Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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social media

Get the Brand Promotion from Reddit

Reddit is an American social network, which fits your needs if most of your targeted audience is based in the USA. Reddit has an unusual way of getting traffic, which isn't similar to any social network. The social network includes many forums, where people read and share content or comment on other communities' posts. A word on the basic Reddit terms Subreddit — a community where people, with the same interests, share some useful material. Each subreddit has its own set of rules. Karma — a ke

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shortcm for

How Mobile Providers Use Short.cm

Mobile providers are becoming increasingly digital. The days of trying to replenish account offline have been replaced by making replenishment online. The clicks mobile providers get across multiple channels: SMS, web, and social come into the mix when operators have to think about how to engage the audience best. URL shorteners come into mind when it’s about product promotion and customer engagement. So, what about applying Short.cm to a mobile providing industry? The shortener service transf

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news

What's New

Short.cm introduces some updates over the last two weeks. We continue to redesign the website, so the emphasis is on improving the public pages. * Emails A new branded email design was launched. Now the emails are uncluttered what makes them easily readable. We added fresh and modern color palette that helps to absorb the information. The emails introduce the branded illustrations and buttons as well as updated structure. Take a closer look at some examples of the Short.cm emails: * AP

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shortcm features

How to Export Links from Short.cm

You can export short links from your Short.cm account to an Excel document. For this, contact Short.cm support with the request to enable the export. Why do you need to export links? * You want to add a new domain name and store all short links from the previous domain. By exporting links, save a file with short URLs data to the PC, and then import the file to a new domain name. * You want the business partners to view the list of the short branded links without giving them a

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sms marketing

SMS Marketing vs Email Marketing

Due to the new trends in marketing and development of advertising tools, it’s essential for businesses to choose some effective marketing channels for engaging customers. The question is which marketing tool to choose to communicate with customers: email or SMS marketing. This article describes the advantages and disadvantages of both 2 marketing methods to let you conclude which one fits your needs. A Word on Email Marketing Most of the businesses use emails to increase sales, customer loyal

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social media

4 Ways to Use Instagram Effectively

Instagram is a stellar social network, which has transformed from a simple tool for sharing photos to a massive advertising platform. Now Instagram is an enormous service for brand promotion. There are many successful companies, which has become famous thanks to Instagram. However, not all the brands are succeeded in Instagram promotion as it has quite complicated algorithms. Let’s take a look. * Impressions. If the followers comment, like, and share your posts, Instagram increases the rea

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advice

How to Use Short.cm to Track Social Media Influencer KPIs (Guest Post)

Social media influencers are one of the most potent weapons a brand can use to boost their image, awareness, and customer loyalty. 92% of customers trust influencer’s opinions over traditional advertisements. 49% of people say they depend on influencer recommendations to inform their decision-making process. 40% of people also say that they purchased an item online after they saw a social media influencer used it. That kind of statistic is game-changing. If you’re not factoring influencers int

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shortcm features

How to Build UTM Tags in Short.cm

The primary goal of any activity on the web is to attract the audience to have them make the desired action: purchase goods, order products, click on a link, subscribe to the channel. Using some promotional tools, you can reach the expected results. However, how do you know from where the particular traffic comes from and what is the effectiveness of each source? The answer is to use UTM-tags. What are UTM tags? UTM tags are some individual parameters that fill in the link, allowing analytical

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video marketing

Video Metrics Worth Tracking

Many services are accepting the increasing boom of video marketing to develop their businesses. Launching a video marketing is just the first step of success. The question is how you can tell if your business videos are taking off? All of us hope that the efforts we exert into marketing will help our business. However, if we do not track the primary video metrics, we can’t know for sure. It can feel like your video content is helping, but our gut feeling isn’t always correct. To make sure the

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news

What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. * Link statistics 1. Timezone support for link statistics is available. Create and track short links in different timezones. This helps especially while traveling as you can change a timezone depending on the country. 2. We improved a period selecter for statistics. * Password protection Now password protection allows contacting the website owner. Enable or disable v

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Bitly

How to Export Links from Bitly

Bitly is the largest link shortener company used by many businesses. However, some users may consider transferring links to other services. Free Bitly users do not have the functionality to export links: Bitly Export Links Data [https://support.bitly.com/hc/en-us/articles/230631767-Exporting-Link-Data]. So, what to do in case you need a list of your bitlinks to make a report or migrate to another shortening service. Here is a way for exporting links from Bitly straight to Short.cm. The idea is

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advice

Downtime: How to Keep Short Links Working

Downtime is a period when a service is functionally unavailable for use. Downtime can occur unexpectedly, or it can be planned. Unexpected downtime often happens when a system is unable to work due to an unplanned event. There are some spread reasons, which could cause an unexpected downtime: * Web Hosting Issues. * DNS Issues. * DDoS attacks. * Natural Disasters. Short.cm rarely experiences downtime (knock on wood), but no one is safe. In case Short.cm is downtime, your short links won’t

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