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Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Using Links to Elevate Your Instagram Stories

Social media and its users have established themselves in today’s modern world. With the budding netizen population, it has become one of the most effective ways of marketing. Having a startling amount of one billion monthly active users, Instagram—a photo and video sharing social media app—has successfully advertised and promoted businesses, brands, influencers, and budding artists across the globe through its “Story” feature. With such a blooming marketing potential, what could be a simple a

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When Should You Upgrade Your Link Shortener?

It's essential to save every penny when a business is starting up. After all, when you don't have an established customer base, your highest priority is to secure that regular client first. But when you already have a burgeoning business, when is the right time to start spending on additional services? Take a look at the features you're missing out on when using a free link shortener. You'll see the benefits you get from paid plans, and from there, you can determine the right time to upgrade yo

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Why It's Crucial to Have Accurate Statistics When Tracking Links

History has proven you need accurate data to know the next steps you should take. That's why governments and companies do their best to gather as much information as they can. Because when you have information on what people want and need, you can effectively serve them— and you can anticipate their desires. This is even more true today. With almost everything now online, it's much easier to gather data. But how do you get the most out of tracking clicks with URL shorteners? Here's what you can

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What's a URL Shortener, and Why Everyone Should Use It?

As our world moves more into the online space, everything put in it—a product page, a personal profile, or even just a single photo—must have an address called the Uniform Resource Locator or URL. Much like an address in the real world, the URL tells the user how to find what they're looking for. However, as your web presence expands, so does these URLs. Because as you add more and more content, the addresses generated for these content become more convoluted. So how do you keep it simple, and

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Role of Short Links for Personal Branding

In this century of modern technologies and active social media use, everyone is trying to create a personal image. A girl posts a beautiful bouquet, conveying an image of a "lucky girlfriend." Parents share pictures of their kids' achievements to create a "best parents" brand. In the same way, businessmen and women create personal brands in the business world. Everything you do in social networks counts for your reputation: what you say, what you write, and even the links you share. The Import

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How to Improve Social Media Delivery

What ideas do you have when thinking about social media delivery? No, no. It has nothing common with food delivery :) It's about social media strategy and ways to share content that will fit your audience's interests. Today, on the Short.io [https://short.io] blog, we will talk about how to strengthen social media delivery to engage the audience. Sharing content with the audience can be performed in different ways: short posts with a description of a product and a link to a website; infographi

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7 Reasons Not to Shorten Links

Don't even think of shortening links. No kidding! If you don't believe us, here are seven reasons that prove URL shortening is intended for the strongest: via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] 1. Your social networks will look engaging. Now, profile descriptions and posts contain branded and customized links. Friends and competitors will be asking many questions similar to "How to create tiny links." You'll get tired of answering. 2. Working late hours. Sho

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How to Measure the Effectiveness of Online Advertising

From the day the online advertising has taken off, marketers have been experiencing some difficulties in measuring the success of online campaigns. How can businesses find out if the ads are profitable or, on the contrary, waste money to no avail? Today, on the Short.io blog, we'll guide you through the tools that help money not go down the drain. The reason of Calculating the Success of Online Advertising Any advertisement is an investment. Every investor wants to evaluate the effectiven

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5 Things to Do with Short Links on Instagram

Short links are a powerful marketing tool to drive more clicks. Vanity URLs attract more users as they are attractive, small, and reliable. Since Instagram allows only one active link in the account, applying short links becomes even more helpful. By the way, Instagram should allow adding an active link to promoted posts, but for an additional cost. Today, on the Short.io blog, we will walk you through the five methods to apply short links on Instagram. 1. Add a Short Link to your Bio Adding a

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How to Avoid Being Blacklisted

Email marketing is a commonly used technique to spread the word about your brand. The initial objectives are to increase brand awareness, customer retention, and revenue. However, often the emails don't reach the recipients, ending up in a spam folder. Strict requirements and spam filters or a personal contact selection are the reason for email blacklisting. The causes of being blacklisted are immense. For example, handling an IP address that previously was used by spammers, leveraging a gener

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Short.io Insights to Increase Halloween Sales

It's Halloween soon!👻 Halloween lasts for one day, but marketing campaigns start one or even two weeks before. The holidays are a golden time for e-shops, shops, and sellers. In the run-up to Halloween, most companies actively promote discount products or simply popular Halloween goods like costumes, presents, and decorations. Many ads with Halloween headlines are spread on the Internet to engage people. Social networks, websites, emails, and SMS are typically used to promote Halloween goods.

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How to Find and Fix 404 Short Links

Broken links are the most unexpected and unwanted pages that harm your website's SEO and user experience. For visitors, it doesn't matter what issue the website owner has. After facing a 404 page, most users will leave the site and won't go back anymore. Some users will think that the site does not exist at all. Others will think that it would be better not to visit a website that serves such errors. Short.io provides some ways to detect and prevent 404 errors. First of all, let's discuss how

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