Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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How to Use Customer Service to Spruce Up Your Buyer Personas

The buyer persona defines what your potential customer values, wants, fears, and objects to when they shop for your product. This affects everything from what blog topics you cover to the kind of offers you distribute. And these insights are invaluable for maximizing your marketing team's spend. But what happens when you get these hypothetical customer profiles wrong? You risk sending the wrong message, to the wrong audience, at the wrong time. And that's a huge waste of time and money. Even m

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How to Customize Short Links on Short.cm

If you’re reading this article, it means you’re interested in shortening and customizing links on Short.cm. There are generic services, which only let you create generic links. However, when using generic link shorteners, you have no input into the randomly generated link. You have to take what you’re given and cannot edit it. Such links influence your brand reputation negatively. Firstly, users can’t understand if the links you’re sharing are trustworthy. What if the links don’t meet the cont

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How Custom Domains Influence Link Reputation

By using a shortening service, you choose which domain to apply for creating short links: generic or custom. There are generic services, which only let you shorten links using a generic domain. However, when using generic link shorteners, you have no input into the randomly generated link. You have to take what you’re given and cannot edit it. Instead, choose a domain to create short links that allow you to add the words, numbers, or emojis that come after the slash. A short link containing a c

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What's New

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. A new page for bulk link creation After you click the "Bulk create" button above the link list, you'll be redirected to the new page. It offers you two options: to open access to your Google Drive what lets us creating a Google Spreadsheet for you; to copy a template by yourself. 2. API * UTM Tags for API. We've added the additional tags: utm_term and utm_content to the link creatio

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7 Expert Email Marketing Tips You're Probably Missing Out On

You’ve conquered the click-through. You’re sultan of the subject line. [https://blog.hubspot.com/blog/tabid/6307/bid/29591/The-6-Step-Secret-Sauce-for-Awesome-Email-Subject-Lines.aspx] And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. How to Warm Up an IP Address When you move to a new IP address for sending your emails, it’s very important not to sen

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Retargeting on Short.cm: Increase Traffic to your Sales Funnel

Retargeting is a marketing tool, which shows ads to users who previously clicked your short links. It is an effective way to re-engage inactive users, increase sales and convert visitors to customers. To launch retargeting you need to choose an app to create an ad for re-engaging users. Short.cm integrates with Facebook Pixel, Adroll, or any retargeting app from Segment. Choose one of them and dive deeper into the retargeting journey. Step 1: Determine the audience The ads will be shown to use

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Short.cm — a Corporate Link Shortener

Short.cm for Teams is a reliable option to brand and manage links together in one place. It was created for brands and companies who want to simplify the way of using the shortener. Short.cm for Teams implements custom solutions that integrate with advanced processes for the team members. If you're a medium or large-sized enterprise, the Team links are what you really need. However, if it's mostly just you who manages shortening features, then you don't need the advanced extensions. On the Sho

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Get the Brand Promotion from Reddit

Reddit is an American social network, which fits your needs if most of your targeted audience is based in the USA. Reddit has an unusual way of getting traffic, which isn't similar to any social network. The social network includes many forums, where people read and share content or comment on other communities' posts. A word on the basic Reddit terms Subreddit — a community where people, with the same interests, share some useful material. Each subreddit has its own set of rules. Karma — a ke

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How Mobile Providers Use Short.cm

Mobile providers are becoming increasingly digital. The days of trying to replenish account offline have been replaced by making replenishment online. The clicks mobile providers get across multiple channels: SMS, web, and social come into the mix when operators have to think about how to engage the audience best. URL shorteners come into mind when it’s about product promotion and customer engagement. So, what about applying Short.cm to a mobile providing industry? The shortener service transf

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What's New

Short.cm introduces some updates over the last two weeks. We continue to redesign the website, so the emphasis is on improving the public pages. * Emails A new branded email design was launched. Now the emails are uncluttered what makes them easily readable. We added fresh and modern color palette that helps to absorb the information. The emails introduce the branded illustrations and buttons as well as updated structure. Take a closer look at some examples of the Short.cm emails: * AP

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How to Export Links from Short.cm

You can export short links from your Short.cm account to an Excel document. For this, contact Short.cm support with the request to enable the export. Why do you need to export links? * You want to add a new domain name and store all short links from the previous domain. By exporting links, save a file with short URLs data to the PC, and then import the file to a new domain name. * You want the business partners to view the list of the short branded links without giving them a

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SMS Marketing vs Email Marketing

Due to the new trends in marketing and development of advertising tools, it’s essential for businesses to choose some effective marketing channels for engaging customers. The question is which marketing tool to choose to communicate with customers: email or SMS marketing. This article describes the advantages and disadvantages of both 2 marketing methods to let you conclude which one fits your needs. A Word on Email Marketing Most of the businesses use emails to increase sales, customer loyal

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