Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How Do Developers Use APIs?

Human beings interact through different mediums such as facial gestures, written words, or word of mouth. But have we ever considered how application software communicates? Do you happen to know? Mobile applications and application software interact through a machine-readable software known as “Application Programming Interface(API).” Each time you search a place on Google map or listen to music via Pandora music or Spotify, you indirectly utilize an API. In this article, we will reveal what A

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Essential Guide To Monetizing On TikTok

TikTok is, by far, one of the most popular social media platforms to date. There’s no doubt that the app has done wonders in the social media realm, with brand awareness increasing by 54% [https://www.markettap.com/social-media-video/]. But did you know that you can make money on TikTok? You can! Like many other social media platforms like YouTube and Instagram, TikTok can write your next paycheck! With great content and commitment, TikTok will do a world of good for not only your brand or ni

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What Are The Strengths And Weaknesses Of Email Marketing?

Many may argue that email marketing is no longer one of the best ways to promote a business because it has had its time. However, this is not true. The emergence of the COVID-19 pandemic also meant that many physical retail companies were forced to move their businesses online to continue the relationship and communication with customers. Emails have, therefore, remained an effective way for businesses to continue to reach out to customers. So, email marketing [https://blog.short.io/seo-or-sem/

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Every Metric You Need to Know When Using Instagram Stories

Whether you’re a marketer, business owner, sole trader, or you’re just running an Instagram brand account, and you’re using the Instagram Story, you need to make sure you’re using the feature to produce the best results. After all, why spend hours making content that’s not really working for you? As with all kinds of online data, you need to review your analytics and make sure your stories are getting the kind of ROI that will help your business grow rather than chucking money down the drain. B

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How to Not Get your Social Media Hacked

Social media has grown to become an integral part of our lives and businesses in the last few years. Therefore, it has become imperative that everyone knows how to keep their social media accounts safe, considering their importance and the number of personal details they can get from them. It could be devastating for someone if a hacker gained access to their social media accounts [https://blog.short.io/short-links-facebook/], and it can have several negative impacts on their business. Some of

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advice

Link Cloaking for Canva

The information provided below might be outdated - on 12 July 2023, Canva no longer allows cloaking. Short.io provides link cloaking for replacing a long URL with the short one in the browser address bar. For example, a link like "https://www.canva.com/design/DAELsXZoEVM/ZUoJc0tuopPWoOTj_BBP2A/view" is replaced with "https://yourdomain.com/presentation." The feature's purpose is to hide essential parts of original URLs, such as UTM parameters and affiliate codes. The most frequently cloaked

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SEO or SEM? What Is Best For Your Business In 2021

Marketers are revving up their spend on search advertising - a 5.9% rise of paid search investments brings it to nearly $60 billion. Despite the pandemic and macroeconomic disruption, this is a well-calculated move. With more than 50% of shoppers using Google to research a purchase, it’s more than reasonable to focus on search engines for web promotion. Search engine optimization (SEO) and search engine marketing (SEM) may sound the same and are sometimes even used interchangeably. While both a

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How to Audit Your Facebook Ads for Better Results

Nowadays, ads can be placed on Facebook to promote businesses, products, services, etc. As a result, using Facebook can be a great way to gain conversions and revenue. However, what many businesses don’t think about when doing ad campaigns on Facebook are routine audits. Audits tell you and your marketing team what ads are popular, and which ones to improve or discontinue. In this quick guide, we’ll show you 7 steps in performing a successful Facebook Ads. By taking this guide into considerati

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shortcm for

Short.io for Enterprises

Short.io for Enterprises is a reliable option to brand and manage links at scale. It has been prepared for large organizations and lets you implement custom solutions that integrate with advanced processes for big teams. The enterprise plan is freedom; therefore, Short.io enterprise users have no limitations in using the service. On the contrary, the enterprise features are full of advantages. Short.io Developer Portal Visit [https://developers.short.io/] Single Sign-On Save time when creati

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shortcm integrations

Short.io Plugin on WordPress: Automatically Shorten Links

If you have a WordPress website, blog, or you just going to create one, remember to install plugins. A plugin is an extension that is installed on a program, enhancing its capabilities. For example, contact forms, pop-ups, video players, cache cleaners and a whole bunch of other features. The Short.io [http://short.io/] Plugin is one of the plugins on WordPress [https://wordpress.com/]. The WP-Short.io Plugin automatically creates short branded links for your WordPress website pages and article

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Launch Canva App after Clicking a Link

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile Canva app on the specified page. When using Android targeting, visitors will end up on a Canva page after clicking a short URL. As a result, you can use the Canva mobile short link to open a Canva presentation or other visual content. That helps to promote the material and improve user experience and in

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How to Create an SEO Strategy For 2021

If you stay around digital marketers long enough, then you must have heard that SEO (search engine optimization) has changed a lot from what it was. This is true! SEO is constantly evolving, and there are several strategies that marketers focus on at different times. Gone are the days when digital marketers focused on keywords to get their website to rank high. This can no longer be your SEO strategy in 2021. Many businesses now understand basic SEO concepts and how important they are. It has b

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