Short.io | Cut Short

Cut Short

Insights on link management, marketing analytics, and the craft of growth — written by the team behind Short.io.

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Direct Integration: Short.cm & AdRoll

AdRoll is a retargeting platform. It contains a piece of code, which you paste to your website to measure and customize the audience for the advertising campaign. To connect AdRoll to Short.cm, you don’t need to be a developer or know all about codes. The only thing you need to do is to input AdRoll Pixel IDs to Short.cm settings. Short.cm and AdRoll create the additional action to optimize audience for showing the advertising campaign. Integrating with Short.cm, AdRoll shows ads to those visi

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Ways To Increase CTR With Short Links

CTR is a ratio of users who viewed a link to users who clicked it. CTR reflects the interest of users in your articles. The more clicks a link has, the more interesting the content is for users. In addition to increased traffic, Google often encourages websites with a higher ranking. You may get CTR through some channels: social network posts, email marketing campaigns, paid advertising campaigns. Wherever you add a link, you need to convince users to click it. Short.cm specializes in link opti

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The Correct Number Of Short.cm Clicks on Facebook

If you promote an ad with a short link on Facebook, you might notice that Facebook statistics show more link clicks than Short.cm’s one. That is because Facebook displays different types of clicks. Learn, which metrics you need to track the correct number of Short.cm clicks. Types of clicks on Facebook Usually, the number of clicks is in the “Link clicks” field. However, Facebook statistics differ from standard approach. You can get a report on eight different types of clicks within the Facebo

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What's New In Short.cm

Short.cm introduces some updates over the last two weeks. Learn the details about the new releases below. 1. Built-in HTTPS links. All new domains automatically have HTTPS short links. After you add a new domain, you don’t need to turn on secured links in domain settings. 2. Internationalized & Emoji domain names. * Now you can add internationalized domains, which contain characters other than Roman letters (A-Z), digits (0-9), and the hyphen. For example, 日本語.org contains Japanese charac

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Direct Integration: Short.cm & Google Tag Manager

Google Tag Manager is a free tool for marketers to manage website tags. It includes conversion tracking, site analytics, remarketing tags (Google Analytics, Google AdWords, Google Optimize, Facebook Pixel). How Google Tag Manager works. Installing Google Tag Manager (GTM) on your website requires the snippet. The Google Tag Manager container snippet is a small piece of JavaScript code that you paste into your pages. Google Tag Manager JavaScript code is a container for all tags’ codes. You don’

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SMS Marketing For Business

SMS marketing is a tool, which let you be in contact with the audience. It’s similar to email marketing but has its features. SMS marketing provides possibilities to keep users engaged and informed about all the things going on at your business. Bulk SMS marketing has high open-rate. It is 90% of all messages are read within 3 minutes. The result is overwhelmed. Ways to use SMS marketing. Send SMS for different reasons: from scheduled reminders to last-minute sale notifications. Use SMS solut

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How To Use Short.cm & Twitter

All URLs, posted on Twitter, are shortened with t.co domain. However, when reading a tweet, the original URL (or a shortened version of the original URL) is displayed. It makes sense to shorten long links with shortening service, as with a branded domain, you promote your company, not someone’s one. How to save time with Short.cm and Twitter? Short.cm launched some ways of sharing short branded links quickly on Twitter. 1. Share short links straight from the dashboard. After shortening a link

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Cheaper Alternatives to Bitly Enterprise

Bitly is the most popular shortening service on the market. You can shorten, customize and manage URLs with Bitly. However, is Bitly worth the cost? Only basic features, which help to save some time, are included in the cheapest price plan. The advanced features require more. Pricing (as of May 21st, 2019): Bitly provides users with a 30-day free trial. A free price plan allows users to: * Customize a slug and link. * Use own domain. * Edit title tag. * Observe statistics. * Integrate w

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YouTube: The Best Tool For Video Marketing

YouTube is the largest video platform. YouTube viewers cover all age brackets and demographic groups. The most common segment is 18–44 years old, and it makes 56% of YouTube viewers. There are no gender differences: 55% of men and 45% of women. According to statistics, 55% of Internet users watch videos every day. Most of them look for answers not on Google, but on YouTube. For business, video content is an essential part of brand promotion. This is one more sales channel, which attracts users

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Social Media Marketing: Why Every Business Need It

It is not enough just to launch a website for the full and successful online business promotion. An important role belongs to social networks. The easiest way to recommend something to your friends is to share a link or feedback on social networks. Researches show that 65% of users put the value on recommendations of their friends and opinion leaders. Learn the reasons, why SMM is inevitable for your business. High search results. Active management on social network public pages affects the r

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What's New In Short.cm

Short.cm has introduced some updates over the last two weeks. Learn the details about the new releases below. 1. A direct integration with analytical and retargeting tools (No third-party service is required). * Google Analytics. Track the link success with Google Analytics. Just paste a snippet code directly in Short.cm settings and observe detailed statistics. * Google Tag Manager. Use a GTM container ID to receive the event each time user click on the short link, and send th

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How Short Links Improve Your Website SEO | Short.cm

The typical website structure contains the main page (landing), and subpages. For correct site architecture, remember to use the right keywords. This helps robots to rank your website correctly, targeting different keywords on the sub-pages. However, if the page URLs are correct for search robots, they may not be attractive for users. How do short links help website SEO? The next step after creating a website is its promotion. Thanks to the attractiveness, short links help to redirect users to

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