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Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Resources

How to Add UTM Tags in Bulk

If you want to add UTMs to more than one short link and save time when adding UTMs manually, Short.cm offers bulk UTM tag adding. But first, let's review the difference between UTM tags. Below are five UTM values that are widely used. Look at a Link that Contains UTM Tags: https://link.com/?utm_source=facebook&utm_medium=social&utm_campaign=sale&utm_term=shoes&utm_content=darkpost [https://link.com/?utm_source=facebook&utm_medium=social&utm_campaign=sale&utm_term=shoes&utm_content=darkpost] ;

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Resources

Benefits of Creating a Team on Short.cm

Have you ever thought what percentage of completed projects are completed only by you, and how many of them thanks to a team involvement? We on Short.cm consider that managing a stack of projects without a close-knit team structure is impossible. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] Short.cm provides users with the Team Links function. Together with your teammates, create and manage short links. Below are listed the six main benefits that you obtain by buil

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Resources

How to Use Geo-targeting on Short.cm

Geo-targeting is a response to geo-location according to IP addresses. Having identified user locations, relevant content is served. Conduct tests on how different locations may create some interesting insights. For example, which content drives more conversion from Germany: the content in English or German? Compare the results when redirecting Germans to the English content versus German content. Note that users prefer to visit a relevant website page without specifying his or her location man

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Resources

Components of a Strong Brand

The more valuable the brand is, the more consumers are willing to make a purchase. The question is how to strengthen the brand to be ahead of the game. Below are listed the five essential components that each brand needs to get off the ground. 1. Precise goals Most companies face the same obstacle — they do not precisely know how to set correct business goals. Very few people can clearly describe a sense of their business, that is, why and what they are doing. By using the word "goal," we don't

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Why are Visual Icons Important for a Brand?

It takes two seconds for a visitor to estimate a website. When it comes to your brand identity, a brand logo is not the only element that plays an essential role in company characteristics. Your website URL, brand voice, and visual elements also determine your brand. Visual elements are small but essential icons on a website, images that shouldn't be underestimated. They are at the heart of intuitive navigation that brings products closer to users. They are graphic symbols on a computer screen

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Resources

Short.cm Link Expiration for Temporary URLs

Can information be time-limited? Can it cease after a certain point? An expiration date on information sounds somehow weird. But, it is generally spread on the Internet. Temporary information takes the form of sales, special individual offers, and short-term news. Based on that fact, Short.cm developed the Link Expiration feature. How Link Expiration Works At a time when information is changing, short links aren't. With applying Link Expiration, original URLs can be changed at the moment you sp

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Resources

Mobile Push Notifications for Marketing

One of the influencers of attracting new customers and returning those who stopped using the app is a push notification. This is a small pop-up that appears on the screen of a mobile device. Push notifications are noticeable as they pop up over the opened windows and tabs. The main task of the tool is to "push" a user to open the app. The CTAs are used in the form of pushers to deliver the necessary information. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] What ar

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Resources

What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. New Short.cm Chrome Extension Short.cm has released a completely new, rebuilt from scratch, plugin. The interface is different from the previous one, so get ready to examine a brand new extension. Briefly, about the improvements: * screenshot preview; * domain synchronization; * updated login mechanization; * one-window localization; * a user-friendly browsing experience; * easy t

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Introducing New Short.cm Chrome Extension

We're happy to introduce a considerably improved Short.cm Google Chrome extension. Short.cm has released a completely new, rebuilt from scratch, plugin. The interface is different from the previous one, so get ready to examine a brand new extension. Briefly, about the improvements: * screenshot preview; * domain synchronization; * updated login mechanization; * one-window localization; * a user-friendly browsing experience; * easy to surf and use interface; * a fresh and modern color pa

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Resources

Turn Quora into a Traffic Generator

What do we know about Quora? It's an international service for asking and answering questions. The questions are related to various topics. When first registering on Quora, choose the topics you are most interested in. After that, your newsfeed will contain the answers and questions, taking into consideration your specified interests. Today, on the Short.cm blog, we'll figure out why you shouldn't underestimate Quora and how to start using the world's largest Q&A service to benefit your busines

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Resources

How to Configure a Google Domain for Short.cm

Google Domains is a domain name registrar owned and operated by Google. It is only a domain registrar. You can claim, register, and manage domain names via the service. Google Domains does not offer additional services, such as hosting. Link shortening is available by using a separate domain name that is dedicated just for shortening. For this, you need to register a domain/subdomain and add it to Short.cm. There are many domain registrars you can use for domain configuration, but today we'll

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Resources

Benefits of Using Short Links

Every business is looking for methods to increase brand awareness, sales, and put a product on the map. However, most of the companies forget about a simple tip — the URLs they use to engage new customers. Links are everywhere: account descriptions and publishings on social networks, online advertising, SMS and email marketing campaigns, and even offline printed material. Just imagine how many channels of traffic may be missed because of the long, unattractive URLs. Applying short links is not

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