Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

More stories 12 stories on this page

advice

Short.io Insights to Increase Halloween Sales

It's Halloween soon!👻 Halloween lasts for one day, but marketing campaigns start one or even two weeks before. The holidays are a golden time for e-shops, shops, and sellers. In the run-up to Halloween, most companies actively promote discount products or simply popular Halloween goods like costumes, presents, and decorations. Many ads with Halloween headlines are spread on the Internet to engage people. Social networks, websites, emails, and SMS are typically used to promote Halloween goods.

Andrii

advice

How to Find and Fix 404 Short Links

Broken links are the most unexpected and unwanted pages that harm your website's SEO and user experience. For visitors, it doesn't matter what issue the website owner has. After facing a 404 page, most users will leave the site and won't go back anymore. Some users will think that the site does not exist at all. Others will think that it would be better not to visit a website that serves such errors. Short.io provides some ways to detect and prevent 404 errors. First of all, let's discuss how

Andrii

#elizaveta_melikhova

Cover all Projects by Using Multiple Domains

Using multiple domain names for one or several projects helps you achieve flexibility and differentiate between projects' directions. With the number of customized subdomains on Short.io, it's possible to add multiple short domains for one project and easily manage them from one place. Promote lines of business with multiple domains Say you own an online shop that additionally has blog, feedback, and sales pages. Promoting the pages under one domain may take place, but this solution fits wh

Andrii

advice

How to Return Visitors who Haven't Made a Purchase

Nearly 90% of customers don't make purсhases after visiting a website. How then is it possible for a business to not lose this warm traffic and convert visitors into buyers? That is the question most marketers ask. The advice is as follows: stick in the minds of visitors and don't let them forget about your service. Hence, the reminders in the form of advertisements, which are displayed while users surf the Internet, eventually make visitors to return to a website to make the purchase. That's

Andrii

advice

5 Ideas for Geo-targeting

Geo-targeting redirects to an appropriate web-page based on an IP address of a visitor. Having identified a user's location, relevant content is served. Conduct tests on how different locations may produce some interesting insights. Below introduced five ideas on how to apply geo-targeting. Short.io Features Discover [https://help.short.io/en/collections/2363474-features] Language Experiment with languages and show the visitors an appropriate language according to their location. Track the co

Andrii

#elizaveta_melikhova

Shorten Links With Predefined Features

Short.io integrates with Zapier, meaning that you can make magic with the short links. Today, on the Short.io blog, we'll show how to set Short.io features automatically for the newly created short URLs. Each time a link is shortened, it has an automatically implemented link cloaking, password protection, link expiration, and UTM tags. The idea of the following Zap is based on the Google Sheet. Every time you update a row or add a new long link to the row, the URL with the pre-defined featur

Andrii

shortcm integrations

Direct Integration: Short.io and Facebook Pixel

Facebook Pixel is a piece of code, which you paste to your website to measure the flow of visitors on your page, set up custom events for future customization of the advertising campaigns. With Short.io things are simpler! To connect Facebook Pixel to Short.io, you don’t need to be a developer or know all about codes. The only thing you have do is to input Facebook Pixel ID to the settings of your short domain. After the integration is set up, Short.io and Facebook Pixel create an additional

Andrii

#elizaveta_melikhova

10 Best Ways to Grow Ecommerce Business

In today's time, starting an eCommerce business is challenging. Not only just starting but running a successful one is also not easy. Therefore, to help you out, we have compiled the top 10 ways to increase eCommerce business. We all know that enhancing online sales is the ultimate goal of most businesses, despite their business size. It does not matter whether you are running a small retail business or hired by an eCommerce giant like Google; encouraging sales through online channels takes the

Andrii

#elizaveta_melikhova

Mobile Links for Amazon Shopping

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens the Amazon Shopping mobile app on the specified page, if the app is insalled. When using Android targeting, visitors will end up on Amazon after clicking a short URL. As a result, you can automatically open necessary items on the app without redirection to the browser. That helps to provide a better access to th

Andrii

#elizaveta_melikhova

Top 10 Expert Email Marketing Tips For 2021

When well-implemented, email marketing can be an effective way to increase brand loyalty and boost conversions. Globally, people send numerous emails daily, with the number continuing to rise steadily. Although you may want to do business through emails, it does not mean that all recipients are bound to open your links. Having a functional strategy may maximize your efforts, boost conversions and subsequently create a successful business. Here are the top ten expert email marketing tips to try

Andrii

#elizaveta_melikhova

How to Write a Killer Instagram Bio

Do you understand why your Instagram bio is so important? This small part of your social profile plays a significant role in promoting your account further. The profile cap attracts the target audience and converts them into customers for your company. As a result, it is worthwhile to devote time and energy to write it. Writing an Instagram bio, unlike writing a paper, does not require any special skills from you. While difficult essays can be delegated to one of the top 10 research paper writi

Andrii

#elizaveta_melikhova

How Do Developers Use APIs?

Human beings interact through different mediums such as facial gestures, written words, or word of mouth. But have we ever considered how application software communicates? Do you happen to know? Mobile applications and application software interact through a machine-readable software known as “Application Programming Interface(API).” Each time you search a place on Google map or listen to music via Pandora music or Spotify, you indirectly utilize an API. In this article, we will reveal what A

Andrii