Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

More stories 12 stories on this page

advice

Short.cm Use Cases for Christmas Sales

December is a busy shopping month. All the retailer chains, including such giants as Amazon and Walmart, are looking forward to the customers. Customers, on their turn, eager to buy a lot of presents for their close people. In the run-up to Christmas, most companies actively promote various Christmas goods. Many ads with Christmas headlines are spread on the Internet to attract people. Social networks, websites, emails, and SMSs are commonly used to promote Christmas gifts. A common mistake is

Andrii

shortcm features

How to Password-Protect Short Links

There's no need not to publish your content or save content as a draft if you want to hide your web content from internet surfers. When sharing the content with a specific audience, password protect it. Reasons to Password Protect Web Pages There are a variety of reasons why you want to lock your website. It just depends on its goals. Below are the most common ideas for password protection: 1. Personal Blog. You want to share the freedom of thoughts only with close friends. 2.

Andrii

news

What's New

Short.cm has introduced some updates over the last two weeks. Learn the details about the new releases below. * Feature: Filters for Click Stream Tracking the detailed data of each click, thanks to the clickstream feature, might be sometimes confusing. There is so much data to analyze so that a needed link may be lost in the stream. To make the clickstream clear and understandable, Short.cm has implemented Filters. Now you can specify a needed data for a click and get results according t

Andrii

#elizaveta_melikhova

How to Add UTM Tags in Bulk

If you want to add UTMs to more than one short link and save time when adding UTMs manually, Short.cm offers bulk UTM tag adding. But first, let's review the difference between UTM tags. Below are five UTM values that are widely used. Look at a Link that Contains UTM Tags: https://link.com/?utm_source=facebook&utm_medium=social&utm_campaign=sale&utm_term=shoes&utm_content=darkpost [https://link.com/?utm_source=facebook&utm_medium=social&utm_campaign=sale&utm_term=shoes&utm_content=darkpost] ;

Andrii

shortcm features

Benefits of Creating a Team on Short.cm

Have you ever thought what percentage of completed projects are completed only by you, and how many of them thanks to a team involvement? We on Short.cm consider that managing a stack of projects without a close-knit team structure is impossible. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] Short.cm provides users with the Team Links function. Together with your teammates, create and manage short links. Below are listed the six main benefits that you obtain by buil

Andrii

shortcm features

How to Use Geo-targeting on Short.cm

Geo-targeting is a response to geo-location according to IP addresses. Having identified user locations, relevant content is served. Conduct tests on how different locations may create some interesting insights. For example, which content drives more conversion from Germany: the content in English or German? Compare the results when redirecting Germans to the English content versus German content. Note that users prefer to visit a relevant website page without specifying his or her location man

Andrii

advice

Components of a Strong Brand

The more valuable the brand is, the more consumers are willing to make a purchase. The question is how to strengthen the brand to be ahead of the game. Below are listed the five essential components that each brand needs to get off the ground. 1. Precise goals Most companies face the same obstacle — they do not precisely know how to set correct business goals. Very few people can clearly describe a sense of their business, that is, why and what they are doing. By using the word "goal," we don't

Andrii

advice

Why are Visual Icons Important for a Brand?

It takes two seconds for a visitor to estimate a website. When it comes to your brand identity, a brand logo is not the only element that plays an essential role in company characteristics. Your website URL, brand voice, and visual elements also determine your brand. Visual elements are small but essential icons on a website, images that shouldn't be underestimated. They are at the heart of intuitive navigation that brings products closer to users. They are graphic symbols on a computer screen

Andrii

shortcm features

Short.cm Link Expiration for Temporary URLs

Can information be time-limited? Can it cease after a certain point? An expiration date on information sounds somehow weird. But, it is generally spread on the Internet. Temporary information takes the form of sales, special individual offers, and short-term news. Based on that fact, Short.cm developed the Link Expiration feature. How Link Expiration Works At a time when information is changing, short links aren't. With applying Link Expiration, original URLs can be changed at the moment you sp

Andrii

advice

Mobile Push Notifications for Marketing

One of the influencers of attracting new customers and returning those who stopped using the app is a push notification. This is a small pop-up that appears on the screen of a mobile device. Push notifications are noticeable as they pop up over the opened windows and tabs. The main task of the tool is to "push" a user to open the app. The CTAs are used in the form of pushers to deliver the necessary information. via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] What ar

Andrii

news

What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. New Short.cm Chrome Extension Short.cm has released a completely new, rebuilt from scratch, plugin. The interface is different from the previous one, so get ready to examine a brand new extension. Briefly, about the improvements: * screenshot preview; * domain synchronization; * updated login mechanization; * one-window localization; * a user-friendly browsing experience; * easy t

Andrii

shortcm integrations

Introducing New Short.cm Chrome Extension

We're happy to introduce a considerably improved Short.cm Google Chrome extension. Short.cm has released a completely new, rebuilt from scratch, plugin. The interface is different from the previous one, so get ready to examine a brand new extension. Briefly, about the improvements: * screenshot preview; * domain synchronization; * updated login mechanization; * one-window localization; * a user-friendly browsing experience; * easy to surf and use interface; * a fresh and modern color pa

Andrii