Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Five Reasons Short Links Are Necessary for Brand Awareness

Brand awareness will often be what makes or breaks a business. In the early days of a brand, getting your name out and grabbing the best type of exposure is imperative. Several businesses, both small and large, enter the game equipped with the best strategies. They spend thousands and establish campaign plans, all for a bigger guarantee of success. After all, getting the right type of brand awareness means getting one step closer to success. But perhaps there is one key factor to brand awarenes

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How Short Links Are an Offline Asset

Although Covid-19 had shaken the entire world, life is slowly falling back into place. While many of us were under lockdown, the online advertising world had risen exponentially. Now, with the new normal gradually taking hold, people are excited to be out and about. This is the perfect time to invest and prioritize offline advertisements. There are several ways to do this, but one overlooked tool brands can use is the short link. But how, exactly, can the short link be of use offline when links

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Here’s How You Can Find Your Best Audience

With the rising popularity of the internet came a revolutionary change in advertising; there are now several types of it. It has thousands of strategies and techniques, and several masterclasses regarding its intricacies are littered across the internet. Billions are spent by businesses to ensure the best advertisements. Campaign plans involving a team of people analyzing data and creating financial budgets are employed. Celebrities receive hefty sums of money to endorse services. With so much

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Why Link Shortening Services Are Essential for Campaign Planning

Campaign planning is a tried and tested way to make businesses worldwide flourish. It combines informative statistics, marketing techniques, budget allocations, and so much more as a master plan to make sure your business is advertised in the most effective way towards the most suitable target audiences. You can google 'campaign planning,' and thousands of sites will pop up, offering both free and purchasable plans and templates to help guide you to success. But with so many resources dedicated

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5 Ways the Short Links Delivers More than Link Shortening

URL Shortening Services have adapted and evolved over the years, helping a variety of brands prosper. It's been employed by both the biggest powerhouse brands and the smallest, blooming businesses. As you click through links on the internet and surf through the apps on your phone, even you have probably encountered links manufactured by URL shortening services daily. With such relevance to our daily internet consumption, one may beg the question, "How exactly are short links more effective th

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4 Powerful Ways URL Shortening Services Can Enhance Your YouTube Channel

Having over 2 billion logged-in monthly users, it’s no surprise that YouTube is the second most-visited site, right after its parent company—Google. With such a massive audience, several influencers and celebrities make it a home for their livelihood, advertisement, announcements, and many more. However, creating a follower base can be very tasking and can get very competitive. With so many big-time influencers already established in the YouTube community, are there some specific ways to produc

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Why Your Brand Needs UTM Tracking

The internet has never been more populated and relevant as it is today. Most brands know that taking their online presence more seriously poses several advantages. Thousands of programs have been developed with the sole purpose of maximizing exposure and engagement. Seminars on building brands and advertising have been held across the globe. The internet has continually revolutionized advertising–for better or for worse. With multiple techniques and tricks created to gain traction for one's br

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4 Ways You Can Benefit from Short Links

Ever since the internet existed, links have been its means of transportation. From the biggest social pages and online brand sites to the smallest, unnoticed websites, links are necessary to get us where we need to be on the internet. You either type up a link address or click on one. However, much like everything else, the standard URL can evolve. Gone are the days where URLs have to be tediously long and messy. With aesthetics and effectivity in mind, short links offer several benefits to use

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4 Reasons to Add Short Links to Your Social Media

Building an online presence has never been as relevant as it is today. With apps like Instagram, Twitter, Facebook, and TikTok blowing up exponentially, social media's presence is becoming increasingly significant to today's society. Your follow count greatly determines how many opportunities are handed to you in terms of endorsements. That's why hundreds of apps have been designed to increase one's followers. Several programs and workshops have been made to educate people on maximizing engage

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Why You Should Use Short Links to Optimize Your Brand This 2022

Rarely a day goes by that the general population does not use the internet. From the older generation checking up on the news, the millennials updating social accounts or working online, to the Gen Z’s scrolling through Instagram or Tiktok—the internet has thoroughly worked its way into our daily routines. With more online shopping, social media platforms, news outlets, etc. coming into play this coming 2022, getting the best tools for your brand is essential. Let’s see how the short link is t

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Using Links to Elevate Your Instagram Stories

Social media and its users have established themselves in today’s modern world. With the budding netizen population, it has become one of the most effective ways of marketing. Having a startling amount of one billion monthly active users, Instagram—a photo and video sharing social media app—has successfully advertised and promoted businesses, brands, influencers, and budding artists across the globe through its “Story” feature. With such a blooming marketing potential, what could be a simple a

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When Should You Upgrade Your Link Shortener?

It's essential to save every penny when a business is starting up. After all, when you don't have an established customer base, your highest priority is to secure that regular client first. But when you already have a burgeoning business, when is the right time to start spending on additional services? Take a look at the features you're missing out on when using a free link shortener. You'll see the benefits you get from paid plans, and from there, you can determine the right time to upgrade yo

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