only for promoting a brand but also to access and deliver services conveniently and safely. Additional instruments, like bulk creation and link expiration, complement the link shortening function. Applying this kind of service allows for reaching aims.

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The article is about:

  • short links and state affairs;
  • government website;
  • URL shortener for government;

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