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Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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SEO or SEM? What Is Best For Your Business In 2021

Marketers are revving up their spend on search advertising - a 5.9% rise of paid search investments brings it to nearly $60 billion. Despite the pandemic and macroeconomic disruption, this is a well-calculated move. With more than 50% of shoppers using Google to research a purchase, it’s more than reasonable to focus on search engines for web promotion. Search engine optimization (SEO) and search engine marketing (SEM) may sound the same and are sometimes even used interchangeably. While both a

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How to Audit Your Facebook Ads for Better Results

Nowadays, ads can be placed on Facebook to promote businesses, products, services, etc. As a result, using Facebook can be a great way to gain conversions and revenue. However, what many businesses don’t think about when doing ad campaigns on Facebook are routine audits. Audits tell you and your marketing team what ads are popular, and which ones to improve or discontinue. In this quick guide, we’ll show you 7 steps in performing a successful Facebook Ads. By taking this guide into considerati

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Short.io for Enterprises

Short.io for Enterprises is a reliable option to brand and manage links at scale. It has been prepared for large organizations and lets you implement custom solutions that integrate with advanced processes for big teams. The enterprise plan is freedom; therefore, Short.io enterprise users have no limitations in using the service. On the contrary, the enterprise features are full of advantages. Short.io Developer Portal Visit [https://developers.short.io/] Single Sign-On Save time when creati

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Short.io Plugin on WordPress: Automatically Shorten Links

If you have a WordPress website, blog, or you just going to create one, remember to install plugins. A plugin is an extension that is installed on a program, enhancing its capabilities. For example, contact forms, pop-ups, video players, cache cleaners and a whole bunch of other features. The Short.io [http://short.io/] Plugin is one of the plugins on WordPress [https://wordpress.com/]. The WP-Short.io Plugin automatically creates short branded links for your WordPress website pages and article

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Launch Canva App after Clicking a Link

Short.io provides Android targeting to open a mobile application after Android users click a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile Canva app on the specified page. When using Android targeting, visitors will end up on a Canva page after clicking a short URL. As a result, you can use the Canva mobile short link to open a Canva presentation or other visual content. That helps to promote the material and improve user experience and in

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How to Create an SEO Strategy For 2021

If you stay around digital marketers long enough, then you must have heard that SEO (search engine optimization) has changed a lot from what it was. This is true! SEO is constantly evolving, and there are several strategies that marketers focus on at different times. Gone are the days when digital marketers focused on keywords to get their website to rank high. This can no longer be your SEO strategy in 2021. Many businesses now understand basic SEO concepts and how important they are. It has b

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Marketing Strategy: How to Plan Yours in 10 Steps With a Template

For any company, from a small online shop to a space technology [https://spacenews.com/noosphere-ventures-aims-to-build-an-integrated-space-powerhouse-qa-with-managing-partner-max-polyakov/] company, a marketing strategy is vital to grow and generate profitable revenue. Marketing increases awareness and boosts the chances of finding powerful allies in business. Therefore, you must include some useful parameters in your marketing template. This article will discuss some of these parameters you s

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Short.io for Educational Institutions

With technology development, the Internet has become an indispensable resource for engaging audiences. It is realized in several ways, such as by launching an advertisement campaign, taking advantage of social networks, and creating a website. For increased productivity, the methods are reinforced by short links. URL shortening is a technique used not only in private businesses, as you might think, but also in all areas of life. Link shorteners open the way to some advanced methods to engage t

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Easy Ways To Promote Your Creative Business On Instagram

Instagram is a popular social network. It provides new entrepreneurs with two significant benefits: a large audience and numerous opportunities to earn money. Starting a business on Instagram appears to be a challenging task. Nonetheless, once you have figured out the fundamentals of the profile setup and operation, you will be able to handle all operations on your own. Instagram is now one of the most popular digital channels for companies to promote their products. It ensures the possibility

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Ways to Advertise Your Podcast

People love podcasts. They are a simple form of content to digest. Listeners can listen while running, cooking, or driving to work or at any other time they want. More brands are considering podcasts as a new marketing channel to take advantage of this fast-growing trend. Today, on the Short.io blog, we introduce tips that will help you promote your podcast by using short branded links. How to Choose a Domain for a Custom Link Shortener Read [https://blog.short.io/best-domain/] Make the link

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How To Drive Visitors Back To Your Website

Retargeting is a technology that shows ads to those users who have already made some actions on the website but haven't completed a purchase (added a product to the cart, viewed the products). With the help of retargeting advertising, you can catch potential buyers and demonstrate those products that previously interested them. If buyers see the ad many times, they will likely make an order. Retargeting inspires users who already know your company and return to the site again and again. It can

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Short.io for Game Developers

Mobile game development is a fast-growing industry. The number of smartphones is increasing, and more and more innovative mobile apps are being developed to engage the audience. The question is how to improve the user experience after the game has been created. URL shorteners come to mind when it's about product promotion and customer engagement. So, what about using Short.io for the mobile game industry? The shortener service will inevitably transform the way the developing game sector operat

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