Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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What's a URL Shortener, and Why Everyone Should Use It?

As our world moves more into the online space, everything put in it—a product page, a personal profile, or even just a single photo—must have an address called the Uniform Resource Locator or URL. Much like an address in the real world, the URL tells the user how to find what they're looking for. However, as your web presence expands, so does these URLs. Because as you add more and more content, the addresses generated for these content become more convoluted. So how do you keep it simple, and

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Role of Short Links for Personal Branding

In this century of modern technologies and active social media use, everyone is trying to create a personal image. A girl posts a beautiful bouquet, conveying an image of a "lucky girlfriend." Parents share pictures of their kids' achievements to create a "best parents" brand. In the same way, businessmen and women create personal brands in the business world. Everything you do in social networks counts for your reputation: what you say, what you write, and even the links you share. The Import

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How to Improve Social Media Delivery

What ideas do you have when thinking about social media delivery? No, no. It has nothing common with food delivery :) It's about social media strategy and ways to share content that will fit your audience's interests. Today, on the Short.io [https://short.io] blog, we will talk about how to strengthen social media delivery to engage the audience. Sharing content with the audience can be performed in different ways: short posts with a description of a product and a link to a website; infographi

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7 Reasons Not to Shorten Links

Don't even think of shortening links. No kidding! If you don't believe us, here are seven reasons that prove URL shortening is intended for the strongest: via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] 1. Your social networks will look engaging. Now, profile descriptions and posts contain branded and customized links. Friends and competitors will be asking many questions similar to "How to create tiny links." You'll get tired of answering. 2. Working late hours. Sho

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How to Measure the Effectiveness of Online Advertising

From the day the online advertising has taken off, marketers have been experiencing some difficulties in measuring the success of online campaigns. How can businesses find out if the ads are profitable or, on the contrary, waste money to no avail? Today, on the Short.io blog, we'll guide you through the tools that help money not go down the drain. The reason of Calculating the Success of Online Advertising Any advertisement is an investment. Every investor wants to evaluate the effectiven

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5 Things to Do with Short Links on Instagram

Short links are a powerful marketing tool to drive more clicks. Vanity URLs attract more users as they are attractive, small, and reliable. Since Instagram allows only one active link in the account, applying short links becomes even more helpful. By the way, Instagram should allow adding an active link to promoted posts, but for an additional cost. Today, on the Short.io blog, we will walk you through the five methods to apply short links on Instagram. 1. Add a Short Link to your Bio Adding a

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How to Avoid Being Blacklisted

Email marketing is a commonly used technique to spread the word about your brand. The initial objectives are to increase brand awareness, customer retention, and revenue. However, often the emails don't reach the recipients, ending up in a spam folder. Strict requirements and spam filters or a personal contact selection are the reason for email blacklisting. The causes of being blacklisted are immense. For example, handling an IP address that previously was used by spammers, leveraging a gener

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Short.io Insights to Increase Halloween Sales

It's Halloween soon!👻 Halloween lasts for one day, but marketing campaigns start one or even two weeks before. The holidays are a golden time for e-shops, shops, and sellers. In the run-up to Halloween, most companies actively promote discount products or simply popular Halloween goods like costumes, presents, and decorations. Many ads with Halloween headlines are spread on the Internet to engage people. Social networks, websites, emails, and SMS are typically used to promote Halloween goods.

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How to Find and Fix 404 Short Links

Broken links are the most unexpected and unwanted pages that harm your website's SEO and user experience. For visitors, it doesn't matter what issue the website owner has. After facing a 404 page, most users will leave the site and won't go back anymore. Some users will think that the site does not exist at all. Others will think that it would be better not to visit a website that serves such errors. Short.io provides some ways to detect and prevent 404 errors. First of all, let's discuss how

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Cover all Projects by Using Multiple Domains

Using multiple domain names for one or several projects helps you achieve flexibility and differentiate between projects' directions. With the number of customized subdomains on Short.io, it's possible to add multiple short domains for one project and easily manage them from one place. Promote lines of business with multiple domains Say you own an online shop that additionally has blog, feedback, and sales pages. Promoting the pages under one domain may take place, but this solution fits wh

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How to Return Visitors who Haven't Made a Purchase

Nearly 90% of customers don't make purсhases after visiting a website. How then is it possible for a business to not lose this warm traffic and convert visitors into buyers? That is the question most marketers ask. The advice is as follows: stick in the minds of visitors and don't let them forget about your service. Hence, the reminders in the form of advertisements, which are displayed while users surf the Internet, eventually make visitors to return to a website to make the purchase. That's

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5 Ideas for Geo-targeting

Geo-targeting redirects to an appropriate web-page based on an IP address of a visitor. Having identified a user's location, relevant content is served. Conduct tests on how different locations may produce some interesting insights. Below introduced five ideas on how to apply geo-targeting. Short.io Features Discover [https://help.short.io/en/collections/2363474-features] Language Experiment with languages and show the visitors an appropriate language according to their location. Track the co

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