Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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advice

Why Is Image Optimization Important To Your Website

Images drive extra traffic to the website. They affect the behavioral factors and speed of loading pages. In the case of correct optimization, images improve your search engine rankings. Why do you need to optimize images? Search robots index not only text content but also image content. To help search engines correctly analyze the content of images, you need to conduct a comprehensive optimization. SEO-friendly images depend on some factors: image creation and internal optimization of image on

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news

What's New In Short.cm

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. Circular Progress Control. We show an indicator while your links are loading, so you will not be scared about your links vanished on the first page load. 2. QR Code API. Using API, you can create and read QR code graphics by yourself. We added API docs [https://short.cm/api#/reference/0/qr-code-api]on how you can generate QR codes automatically for your links. We use goqr.me [http://goq

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advice

Black Friday Makreting Tips With Short.cm

It’s a Black Friday soon! Black Friday sales last for one day, however, marketing campaigns start one or even two weeks before Black Friday. In the run-up to Black Friday, companies actively promote discount products. Many ads with Black Friday headlines are spread on the Internet to attract people. It is social networks, websites, emails, and SMS, which are usually used to promote discount links. The common mistake is to use long links in promotional ads, posts or emails. Short links, especia

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utm-parameters

How To Track Source Traffic Effectively

Сheck and analyze site traffic with UTM tags. They allow you to find out which social network post, email marketing campaign, or advertisement campaign brought the most benefits. Data from UTM tagged links are sent to analytical services, such as Google Analytics. In Google Analytics, you will find statistics reports with all the necessary information: where and how people got to your site. Note: UTM tags are used to track external traffic. Every time a tagged link is clicked, Google records t

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shortcm integrations

Direct Integration: Short.cm & AdRoll

AdRoll is a retargeting platform. It contains a piece of code, which you paste to your website to measure and customize the audience for the advertising campaign. To connect AdRoll to Short.cm, you don’t need to be a developer or know all about codes. The only thing you need to do is to input AdRoll Pixel IDs to Short.cm settings. Short.cm and AdRoll create the additional action to optimize audience for showing the advertising campaign. Integrating with Short.cm, AdRoll shows ads to those visi

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advice

Ways To Increase CTR With Short Links

CTR is a ratio of users who viewed a link to users who clicked it. CTR reflects the interest of users in your articles. The more clicks a link has, the more interesting the content is for users. In addition to increased traffic, Google often encourages websites with a higher ranking. You may get CTR through some channels: social network posts, email marketing campaigns, paid advertising campaigns. Wherever you add a link, you need to convince users to click it. Short.cm specializes in link opti

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social media

The Correct Number Of Short.cm Clicks on Facebook

If you promote an ad with a short link on Facebook, you might notice that Facebook statistics show more link clicks than Short.cm’s one. That is because Facebook displays different types of clicks. Learn, which metrics you need to track the correct number of Short.cm clicks. Types of clicks on Facebook Usually, the number of clicks is in the “Link clicks” field. However, Facebook statistics differ from standard approach. You can get a report on eight different types of clicks within the Facebo

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news

What's New In Short.cm

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. Built-in HTTPS links. All new domains automatically have HTTPS short links. After you add a new domain, you don’t need to turn on secured links in domain settings. 2. Internationalized & Emoji domain names. * Now you can add internationalized domains, which contain characters other than Roman letters (A-Z), digits (0-9), and the hyphen. For example, 日本語.org contains Japanese charac

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shortcm integrations

Direct Integration: Short.cm & Google Tag Manager

Google Tag Manager is a free tool for marketers to manage website tags. It includes conversion tracking, site analytics, remarketing tags (Google Analytics, Google AdWords, Google Optimize, Facebook Pixel). How Google Tag Manager works. Installing Google Tag Manager (GTM) on your website requires the snippet. The Google Tag Manager container snippet is a small piece of JavaScript code that you paste into your pages. Google Tag Manager JavaScript code is a container for all tags’ codes. You don’

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sms marketing

SMS Marketing For Business

SMS marketing is a tool, which let you be in contact with the audience. It’s similar to email marketing but has its features. SMS marketing provides possibilities to keep users engaged and informed about all the things going on at your business. Bulk SMS marketing has high open-rate. It is 90% of all messages are read within 3 minutes. The result is overwhelmed. Ways to use SMS marketing. Send SMS for different reasons: from scheduled reminders to last-minute sale notifications. Use SMS solut

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social media

How To Use Short.cm & Twitter

All URLs, posted on Twitter, are shortened with t.co domain. However, when reading a tweet, the original URL (or a shortened version of the original URL) is displayed. It makes sense to shorten long links with shortening service, as with a branded domain, you promote your company, not someone’s one. How to save time with Short.cm and Twitter? Short.cm launched some ways of sharing short branded links quickly on Twitter. 1. Share short links straight from the dashboard. After shortening a link

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Bitly

Cheaper Alternatives to Bitly Enterprise

Bitly is the most popular shortening service on the market. You can shorten, customize and manage URLs with Bitly. However, is Bitly worth the cost? Only basic features, which help to save some time, are included in the cheapest price plan. The advanced features require more. Pricing (as of May 21st, 2019): Bitly provides users with a 30-day free trial. A free price plan allows users to: * Customize a slug and link. * Use own domain. * Edit title tag. * Observe statistics. * Integrate w

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